Partner gamification
Drive desired behaviors with achievements, badges, leaderboards, and tiered rewards that motivate partners to complete training, register deals, and hit revenue targets.
Turn partner activity into partner achievement
Gamification transforms routine program activities into rewarding achievements that build momentum and loyalty. By recognizing partners for completing training, registering deals, or hitting revenue milestones, you create healthy competition that drives engagement. Programs using gamification see up to 50% increases in partner activity.
Recognition that motivates
Showcase partner achievements through badges and leaderboards. Partners see their progress and understand what's needed to reach the next level.
Healthy competition
Leaderboards create friendly rivalry that encourages partners to stay active and engaged with your program.
Clear progression paths
Define exactly what partners need to achieve to move from Bronze to Silver to Gold tiers with concrete goals.
Build a tiered program that rewards performance
Create custom tier structures (Bronze, Silver, Gold, Platinum) with clear criteria for advancement. As partners complete training certifications, register deals, or hit revenue targets, they unlock new benefits, increased margins, or exclusive resources. This approach gives partners a roadmap for success while helping you identify and invest in your most valuable relationships.
Design achievements that match your program goals
Configure custom achievements with your own criteria, badges, and unlock conditions. Define what partners need to accomplish—complete three certifications, register five deals, generate $100K in pipeline—then let the system handle recognition automatically. Create achievement categories that align with your strategic priorities, whether that's training completion, marketing engagement, or revenue generation.
Achievements that drive specific behaviors
Transform program activities into accomplishments partners are proud to display. Award achievements for milestones like "First Deal Registered," "Training Champion," or "Marketing Maven." Partners see their earned achievements prominently in the portal alongside progress toward locked achievements, creating clear motivation to complete the next activity. This visible recognition increases participation rates and builds long-term program loyalty.
FeatureCustom pages for engaging experiences
Launch new initiatives with custom portal pages that create engaging, rewarding experiences. Whether you're promoting a new campaign, highlighting partner success stories, or featuring special programs, custom pages let you craft compelling content that keeps partners coming back and drives participation.
FeatureTrack gamification effectiveness
Monitor which achievements, tiers, and leaderboards drive the most engagement. See completion rates across your partner base, identify which rewards motivate action, and correlate gamification participation with revenue production. Use these insights to refine your program and double down on what works.
Gamification taps into recognition and achievement. When partners complete activities and receive immediate recognition through badges or tier advancement, it reinforces positive behaviors. The social element matters too—when partners see their names on leaderboards or peers earning achievements, it creates motivation to participate.
Training completions are ideal—partners earn badges for completing product certifications or sales methodology courses. Deal registration works well because it's trackable and tied to revenue. Marketing engagement activities also gamify effectively: downloading content, executing campaigns, or attending webinars. Choose activities that genuinely benefit both parties.
Yes. While Bronze/Silver/Gold/Platinum is common, you can create any tier structure that fits your program. Define the exact criteria for each tier—revenue thresholds, certification requirements, customer satisfaction scores, or any combination that matters to your business.
Tie gamification to real value. Partners need to see tangible benefits from tier advancement—higher margins, better deal protection, priority support, or exclusive resources. Keep the mechanics professional. Badges and achievements should recognize genuine accomplishments, not trivial activities.
Unifyr tracks participation rates across all gamified activities, showing which achievements drive engagement. You can see tier distribution across your partner base, average time to tier advancement, and correlation between tier level and revenue production. Most importantly, measure the impact of gamification on core metrics like training completion rates and overall partner engagement.