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Zift Solutions is now Unifyr.

Partner communication

Keep partners informed and engaged with targeted communication tools. From automated updates to personalized campaigns, ensure the right message reaches the right partners at the right time.

Deliver relevant messages to every partner

Unifyr One provides communication tools that segment partners by role, tier, region, and behavior—ensuring every message reaches the right audience. With multi-channel delivery and engagement tracking, you can connect with partners effectively. Programs using targeted communication see 3x higher engagement rates.

Partner viewing targeted communications in portal

Multi-channel messaging

Reach partners through email, in-portal notifications, mobile push, and SMS—meeting them where they already are.

Intelligent segmentation

Target communications based on partner tier, product focus, region, or engagement history to improve relevance.

Engagement analytics

Track open rates, click-throughs, and partner actions to understand what resonates and improve your strategy.

AI-powered notifications that surface what matters

Agentic AI monitors deals and leads, notifying partners when something requires attention—unexpected delays, unusual deal values, or opportunities at risk. Instead of generic updates, partners receive intelligent alerts about situations that actually need their action. The system learns patterns and surfaces anomalies automatically, keeping partners focused on high-impact activities.

AI-powered notification system
Partners who receive timely, personalized communications are 2.5x more likely to actively engage with your program.

Email campaigns with professional templates

Launch targeted email campaigns with drag-and-drop builders, professionally designed templates, and segmentation tools. Promote products to certified partners, announce events to regional partners, or share case studies with specific verticals. Track engagement metrics and integrate with your CRM for seamless data flow.

Email campaign builder and analytics
Partner news and announcements Feature

News feed that keeps partners informed

Publish product releases, program updates, and important announcements directly in the partner portal. Partners see what's new when they log in, with the ability to filter by topic or mark items as read. Use the news feed for policy changes, competitive intelligence, success stories, or upcoming initiatives—ensuring partners stay connected without overwhelming their inbox.

Communication analytics dashboard Feature

Analytics that improve communication effectiveness

Track how communications drive partner behavior—training completions after announcements, deal registrations following campaigns, or portal activity after content notifications. See which message types and timing generate best response. Use this data to refine your communication strategy and demonstrate impact on program KPIs.

Smart frequency controls let you set maximum message limits per partner per week, configure quiet hours based on time zones, and use priority levels for critical messages. Partners can also customize their notification preferences, choosing which message types they receive through which channels.

Unifyr supports two-way communication where appropriate. Partners can respond to campaign emails, ask questions about announcements, or use in-portal chat for immediate assistance. This transforms communication from broadcast to conversation.

Common triggers include deal status changes, training assignments or completions, MDF request approvals, tier promotions, content publication, certification expirations, and contract renewals. You can also create custom triggers based on specific partner actions or data changes.

Unifyr provides segmentation based on partner tier, region, product certifications, vertical industry, engagement scores, revenue performance, training status, and portal activity. You can create custom segments combining multiple criteria for precise targeting.

Yes. Unifyr automatically handles time zone optimization for global programs. Schedule campaigns to send at optimal local times, and the system respects regional holidays and business hours to improve engagement rates.

Scalable and profitable channel partnerships start with Unifyr.

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