Blog
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2016
December
Channel Chatter Countdown: The Top 10 Posts of 2016
We covered a lot on channel marketing and management, and content marketing over the past year. Here are the Top 10 Channel Chatter posts of 2016.
Three Mantras for Channel Sales Managers
Channel sales leaders face a unique set of challenges. Consider these three revenue strategies to overcome obstacles and effectively meet your channel goals.
Writers of the Lost Art: Email Subject Lines
The subject line stands between you and a successful email marketing campaign. But is it more lost art than shining treasure in your content initiative?
Tis’ the Season for Giving Once Again
’Tis the season for giving once again. Discover how channel partners can leverage holiday campaigns and promotions to drive revenue and partner goodwill.
Manufacturers and Channel Partners: A State of Disconnect [Infographic]
Research reveals a state of disconnect between manufacturers and channel partners. Learn steps to bridge gaps, improve collaboration, and drive mutual growth.
The Shrinking Sales Cycle: How to Win the Online Content Game
Discover how channel innovations and data-driven tactics have accelerated the sales cycle, and learn strategies to close deals faster and more efficiently.
Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue
Channel rock stars explain why portal and program adoption remains a challenge, offering solutions to boost engagement and drive consistent channel usage.
Content Marketing & The Buyer’s Journey
Providing your channel partners with targeted content based on various points of the buyer's journey helps them move customers along the funnel.
November
What Makes Them Click? Digital Ads in a Noisy World
Smartphone owners are exposed to a sea of digital advertising, including banners, pop-ups, and pay-per-click ads while they search online.
Zifters Give Thanks
ZiftersGiveThanks spotlights community impact, partner achievements, and the moments that define our channel journey. Join us in celebrating gratitude, success.
Adapting to Channel Change: The Cisco Story
As Director of Partner Digital Marketing for Cisco, I’m fortunate to get to work with many of our channel and ecosystem partners on joint marketing programs.
Capturing Mindshare & Loyalty: Treat Channel Partners like Leads
Shift recruitment strategies by treating partners like leads, using systematic approaches to build loyalty and mindshare in today’s channel ecosystem.
Channel Marketing Enablement: Moving the Herd
What impact does training have on channel partner engagement? Or, like the proverbial chicken-and-the-egg, do you need partners to engage before they get trained?
3 Steps to Start Driving Channel Sales
Learn three essential steps to equip your team with the right tools, training, and time to drive channel sales effectively and boost revenue sustainably.
October
The Manufacturers' Black Hole of Lead Status [Infographic]
Recent research from Zift and MAPI uncovers insights on how manufacturers can provide timely lead status updates to channel partners.
Top 10 TED Talks for Marketers & Connecting with People
Explore ten inspiring TED Talks that challenge marketers to innovate, connect and personalize communications for lasting engagement.
It’s Time to Check Your Alignment: Key Takeaways From the MAPI Marketing Council
Laz Gonzalez shares insights from the MAPI Summit on demand planning, partner messaging and dashboard metrics for effective channel assessments.
Assessing Channel Marketing at the SiriusDecisions EMEA Summit
Learn why demand planning, partner messaging, customer experience and menu-based plays are critical to channel assessment success in EMEA.
September
Why Channel Sales Leaders Should Care About Channel Marketing Automation
Learn why channel sales leaders benefit from CMA, covering To-Partner Marketing, Partner Onboarding and Analytics for revenue growth.
SimpliVity Partner MR2 Solutions Navigates IT Shifts
To capture and keep IT's attention involves a healthy database of qualified leads, in-depth educational materials and carefully planned marketing outreach.
Are Manufacturers Missing Out? New MAPI Study Says YES
Discover why manufacturers are missing key opportunities in a new MAPI study. Uncover gaps in strategy, tech adoption, and workforce planning impacting growth.
Zifters Go Back to Class
Summer vacation is over, and school is back in session. As the kids (and some of us big kids) are back to the books, we’re feeling a bit nostalgic.
August
The 5 Reasons I Chose Zift Solutions
Explore five reasons Zift Solutions stands out in channel marketing. From innovative technology to expert support, learn how businesses achieve faster growth.
Building a Channel Dream Team
I enjoy the occasional Olympic event. Still, the Games demonstrate how teamwork and dedication combine to achieve outstanding channel program performance.
6 Steps to Consider Before Purchasing & Implementing a TCMA Solution
At Zift, we evaluate and implement TCMA solutions with organizations. Follow six essential steps to optimize partner networks and boost channel sales.
Does Blogging Still Fit in Today's Marketing Mix?
Blogging was an early digital marketing tactic that drove engagement and still holds value today alongside vlogging and guest posts for audience growth.
Successful Channel Marketing Begins with an Effective Marketing Campaign & Collaboration
Explore why collaborative sales and marketing tactics are key to creating true value and driving pipeline in today’s oversaturated channel environment.
July
5 Reasons Your Marketing Should Be Denied a Summer Vacation
Five reasons your marketing can’t take a summer vacation: maintain momentum, leverage seasonal trends, test new tactics, and optimize channel performance.
Zift’s Tour Rolls On: Find Out Where You Can Join Us & Turn Up the Volume on Your Channel
Join Zift’s spring, summer and fall tours across the US and UK for live channel marketing insights, networking and best practices.
What Channel Marketers Can Learn from Pokémon Go
Channel marketers can learn from Pokémon Go’s viral success. Discover how gamification and location-based tactics drive partner campaign performance powerfully.
Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]
Guide channel partners through the email marketing journey by providing best practices, templates, and measurement insights that boost open rates and conversions.
5 Most Memorable Social Media Campaigns of All Time
Every once in awhile, a social media campaign turns into something truly remarkable. Beyond simply going viral, these campaigns...quite simply...break the Internet.
How to Make the Most of Your Customer Relationship Manager (CRM) Tool
If you’ve adopted a CRM system, congratulations. Learn how to avoid overwhelm and maximize its impact on sales and channel performance.
Channel Organizations: Why You Need to Market Your Marketing
Channel organizations must adopt market-driven marketing tactics to target end customers effectively, enhance partner collaboration, and drive joint revenue growth.
June
More Social Media Savvy: The Other Content that Drives Results
Hone social media skills with savvy tips. Explore content creation hacks, engagement tactics, and platform best practices to connect and convert your audience.
Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience
While many channel organizations claim that creating & sustaining a rewarding Partner Experience tops their list of priorities, few actually know exactly where to start.
7 Signs You Desperately Need a CRM System
Any business that has seen a significant amount of growth will tell you that for all of its perks, it did not come without the inevitable growing pains.
How to Maximize Your Social Media Channel Efforts
Choosing the right social media channels requires understanding your audience’s preferences. Learn how to select platforms that maximize partner engagement.
Channel Management Transformation on Tap at Channel Visionaries Event
Transform channel management with proven tactics. Learn governance models, analytics, and enablement strategies that streamline operations and scale growth.
Channel Data: Tracking Partner Program Performance
Track partner program performance with key metrics. Use real-time dashboards, deal velocity analysis, and feedback loops to optimize resources and boost ROI.
WANTED: Best Practices from SiriusDecisions Summit
Uncover best practices from the SiriusDecisions Summit. Explore session highlights, actionable frameworks, and expert takeaways to optimize channel programs.
May
Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien
Learn how to measure direct ROI in the channel with insights from SiriusDecisions expert Maria Chien on dashboard metrics and plays.
Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience
While many channel organizations claim that creating and sustaining a rewarding Partner Experience tops their list of priorities.
Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien
Maria Chien uses years of channel marketing experience to explain how to adapt to marketplace shifts and keep channel partners resilient in industry changes.
What’s Hot Now in the Channel [Infographic]
Discover the latest channel marketing tools and tactics powering partner efforts in our infographic on what’s hot now in the channel.
6 Email Marketing Best Practices to Generate More Leads
Elevate your email marketing with tactics for personalization, segmentation, and automation. Discover proven practices that boost open rates, engagement, and conversions.
What's the Secret Recipe For a Profitable Partner Experience?
When it comes to recipes, who better to ask for advice than a celebrity chef? For this ebook, we looked first to the channel and global B2B experts at SiriusDecisions.
How to Increase Partner Activity by 528% In Just 2 Weeks
Learn how a targeted incentive campaign helped a power management company boost partner activity by 528% within two weeks using Zift’s communication toolkit.
April
Making the Most of the Modern Marketing Experience
Follow Zift’s leadership team at Oracle’s Modern Marketing Experience in Las Vegas for insights on alliances, partnerships and marketing tech.
Your Backstage Pass for Zift’s Spring Tour
Follow Zift’s spring tour from Hollywood to Nashville for insider tactics and tools to boost channel revenue, plus backstage access to all key events.