Channel Marketing
Run marketing campaigns through your partner network by providing partners with the materials they need to entice leads and close deals.
Because better marketing makes for a growing channel
With Unifyr One, don’t hesitate to do it all. You can manage all of your to-, through-, and for-channel marketing materials in one place for an entire partner ecosystem. While you’re at it, create customized campaigns and content for each of your unique partner types.
No coding
Not a coder? Don’t sweat it. There’s no HTML knowledge needed for our channel marketing tools.
Content builder
The sky is the limit. Use Unifyr One to create emails, portal pages, and microsites for your partner’s websites.
Unified campaigns
No disconnects here. Keep messaging consistent across multiple marketing campaigns for brand continuity.
Unlock the power of the right content
No more tracking down old versions of one pagers and brochures! Empower your partners with on-brand, readily available content in the collateral library.
- Manage a strong content mix
- Relevant content in partners’ hands
- Apply partners’ branding to content
- Use text blocks to plug in partners’ info
Get communications right
Have you struggled with keeping your partners up-to-date on your latest product news? Portal Posts are ideal for adding dynamic content, like product announcements, instant rebates, and event announcements, to your portal.
- Add targeted, timed content
- Enable quick-search functions
- Publish blog-style content
- Four post styles for a unique look
Empower the long-tail
Not every partner has the resources to market their brand, and your products, effectively. Give them what they need to be successful, without the heavy lift. For smaller partner teams, share the support of Unifyr One’s many marketing capabilities.
- Tap into social media syndication
- Provide concierge marketing
- Access marketing service agencies
- Co-brand your video content
Engage partners with improved Channel Marketing
Partner engagement is key to program success. Unifyr’s marketing and engagement tools lead to better outreach and drive partner behavior.
To-partner communications
Send emails to your partners to get them engaged in your program, the portal, or even remind them about upcoming events. Use filters to identify partners by partner type or user behavior, keeping your partner outreach exceeding their needs.
Partner portal
Keep your partners engaged with an easy-to-navigate partner portal. With our drag and drop configurations and starter templates, you can seamlessly create and update your portal on your own with custom views and pages for specific partners or partner types.
Partner engagement services
Need more focused partner outreach? Our partner engagement team can provide training webinars and office hours to ensure that you are easy to do business with and your partners are empowered to succeed.
Onboarding plans
Create a smooth onboarding process to get your partners activated and engaged. By providing a structured path to progress, you can guide your partners to the content and actions that will make your relationship mutually profitable.
MDF and co-op management
Simplify the partner experience and make it easier for your partners to request MDF and co-op funding within your portal. Unifyr’s data shows the overall value of leads and cost per lead/per partner, empowering you to adjust your co-op and MDF programs.
Built-in learning
Unifyr One’s learning tools empower you to use you SCORM course files to create, manage and monitor partner training with ease. Your training program can be used for specialty certifications, product launch training, as well as for marketing or industry skill-building.
Channel marketing support doesn’t end there
Use analytics dashboards to understand how campaigns are performing in the hands of your partners. Report on performance using the Partner Explorer to draw high-level and granular insights.
Optimize your channel campaigns
Unifyr One analytics dashboards are provide you with insights at all levels. Determine which assets are most effective across partners, then drill down to see how individual partners are finding success.
Get started
Enjoy integrated reporting
Everything you do to enable your partners will automatically inform built-in reports so you can prove value.
Share performance insights
Analytics help partners identify high-velocity deals and they help you see holistic performance.
Focus on what works
Evaluate the performance of each campaign asset and easily optimize for the best ones.
See what works
The Partner Explorer is a vendor tool to identify active partners, gain insight into what makes partners successful, and extract both revenue and marketing performance metrics. Drill down from high-level insights to individual partner metrics, then create impactful reports.
View active partners
Easily determine which activities produce the best results to inform your success plans.
Encourage behaviors
Use data-driven insights to give long-tail and less effective partners a nudge.
Optimize success plans
Build partner marketing strategies that reflect what works best and avoid what doesn’t.
Yes. Unifyr One makes it easy for partners to customize and co-brand marketing materials. Our platform allows you to lock down key brand elements while giving partners the flexibility to add their own logo, contact information, and localized messaging. This ensures brand consistency while empowering partners to create campaigns that resonate with their specific audience.
Unifyr One offers comprehensive tracking and reporting for all through-channel marketing activities. You get a real-time, consolidated view of campaign performance, including email opens, click-through rates, form submissions, and social media engagement. These powerful analytics help you and your partners understand what’s working and optimize your strategies for better ROI.
Absolutely. Unifyr One is built to support global partner networks. The platform allows for easy localization of marketing campaigns, assets, and communications. You can provide master campaign templates that partners can then adapt for their specific regions, languages, and cultural contexts, ensuring your message is effective worldwide.
Yes, segmentation is a core feature of Unifyr One. You can easily segment your marketing programs, content, and communications by any criteria you define, such as partner tier, region, specialization, or performance level. This ensures that partners receive the most relevant materials and support, boosting engagement and driving better results.
Unifyr helps you scale demand generation by equipping partners with powerful, easy-to-use tools. Partners can launch pre-built, multi-touch campaigns, syndicate web content, and manage social media, all from a single platform. By simplifying marketing execution, we help your partners generate more high-quality leads and fill their sales pipeline.