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Run contests partners play to win.

Unifyr runs channel partner gamification in the portal, where points post automatically and leaderboards rank live.

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What is channel partner gamification?

In channel partner program gamification, points are awarded for named actions and the leaderboard ranks partner companies rather than your own representatives. The contest is scored inside the portal each partner signs in to.

An activity is a named action the platform already records. Registering a deal, completing a certification and submitting a case study all count.

Because the points land on companies you do not employ, the score has to sit on the same partner relationship management record as their deals and their training. A separate gamification tool holds a number nothing else can read.

You design the contest; your partners play it

Your team builds it in the admin console

Choose which activities earn points, who can participate and how long each contest runs.

Partners join and play in the portal

Partners can join contests, earn points and check their progress without leaving their portal.

  1. Vendor

    Create a contest

    Set up contests, choose which activities earn points and track partner performance from your admin console.

    Partner

    Join the contest

    Partners sign up themselves or are enrolled automatically, and the contest appears in their portal as soon as it starts.

  2. Vendor

    Track and approve activities

    Track partner activities and award points automatically, with the option to review and approve activities manually.

    Partner

    Earn points for your work

    Partners collect points for activities like completing certifications, registering deals or participating in campaigns.

  3. Vendor

    See how partners are performing

    Live leaderboards show each partner's points and ranking, with no manual tracking needed.

    Partner

    Check your place on the leaderboard

    Partners can see their current rank, total points and how much time is left in the contest.

  4. Vendor

    Review contest results

    See how partners performed, review the final rankings and manage rewards once the contest ends.

    Partner

    See your results and rewards

    Partners can see their final ranking, total points and any rewards they've earned.

A contest starts in the library and ends on the leaderboard

A library of point-earning actions

Create reusable activities and assign points to actions across your partner program. Add them to any contest and track completion automatically or manually.

  • Automatic or manual tracking
  • Connected to the relevant Unifyr module
  • Flexible points for each activity

Turn activities into contests

Choose the activities, dates and eligible partners for each contest. Track enrollment and points as the contest runs.

  • A start and end date per contest
  • Any activities from the library
  • Enrolled and points awarded shown

Let partners see where they stand

Each partner can see where they rank without seeing who the other participants are. Their own entry is clearly marked, while everyone else remains anonymous.

  • Own position clearly marked
  • Other partners remain anonymous
  • Tied scores share the same rank

Review manual activities before awarding points

Automatic activities award points as soon as they are recorded, while manual submissions remain in the review queue until they are approved or rejected.

  • Automatic points post on their own
  • Manual ones wait for approval
  • All pending reviews in one queue

Reward the partner actions that matter

Create activities from data already tracked in Unifyr, assign a point value and add them to any contest.

Link each activity to the Unifyr module that records it, such as training or deal registration.
Use custom objects for actions that are not covered by a standard Unifyr module.
Choose how many points each activity earns based on its value to your program.

Within 14 months of launch, SAS partners were generating as many leads in Unifyr as were being generated by SAS themselves. This has helped scale growth and efficiency at SAS, a leader in trusted Data and AI solutions.

Stephen Yeo, Global Channel Marketing Director, SAS

What programs ask before running their first contest

Which partner activities can earn points?
Anything a module already records: registering a deal and closing it, completing a course or certification, or a record type you model yourself as a custom object. Automatic activities credit points when the record reaches the state the activity names. Manual activities wait for a reviewer's approval.
Is this the same as CRM or sales gamification?
No. Sales gamification ranks your own representatives inside your CRM. Here the competitors are partner companies, the points land on the partner account, and the activities that earn them are the ones the partner platform records rather than the ones your CRM does.
How do partners get into a contest?
They join from the portal. Available Contests lists what a partner can enter and Join Contest enrols them, after which their activity is tracked and scored against that contest. My Active Contests keeps the ones they are already in, with the rank and points rail on each.
Can partners see each other's names on the leaderboard?
No. Each partner sees their own row tagged as theirs, and every other competitor appears as a numbered participant. Ties share a rank, and every row shows its points total.
How do rewards and fulfillment work?
You define rank-based rewards per contest, so partners see exactly what they are competing for and where they stand against it. Fulfilment is configured per program rather than fixed by the platform, because gift cards, fund credits and internal recognition are not delivered the same way.
Can we change a contest after it goes live?
Yes, within limits that keep a running contest fair to the partners already in it. Draft contests can be edited freely. Once a contest is active, you can extend the end date and add new activities, but you cannot remove activities partners have already completed. Edits to library activities only affect new and draft contests, never ones already underway.
How much review work does our team take on?
Only manual activities need a person. Automatic ones credit themselves, so the Review Queue holds just the submissions a partner has claimed rather than everything the platform has seen. Approving one posts the points.

What contests plug into

Run your first contest on the call

Name the partner behavior you want repeated and we will build the contest that scores it.

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