Blog
(page 8)
2018
May
Channel Visions: Building a world-class partner program
Skillsoft's Gwenn Lazar discusses strategic planning, enablement, and performance measurement for partner programs.
SiriusDecisions Summit 2018 recap
Highlights from SiriusDecisions Summit 2018 including Qlik's partner experience case study and the ChanTech Frank concept.
GDPR made simple
A plain-language explanation of GDPR including personal data definitions, compliance requirements, and the right to be forgotten.
Unifyr at SiriusDecisions Summit 2018
Qlik's Channel Partner of the Year case study and other Unifyr activities at SiriusDecisions Summit 2018.
Choosing channel technology for growth
Skillsoft's Gwenn Lazar on finding channel technology that combines PRM and demand generation capabilities.
April
Three tips to navigate the changing channel
Tips on partner-pleasing features, digital marketing, and quality content from the Reinventing Channel Marketing eBook.
Building trust in vendor-partner relationships
Skillsoft's Gwenn Lazar on how trust and best practices create productive vendor-partner relationships.
Where to look for partner recruitment success
Sources for finding quality partners to recruit to your channel program, from competitor partners to industry publications.
Putting partners first
Tips for keeping partners happy including clear onboarding, dynamic portals, accessible support, and good content.
Multi-tactic channel marketing
Single-tactic campaigns rarely work in channel marketing; multi-touch, multi-tactic strategies are needed for sustained partner and customer engagement.
March
Providing partners with relevant content
Quality content for channel partners including diverse formats, social media participation, and maintaining a well-stocked content library.
Getting and keeping partners engaged
Partner engagement best practices including mobile access, personalized communications, and engaging underperforming partners with incentives.
February
Unifyr's channel expertise
How Unifyr's deep channel experience and over 200 years of combined team expertise benefits customers and partners.
How Unifyr became the global ChanTech standout: What's next and what's in it for you
Global ChanTech standout awards recognize vendors with exceptional partner solutions and partner-friendly innovations.
2017
December
Top 10 Channel Chatter posts of 2017
The most popular Channel Chatter blog posts from 2017 covering digital marketing, partner perspectives, and channel strategy.
Unifyr's 2017 holiday giving program
Unifyr's 2017 charitable giving campaign supporting Kids Alive International, Doctors Without Borders, and Cure Alzheimer's Fund.
Channel automation for competitive advantage
Five reasons to automate channel partner relationships covering competition, time savings, analytics, revenue, and knowledge sharing.
October
Five myths about PRM systems
Common myths about what PRM systems can and cannot do, and the reality behind partner relationship management.
Five tips to grow your email list organically
How to grow your email list through existing contacts, website forms, social media, webinars, and digital advertising.
Moving buyers through the sales funnel
How content and messaging should change at each sales funnel stage from awareness to conversion.
Driving higher channel performance through integration
Experts from Forrester, Qlik, and Unifyr discuss integrating functions, processes, and technology to improve channel performance.
September
Digital advertising KPIs
Key performance indicators for digital advertising including click-through rate, conversion rate, ROI, and partner-specific metrics.
Pillars to build a successful channel strategy
Building a channel strategy requires clear goals, partner profiles, and roadmaps that align stakeholders and drive measurable partner success.
Becoming a better business partner in the channel
Bradford Giles of Cayan discusses moving beyond traditional channel relationships to create mutually beneficial partnerships.
August
July
Creating webinars that work for lead generation
Why webinars remain effective for lead generation including production tips, global reach, and thought leadership.
Unifyr is merging with Relayware
Unifyr announces merger with Relayware to deliver the first end-to-end Enterprise Channel Management platform.
June
Lead management vs. deal registration
The difference between lead management and deal registration in B2B channel programs, and why they're often confused.
Partner currency and what it means for channel programs
Partners want more than deal registration. Pino Soro from CyberArk on what makes effective partner currency.
Evolving with today's channel
Sherman Tam discusses how suppliers must be flexible in their processes, content, and tools to meet partners at their marketing and sales maturity level.
May
Unifyr adds WeChat integration
Unifyr adds WeChat support to help channel organizations extend social media reach to China's 800 million active users.
Why channel tools matter
Tegile's Sherman Tam on providing pre-packaged campaigns, integration, and adapting to shifting market demands.
SiriusDecisions Summit 2017 channel sessions
Recommended channel sessions at SiriusDecisions Summit 2017 on partner enablement, segmentation, and best-in-class programs.
Partner marketing teams and vendor expectations
How small partner marketing teams juggle vendor requirements and why vendors should design programs with partner constraints in mind.
Digital marketing best practices from Dell EMC World
Three best practices for channel digital marketing including integration, strategic thinking, and breaking down marketing silos.
April
Growing a partner ecosystem with PRM
An ebook overview on building a profitable channel partner ecosystem with partner relationship management.
Trust and transparency in manufacturer-partner relationships
Video on building trust between manufacturers and channel partners through transparency and lead visibility.
Account-based marketing obstacles in the channel (part 2)
Steps for implementing account-based marketing with channel partners, including planning, data usage, and define-and-assign programs.
Account-based marketing obstacles in the channel (part 1)
How to get started with account-based marketing in the channel, including data collection and partner benefits of ABM.
March
Why single marketing tactics fail
No single marketing tactic can drive channel pipeline alone—integrating multiple tactics is required to move partners and customers through the sales cycle.
Unifyr spring 2017 event tour
Where to find Unifyr at spring 2017 channel industry events.
Creating a data-driven manufacturing channel
Three key data points for manufacturers to focus on including partner data, customer data, and performance data.
Channel as a Service from the product team
How Channel as a Service addresses integration challenges and provides an end-to-end solution for channel management.
Partners don't need another water cooler
Partner communities and chat rooms don't drive results at scale; integrated tools and support designed for channel challenges do.
Manufacturing CMO must-do list
Infographic on priorities for manufacturing CMOs based on MAPI research on growth and partner alignment.
Aligning channel technology with best practices
A webinar with SiriusDecisions on the top five priorities for channel leaders and how to align technology with channel best practices.
February
Driving channel adoption through partner marketing
Steps for improving partner marketing including content alignment, campaign customization, sales enablement, and opportunity reporting.
Process should precede technology
Three levels of integration for channel success: functional, process, and tools/application integration.