Unifyr Grow
Your partners are already signed up, or your new program is built around campaigns and lead generation from the start. Either way, Unifyr Grow is for channel teams that want to certify partners, run campaigns through them, route leads to them, and see which ones perform best.
Trusted by the world’s brightest companies
Turn partner engagement into pipeline
Once a program passes its first few dozen partners, the work changes. Training has to prove itself with certifications, marketing has to reach end customers through partners, and inbound leads have to land with the right partner quickly. Unifyr Grow adds each of those to the same portal and admin console your partners already know.
Certified partners
Build courses, track completion, and issue certifications from the built-in LMS, and see at a glance which partners are ready to sell.
Campaigns through partners
Package co-brandable email, web, and social campaigns that partners run in their own markets on your behalf.
Leads to the right partner
Route inbound leads to qualified partners by geography, specialization, or performance, and track every follow-up.
LearningKeep partners certified and informed
Our integrated LMS makes it easy to create courses, track completion, and issue certifications, all within the same platform partners use for deals and content. Whether it's product training or sales methodology, you can ensure partners have the expertise they need to win in the market, and see at a glance who has earned it.
MarketingRun campaigns your partners can actually execute
Campaign management lets you package co-brandable emails, landing pages, and social posts into vendor-driven campaigns that partners launch in a few clicks. Social syndication shares approved content across their channels, and generative AI helps them stay on-message while adding their own voice.
Reward the partner behavior you want more of
The contest and gamification engine turns program goals into partner motivation. Choose the activities that earn points, from registering qualified leads to completing a certification, decide who is eligible, and let leaderboards and rewards do the follow-up your team used to do by email. A review queue keeps every submission accountable.
- Points for the activities you choose
- Eligibility rules by partner group
- Leaderboards, achievements, and rewards
- Weekly review queue with reviewer notifications
Unifyr inside the AI assistant your team already uses
Agent Connect links any AI tool your team or your partners already use to the Unifyr platform. Ask for what you need in plain language, and the work gets done without any clicks. Reducing friction is vital, making it easier than ever to orchestrate your partner ecosystem. It reads, and it writes.
- Works with Claude, Microsoft Copilot, Gemini, ChatGPT, or any AI client supporting MCP
- Reads and acts under each user's existing Unifyr permissions
- Reports and dashboards from a single question
Reach partners where they already are
Send announcements, reminders, and one-to-one messages in the portal and by email from a single place, and target them by partner group, tier, or region. Partners see what's new the moment they sign in, and you can see who has read what, so follow-up goes to the partners who need it rather than everyone.
You can get informed on partner activities using Microsoft Teams or Slack workflows.
Unifyr IQ: AI agents that do the work for you
Unifyr IQ puts AI agents, such as Ask IQ, Deal IQ and Onboarding IQ, directly into your channel execution. They move onboarding forward, flag deal risk, and turn channel data into answers, all while your team focuses on the strategy and relationships.
- Several agents live today, more to come
- Your branding, your partners' language
- Increase outcome, not headcount
- Built into the platform, not bolted on
Built for the channel team, not just the channel
Established programs run across languages, systems, and identity providers. Unifyr Grow keeps the operational load on the platform rather than on your team.
Connect everything, then automate it
Unifyr Grow includes bi-directional CRM connectors for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics or any other application, single sign-on for both your team and your partners, and the full API, webhooks, and MCP support. Partner records, deals, and training data flow to the systems where your teams already work.
Connect your and your partners' CRM
Deals, contacts, and activities sync both ways with CRMs like HubSpot, Salesforce, Pipedrive, or Microsoft Dynamics.
SSO for you and your partners
Integrate with your identity provider for your team, and let partners sign in with theirs.
Full API, webhooks & MCP
Build on the platform directly, react to partner events in real time, or connect an AI assistant.
One portal, every partner's language
Automatic portal localization and translation means partners in different countries read the same portal in their own language without you maintaining separate copies. Content localization extends that to the collateral and campaigns they run.
Automatic portal translation
Navigation, pages, and news translate automatically for each partner's locale.
Localized content
Keep regional versions of collateral and campaigns organized under one asset.
Marketing attribution
See which campaigns and partners produced pipeline, in every market.
Unifyr Grow is for companies with an established channel team and roughly 50 to 500 active partners. If you already have partners registering deals and need to certify them, market through them, route leads to them, and reward the ones who perform, Grow is the tier built for that stage.
Everything in Activate, plus certification management in the LMS, campaign management and vendor-driven campaigns, joint business planning, pricing and quoting, the contest and gamification engine, automatic portal localization and translation, partner collaboration in Teams and Slack, unlimited CRM connectors, partner-facing SSO, and the full API, webhooks, and Agent Connect (MCP).
Agent Connect is Unifyr's MCP server. It implements the Model Context Protocol, an open standard for connecting AI assistants to the systems where work lives, so Claude, Microsoft Copilot, Gemini, and ChatGPT can read your partner data and carry out admin work under your existing permissions. Read more about Agent Connect.
You create a contest in the admin console: name it, set the dates, choose the activities that earn points, decide which partners are eligible, and configure the leaderboard and rewards. Partners see the contest and their standing in the portal. Submissions land in a review queue, and reviewers can receive a weekly digest of anything pending.
You upgrade to Unifyr Scale on the same platform. Scale adds a fully branded partner experience, unlimited custom objects, the workflow builder, partner CRM integration, partner discovery and a partner locator, after-sales support, MDF management, campaign personalization, partner-driven campaigns, virtual events, and the agency marketplace. Your data, portal, and partner relationships remain intact.
Unifyr Grow is priced per partner, with a block of partners and AI agent credits included and room to add more as your program expands. Complete the form on this page to speak with our team about pricing tailored to your specific needs.