Partner marketing
automation software

Through-channel marketing automation gives partners the tools to execute marketing on the vendor's behalf without having to build campaigns from scratch. The vendor creates campaign templates in the platform, partners customize the fields the vendor allows, and the platform handles delivery and attribution. TCMA scales marketing execution across a partner network without requiring every partner to have a marketing team.

You control what partners can change. Brand colors and logos stay locked on every template; partners customize only the fields you choose to expose. Every template goes through your marketing team before it's published to partners, so what partners see is what you've already signed off on.

Yes. Partners can upload their own contact lists and send approved campaigns against them. Unifyr handles email deliverability and keeps anti-spam compliance intact. Partners own their contacts and don't hand them over to the vendor; the vendor sees campaign performance without seeing the underlying list.

Track campaign metrics inside Unifyr alongside the downstream pipeline they produced. Per campaign, the platform records opens and clicks through to conversions. Per partner, the platform records campaigns launched and leads produced. At program level, you can see spend-to-pipeline and which asset types perform best across the partner base.

Co-branding is a field-level control. You expose the fields a partner can customize (usually their logo and a personal line) and lock everything else. Partners can't change brand colors or swap imagery, and the final email carries both your brand and theirs in combinations you approved.

Emails sent through Unifyr go through the platform's sender reputation rather than the partner's. Partners aren't managing their own SMTP or ESP relationships; that work stays with Unifyr. Domain authentication and opt-in enforcement are in place on every send, and bounces are handled at the platform level.

Opt-outs propagate across the platform. A contact who opts out of one partner's campaign is recorded on the Unifyr side, so the same contact doesn't get targeted by another partner campaign without explicit re-opt-in. Unsubscribe links appear on every send, and record retention follows standard B2B marketing practice.

Yes. Approved social posts are published into a library that partners can browse. Partners can share a post to their social accounts in a single action, optionally adding a personal comment. Every share is tracked back to the originating post, so you can see which posts drive the most sharing and which partners are most active on social.

Yes. Every partner action inside the platform logs against the partner who did it. Dashboards show aggregate usage across the program alongside usage per partner. The data lets you retire assets nobody touches and invest more behind the ones partners clearly value. It also flags partners whose content appetite suggests they're ready for deeper investment.

Unifyr integrates with the major CRMs so leads generated by partner campaigns sync into your pipeline automatically. Out-of-the-box connectors cover Salesforce and HubSpot, with Microsoft Dynamics and other CRMs supported through additional integrations. Marketing automation platform integrations let nurtures and scoring continue against those leads, and social connectors allow partners to publish approved content from the portal.