Zift Solutions is now Unifyr.
Zift Solutions is now Unifyr.

Channel Sales

Channel sales comprise 75% of the world’s trade. Use Unifyr One PRM to run your channel partnership program and maximize indirect sales revenue.

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Grow your business’s market reach and sales potential

Every day is busy when you’re managing channel sales. With Unifyr One, show the value you bring to your company, focus your efforts on the right partners, and help them grow. Our PRM led to a 21% increase in sales productivity for users.

Portal access

Help partners do business and generate sales through the custom portal.

Data-driven insights

Equip your partners with the tools they need to manage pipeline and avoid channel conflict.

Partner tools

Dig into the metrics that matter with Unifyr One’s reporting and its analytics dashboard.

Lead & deal visibility

Delight partners with clear overviews for warm leads and deals

Enable partners to gain full visibility into their deals, tracking individual leads and establishing relationships with potential clients.

  • Engage & nurture leads
  • Reduce friction for partners
  • Keep lead registration transparent
  • Track your lead conversion rate
Deal registration

Improve partner relationships with Unifyr’s easy-to-use deal registration

By offering a quick and seamless process to conduct business, your partners will remain encouraged to discover more leads and move deals along.

  • Enable fast deal registration
  • Identify deal conflicts early
  • Use holistic views to track progress
  • Focus on deals that require attention
Lead distribution

Funnel hot leads to the right partners so a sales opportunity never slips by

With automations and agentic AI, Unifyr One gives you the power to create highly optimized lead and opportunity hand-off, ensuring the right people engage your customers.

  • Ensure partners see the right leads
  • Support a collaborative sales process
  • Build healthy customer relationships
  • Close faster with partner intelligence
Analytics dashboards

Share your channel’s value loud & clear

Unifyr One’s advanced data and reporting functionality reveals daily, weekly, biweekly, or monthly insights about your program. Gain crucial program visibility with 13 different built-in dashboards, 40 different built-in reports, and the ability to generate custom reports.

  • Oversee your program pipeline
  • Share key metrics with execs
  • Identify top-performing partners
  • Individualize your reported metrics
Partner portal

Turn channel partners into brand advocates

Improve partner engagement and experience with Unifyr One’s portals. They include everything needed to get partners activated and engaged, including on-demand training, co-brandable collateral, and customized portal pages.

  • Filter content by user and campaign
  • Share only the most relevant info
  • Utilize deal management tools
  • Gain high-level progress overviews hrhrhr
CRM Connections

Road blocks? Not on our watch

Integrate business workflows and data between Unifyr One and your CRM; whether it’s Salesforce, Microsoft Dynamics, HubSpot, Zoho, SugarCRM or something else. Automated syncs mean your team is getting the latest data from all ends. Channel business will never stop on our account.

  • Have one source of reporting
  • Tap into dynamic segmentation
  • Share only the most relevant info
  • Gain high-level progress overviews

Channel sales support doesn’t end there

With Success Plans, improve sales relationships with partners by setting clear performance expectations from day one. Then equip them with Partner Explorer to facilitate easier check-ins and share sales activity.

Create a path to success

Success Plans are a portal feature that guide your partners toward strategies that you’ve identified to maximize mutual earnings. Your plans will include goals, partner progress, and the precise steps partners require to achieve success.

Segment partners

Automatically identify and group partners so you can send personalized communications.

Portal builder

Equip partners with an easy portal builder, so they can make Unifyr One their own.

Personalized content

Show the content that’s relevant to the right partners.

Unifyr helps you increase partner-sourced revenue by equipping your partners with the tools they need to sell more, faster. Our platform, Unifyr One (formerly the award-winning Unifyr One), drives growth by:

  • Automating lead distribution to get the right leads to the right partners instantly.
  • Providing powerful through-channel marketing automation (TCMA) so partners can easily launch pre-built campaigns.
  • Simplifying deal registration and management to protect partner opportunities and provide pipeline visibility.
  • Offering robust analytics and reporting to identify your top-performing partners and strategies.

Yes, absolutely. Unifyr One provides a centralized dashboard where you can track performance metrics for all partners in real time. You gain immediate visibility into key performance indicators (KPIs) such as:

  • Partner-sourced pipeline and revenue
  • Lead acceptance and conversion rates
  • Marketing campaign engagement
  • Training and certification progress
  • Overall partner activity and engagement scores

Unifyr is designed to be flexible and supports virtually all types of sales partners and channel models. Our platform is perfect for managing a diverse partner ecosystem, including Resellers and Value-Added Resellers (VARs), Managed Service Providers (MSPs), Distributors, System Integrators (SIs), Affiliate Partners, and Referral Partners.

You can customize workflows, content, and communications for each partner type, ensuring everyone gets the support they need.

Yes, robust integration is a core strength of Unifyr. We provide seamless, pre-built integrations with leading CRMs and ERPs like Salesforce, Microsoft Dynamics, SugarCRM, Saleslink, and Zoho. Our flexible API also allows for custom connections to your unique tech stack.

This bi-directional sync ensures data for leads, deals, customers, and partner performance is always consistent between systems, eliminating manual data entry and creating a single source of truth.

You can onboard partners significantly faster with Unifyr One’s agentic AI features that complete onboarding without intervention. Our platform streamlines the process, reducing what used to take weeks down to just days or even hours. Key features that accelerate onboarding include:

  • Automated onboarding workflows: Guide new partners step-by-step through contracting, training, and profile setup.
  • A self-service partner portal: Gives partners 24/7 access to sales playbooks, marketing materials, and training modules.
  • Content discovery through natural language: Partners can use our conversational AI interface to keep momentum using the most relevant assets.

Scalable and profitable channel partnerships start with Unifyr.

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