Unlock this case study
How Cvent restructured its partner program with Unifyr, quadrupling channel-influenced revenue and tripling partner adoption.
to access this case study.
Cvent, a leading marketing, event, and hospitality technology provider, rebuilt its partner program on the Unifyr platform. In roughly 18 months since implementation, Cvent overhauled how it manages partners, tripled user adoption, and quadrupled channel-influenced revenue between 2023 and 2025.
The ask
With more than 25 years in the industry and around 30,000 customers worldwide, Cvent had built a well-defined partner program spanning four distinct partner types: sales, services, technology, and industry. The challenge was that these types frequently overlap, with a single company often falling into multiple categories, making the program hard to manage and complicating decisions about what to share with whom.
Cvent’s previous platform couldn’t support crucial elements like deal registration, forcing the team to bolt on external tools that added complexity and friction. Cvent needed central structure, personalized experiences for each partner type, tighter integration into its tech stack, and a way to lift partner adoption and engagement.
The impact
- Tripled partner user adoption, measured through monthly portal logins and engagement
- Quadrupled channel-influenced revenue between 2023 and 2025
- Personalized portal experiences for four distinct partner types from a single portal
- Increased event registrations sourced directly from the partner portal
- Centralized partner management into one platform, with single sign-on into Cvent’s other resources
The solution
How did Cvent restructure four overlapping partner types, integrate Unifyr into their tech stack, and turn a fragmented setup into a single, governed platform? Download the full case study for their evaluation criteria, the bi-directional integrations they built, and the strategy behind these results.
“We needed to make a complete structural overhaul of our partner program, and to do that we needed to have a platform like Unifyr.”
— Lauren Turner, Director, Partnerships at Cvent