Blog
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2018
April
Pamper Your Partners by Putting Them First
Adopt a partner-first approach to enhance collaboration. Learn how prioritizing partner needs, clear communication, and shared goals accelerate growth.
One and Done? Not in Channel Marketing
One and done campaigns rarely work in channel marketing. Learn why multi touch, multi tactic strategies and ongoing optimization sustain partner and customer engagement.
March
The Importance of Providing Partners with Relevant, Engaging Content
Creating relevant content is vital for partner adoption. Learn how targeted messaging and tailored resources boost partner performance and drive results.
Rules of Engagement: Getting and Keeping Partners Engaged
Some partners send regular quality emails to leads and consistently produce results. Learn how to cultivate these dream partners for maximum channel impact.
February
Channel Expertise and a Bite of Pimento Cheese
Zift shares a passion for the channel like a love for pimento cheese. We understand its nuances, speak its language, and offer deep expertise to drive success.
How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You
Global ChanTech standout awards recognize vendors with exceptional partner solutions and partner-friendly innovations. Learn why industry leaders choose ZiftONE.
2017
December
Top 10 Channel Chatters of 2017
Reflecting on 2018’s highlights, we’re sharing the Top 10 popular Channel Chatter blogs of the year. Discover the insights and takeaways from our community.
Share the Warmth: Zift's Annual Holiday Giving Program is Back
Share warmth with Zift’s annual holiday giving program. Partnering with charities and partners to bring joy and support communities during the festive season.
5 (More) Reasons to Automate your Channel Now
If your organization has built a successful and growing channel program, you know the tremendous value that automating channel partner relationships can bring.
October
Who Ya Gonna Call? Ghostbusters, PRM, and You
You might call Ghostbusters for PRM, but a robust solution is the real hero. Learn how PRM tools deliver partner onboarding, analytics, and automated workflows.
Five Tips to Organically Grow Your List
Growing your email list organically hinges on value-driven content, social sharing, optimized forms, referral incentives, and consistent engagement. Learn how.
From Content to Conversion – Moving your Buyer through Every Stage of the Sales Funnel
The quality of the content offered, and clear messaging around why a buyer would want it, drives good form completions and ultimately leads to conversion.
3 is a Magic Number: Driving Higher Channel Performance through Integration
Channel experts from Forrester Research, Qlik, and Zift share insights on integrating visual analytics to enhance partner performance and drive growth.
September
Digital Advertising KPIs: Your Keys to Measuring Performance
Using these performance indicators in digital advertising campaigns can help you identify potential improvements for better success the next time around.
Pillars to Build a Successful Channel Strategy
Build your channel strategy with clear goals, partner profiles, and roadmaps. Discover steps to align stakeholders and drive measurable partner success.
Channel Visions: Becoming a Better Business Partner in the Channel
Vendors need to move beyond the traditional approach to channel relationships, and get down to business when it comes to becoming better business allies.
August
Moving Past the Merger: People, Processes & Partnership
Read about Zift and Relayware’s merger journey, paperwork challenges and how partnership processes evolved to drive channel success.
Why Channel Technology Must Integrate or Face Extinction
Those who refuse to deliver end-to-end solutions will be less likely to make the short-list of requirements channel leaders need to run profitable programs.
July
The Workhorse of Lead Generation: Creating Webinars that Still Work
Webinars are still a standard in the greatest hits of lead generation activities with with relevant content that increases your brand credibility.
Changing the Channel: Zift is Merging with Relayware
Following our merger with Relayware, Zift delivers the first end-to-end Enterprise Channel Management platform, combining best-in-class features and services.
June
The Deal on Leads
Lead management and deal registration are often confused and misused among the majority of B-to-B channel programs. What are they, how are they different?
Channel Breakthrough: Tapping into the Power of Partner Currency
It once was enough for suppliers to expect channel partners to register deals all day, but as demands increase, partners want something more in return.
Adapt or Fail: Evolving with Today's Channel
As the channel landscape continues to evolve, suppliers and their channel partners must adapt to meet the increasing sales demands and challenges head on.
May
Prepare for Global Domination: Zift Adds WeChat
Zift adds WeChat integration to help you prepare for global channel domination. Learn how supporting China’s leading platform enhances partner engagement.
Time is Money: Why Channel Tools Matter
Channel technology can lift a lot of burden from suppliers and their channel partner by providing multi-tactic channel marketing at the push of a button.
SiriusDecisions Summit 2017: Must See Channel Sessions
Channel marketing professionals shouldn’t miss these sessions at the upcoming event. Discover talks covering partner enablement, metrics, and strategy.
Filling Some Big Shoes
The small-but-mighty marketing teams in partner organizations aren’t measured on how productive they are each day. They need to get-it-done every hour.
Dispatches from Dell EMC World 2017 Global Partner Summit: 3 Best Practices for Digital Marketing in the Channel
The marketing landscape has changed – and your channel marketing efforts must change when it comes to helping partners embrace digital marketing.
April
Watch Your Partnerships & ROI Bloom with PRM
We’ve pulled together the top tips for planting the seeds of profitability across your channel partner ecosystem with Partner Relationship Management (PRM).
Love, Trust & Leads - A Manufacturer’s Channel Story
Trust in any channel relationship starts with transparency and the right platform is essential to providing the kind suppliers and channel partners need.
Part 2: Overcoming Account Based Marketing Obstacles in the Channel
Account-based marketing in the channel accelerates pipeline by aligning targeted campaigns with partner accounts. Discover steps to implement ABM and measure success.
Overcoming Account-Based Marketing Obstacles in the Channel (Part 1 of 2)
Launching and maintaining an ABM program with your channel partners may seem daunting, but you can start with a few simple steps.
March
One is the Loneliest Number
Learn why no single marketing tactic can drive channel pipeline alone, and how integrating multiple tactics moves partners and customers through the sales cycle.
Zift Solutions - Spring has Sprung World Tour 2017
Event season is in full bloom! See where Zift’s Spring Tour will be, learn insider tactics and get backstage access to channel marketing best practices.
Create a Data-Driven Manufacturing Channel
Research shows 80% of manufacturers feel pressure to go data-driven. Learn how to build channels that measure ROI and drive results.
Channel as a Service: The Product Team’s Perspective
Learn how Channel as a Service empowers teams by managing every aspect of your channel program so you can focus on driving revenue.
Why Partners Don’t Need Another Water Cooler
Real working partner ecosystems are fostered by putting tools, integrated technology and support in place to meet the very real challenges of delivering channel revenue.
The Manufacturing CMO 'Must-Do' List [Infographic]
CMOs in manufacturing must focus on growth, transformation and channel alignment. Explore must-do practices that drive pipeline, partner collaboration, and ROI.
Aligning Channel Technology with Channel Best Practices
Discover best practices for aligning channel technology with processes that support partner engagement, drive growth, and maximize ROI across your ecosystem.
February
Driving Channel Adoption and Sales Pipeline through Partner Marketing
Driving channel adoption and pipeline growth requires targeted incentives, training, and analytics. Discover strategies to accelerate partner engagement.
Why Process Should Precede Technology
Process should precede technology. Learn why defining clear workflows and policies before picking tools leads to more effective channel management outcomes.
Stepping Up to Solve the Integration Challenge
Solving the integration challenge ensures seamless data flow between systems. Learn how to align APIs, workflows, and partner platforms for cohesive channel operations.
Content for Every Stage of the Buying Cycle
Focus content on end-buyer market problems instead of just distributor needs to drive engagement and sales at every buying stage.
In Focus: Manufacturers & The Channel
Manufacturers and channel partners often operate in silos. Learn strategies for bridging gaps, sharing insights, and collaborating on joint go-to-market initiatives.
January
Blending the Art & Science of Digital Marketing
In today’s digital marketing landscape there are two important ways that help achieve this; leveraging metrics and developing intuition.
Want to Grow Your Leads? Automate, Automate, Automate
Use social listening to gauge partner and customer sentiment. Track trends, apply insights, and refine messaging and collaboration across your channel network.
A Manifesto for Marvelous Marketing Analytics Reporting
With a few simple guidelines, it’s possible to better manage and make sense of all of that data – and actually use it to your advantage.
Demystifying the Digital Advertising Channel
Suppliers who understand the value of digital advertising and know how to implement it run into a problem of their own creation - competing with partners.
Wish List 2017: What's on Top Channel Leader's To-Do Lists?
We asked channel marketing professionals and industry thought leaders about their 2017 priorities. Discover the top strategies and tools shaping the year.