MSP, VAR, & GSI
management
When your partner program includes MSPs, VARs, and GSIs, you need a platform flexible enough to support how each of them actually does business.
Know your ecosystem
MSPs
Managed Service Providers deliver ongoing services through subscription or retainer models, where recurring revenue and customer retention matter most.
VARs
Value-Added Resellers enhance products with services or integrations before selling to end customers, typically working deal-by-deal with an eye on margins.
GSIs
Global System Integrators implement enterprise solutions across regions, with sales cycles that can stretch months or years and relationships that span entire organizations.
Manage diverse partner types
Any decent PRM can register a deal from an MSP or a VAR. The harder part is running a program that serves all of them well without creating operational overhead for every variation.
When each partner type needs its own portal experience, content, and success metrics, things get complicated fast. Without the right foundation, you end up duct-taping it together or letting some partners fall through the cracks.
One platform, differentiated experiences
Unifyr One lets you segment partners and tailor their experience without running parallel programs. You can give MSPs, VARs, and GSIs completely different portal experiences while still managing everything from one place.
- Segment by type, tier, or region
- Tailor content and tools per group
- Configure workflows per segment
- Roll-up and segment reporting
Portals that reflect how each partner works
Your MSP partners might need subscription dashboards and renewal workflows front and center, while VARs want quick access to deal registration and pipeline views. With Unifyr One, you configure what each segment sees without building separate portals.
MSPs (Managed Service Providers) deliver ongoing managed services, usually on a subscription basis. They're focused on recurring revenue and long-term customer relationships.
VARs (Value-Added Resellers) buy products and add value through services or bundling before reselling, typically working on a transaction basis.
GSIs (Global System Integrators) handle large-scale enterprise implementations, often spanning multiple countries and involving complex project management.
No. A well-designed PRM handles all partner types within a single platform. What matters is flexibility: can you create different experiences and workflows for different segments without maintaining separate systems?
It depends on whether they actually need different things. If your MSPs and VARs use the same content, tools, and workflows, separate segments add complexity without much benefit. But if you're constantly making exceptions or workarounds for certain partner types, that's usually a sign segmentation would help.
Unifyr One's portal builder lets you create distinct views based on partner attributes. Each segment can have its own content and tools without requiring separate portal instances.