Content Management System
Equip partners with the right content at the right time. Manage marketing assets, portal pages, and collateral in one place while maintaining brand consistency across your entire partner network.
Content that empowers partners to succeed
A centralized content management system puts on-brand marketing assets directly in partners' hands. Control what matters—brand standards and messaging—while giving partners the flexibility to customize and distribute content that resonates with their audience.
Centralized asset library
Store all marketing collateral, sales materials, and brand assets in one searchable library. Partners find what they need without digging through email chains or outdated shared drives.
Self-service for partners
Reduce bottlenecks by giving partners direct access to approved content. They can browse, customize, and deploy marketing materials on their schedule, not yours.
Brand control with flexibility
Lock down core brand elements while allowing partners to add their logo, contact details, and local messaging. Maintain consistency without micromanaging every asset.
Create partner content with generative AI
Generate emails, social posts, and portal notifications using AI trained to maintain your brand voice. Describe what you need in natural language and the system produces on-brand draft content ready for review. Focus your time on strategy and refinement rather than starting from blank pages.
Deploy co-branded campaigns faster
Partners create landing pages for campaigns, events, and product launches under their own domain with their branding. You maintain control over messaging and offers while eliminating back-and-forth asset requests.
- No coding required
- Lock core brand elements
- Enable local customization
- Track page performance
Effective content management reduces partner friction and accelerates time-to-market. With Unifyr's CMS, partners spend less time searching for assets and more time executing campaigns that drive revenue.
Give partners instant access to the right assets
No more tracking down old versions of brochures or outdated presentations. Your collateral library provides partners with co-brandable content they can customize and deploy immediately.
- Organize by campaign type
- Track asset engagement
- Apply partner branding
- Retire outdated materials
Create and send partner communications
Build professional emails to communicate with partners about product launches, program updates, campaign opportunities, and important deadlines. Use drag-and-drop email builder to create on-brand messages without HTML knowledge. Segment audiences by partner tier, region, or behavior to ensure relevant messaging.
- Drag-and-drop email editor
- Segment by partner attributes
- Track opens and clicks
- Schedule delivery timing
A CMS in a PRM context is a centralized system for managing and distributing marketing content, sales collateral, and brand assets to channel partners. Unlike traditional CMS platforms built for public websites, a PRM-focused CMS handles co-branding, partner-specific permissions, version control, and content approval workflows. It ensures partners have access to current, on-brand materials while giving vendors control over brand standards and messaging.
Partners log into a secure portal where they can browse the content library, filter by content type or campaign, and select assets relevant to their market. For co-brandable materials, partners add their logo, contact information, and localized messaging through predefined customization fields. The system locks core brand elements—colors, fonts, key messaging—so customization stays within brand guidelines. Partners can preview, download, or deploy customized assets directly from the portal.
Yes. Unifyr's CMS supports granular permission controls based on partner tier, certification status, region, specialization, or custom criteria. You can restrict premium content to top-performing partners, limit regional offers to specific geographies, or gate product-specific materials behind training requirements. This ensures partners see only content relevant to their business and authorization level.
Content goes through customizable approval workflows before publication. Set multi-stage approvals for legal, marketing, and product teams as needed. Once approved, the system maintains version history, allowing you to track changes, revert to previous versions, or retire outdated content. When you update an asset, partners automatically see the new version, eliminating confusion from outdated materials circulating in the market.
The CMS handles all content types partners need: PDFs, presentations, videos, images, email templates, landing pages, portal pages, blog posts, case studies, data sheets, training materials, and more. You can organize content by campaign, product line, content type, or custom taxonomies. Built-in search and filtering help partners find exactly what they need without manual curation or support tickets.