Blog
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2019
January
The Inside Scoop: What's Up & What's Next for Zift Solutions
We made leaps and bounds in terms of growth and establishing ourselves as the leading Enterprise Channel Management software provider.
Leaving the Library: Getting the Most Out of Your CMM Platform
Leaving the content library behind? Discover how integrated content campaigns can unlock deeper partner engagement and deliver measurable marketing results.
How Are High-Performing Partners Getting Ahead?
What are the most successful partners doing right? What techniques are they using that other partners can benefit from trying out?
Leaving Money on the Table: A Vendor/MSP Love-Hate Story
Stop leaving revenue on the table. Learn how small changes in channel strategy—from clear messaging to targeted incentives—can capture missed opportunities.
Top 10 Channel Chatters of 2018
We were chatterboxes this past year -- and for good reason. We had a lot to share! Let's dig into our Top 10 Most Popular Channel Chatter blogs for 2018.
2018
December
Is Your Partner Portal Coming to Play or Win?
What defines a truly great partner portal? A portal that’s vying for gold has a partner-focused strategy tying every aspect together.
The Season of Giving: Zift’s Annual Holiday Program Returns
As the season of giving arrives, we reflect on the people and moments that make our channel community great. Join us in sharing thanks for our successes.
More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For
One size does not fit all when it comes to channel incentive programs. Let's go over what qualities your program should aspire to.
Innovation and Inspiration: Takeaways from Women of the Channel East
The channel is changing. As inclusivity moves to the forefront and women break the glass ceiling, ripples continue spreading through organizations.
Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
How can you be sure your partners or customers are receiving your messages as you intend them to be received? Read on to find out.
November
Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales
Solving for success in channel marketing requires data-driven analysis, collaborative teamwork, and continuous optimization. Learn the key steps for growth.
Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing
Inside Zift: Krista Fuller shares her journey, industry insights, and tips for empowering channel partners through data-driven strategies and best practices.
Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering
I went to the Internet Summit I walked away with a grab bag of goodies from the experts. Reach on in and take some to rev up your digital marketing efforts.
Lost in Translation: Connecting with International Partners
International partners can feel isolated by lack of content or outreach. Go the extra mile to provide in-language guidance and content and it'll pay off.
What the Channel Can Learn From Veterans
Channel veterans think differently, anticipating every scenario five steps ahead. Learn planning methods that prepare your program for any variability.
Don't Just Take Our Word for It
It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position.
Reaching the Peak of Partner Engagement
Partner engagement matters, and it’s in your best interest to keep partners striving for more on both of your businesses’ behalf.
October
Check Off Your 2019 Channel Resolutions
With 2019 around the corner, set ambitious channel resolutions by focusing on partner training, data-driven insights, and streamlined enablement for lasting growth.
One Voice
Achieve a unified brand presence with a one-voice approach. Learn how consistent messaging across channels strengthens partner alignment and customer trust.
5 Examples of Click-worthy Trends for Partner Communications
Effective partner communications require clarity. Learn how to craft messages, select channels, and schedule outreach that resonates with your partners.
Cheers to Our Channel Leaders & A Pint of Partner Engagement
Recently I traveled from North Carolina to the UK for the SiriusDecisions EMEA Summit. Here are my key takeaways and insights from attending across the pond.
Missed Opportunities: The Importance of Partner Onboarding
Eliminate missed channel opportunities by aligning goals and tactics. Learn proactive steps to capture market potential and boost partner performance.
Square Pegs or Future Icons?
Square Pegs or Future Icons? Learn how emerging channel technologies and proven processes can transform perceived misfits into today’s market leaders.
September
Think You Know What Your Partners Want? Think Again
Consider how much of your perception of what partners want is shaped by real feedback from your partners. That's how we know what they want to see.
Hurricane Buckets & Boots on the Ground
While your channel program may not have been ravaged by Mother Nature, I bet there are things that need tending. Zift knows where to start the clean-up.
Channel Visions: Staying Focused on the Partner
Partner focus is a crucial part of successful channel programs. It takes many different forms, just like focus in its other less channel-centric meanings.
5 Marketing Best Practices for Your Channel Program
Master five marketing best practices: targeted messaging, multichannel strategy, partner analytics, automation and performance tracking to drive results.
Ten Reasons to Love Our New Website
Discover our new website experience, featuring modern design, intuitive navigation, expanded resources, and efficient access to your channel marketing needs.
August
Superpowered Capabilities in Purpose-Built Portals
Are you willing to save your partners from a poorly-designed portal page that they’ll click around once and then never touch again? Be the hero they need.
Turn the Page for Partner-Friendly Campaigns
Are you tailoring your content to what your partners want, or to your end-users? Give partners a story centered around your product or solution.
Zift Solutions Adds Connector to Datto’s Autotask PSA
Access Autotask PSA data directly in ZiftONE with our new connector to streamline prospecting and syndicated marketing campaigns.
I Can See My Future with You
What channel technology profile will make your heart sing? Discover how to match the right tools to your business needs for streamlined partner success.
When Trucking Meets B2B Marketing
Rarely does my own world of channel marketing and management crossover with my husband's trucking universe. Mack Trucks has done just that.
Channel Visions: Three Investments for Happy Partners
Three investments accelerate your channel program: partner training, marketing support, and data analytics. Learn how to prioritize and maximize each one.
July
Keep in Touch: The Importance of Launching Campaigns When Rebranding
To respond to the changing technology landscape, business leaders need to decide between rebranding their organization or a brand refresh.
Two Sides, One Reality: Overcoming Branding Changes in the Channel
Marketing isn’t easy in B2B channels. Branding efforts can be even tougher. Working with suppliers over the past 12 years, we've seen as much.
Channel Visions: What Partners Need to Succeed
Partners need the right tools, training, and support to succeed. Learn how to build partner programs that deliver resources, guidance, and ongoing enablement.
June
GDPR and the Channel: Three Brands Changing the Marketing Game
GDPR turned marketing’s wild west into a regulated landscape. Learn how data protection laws have enabled bold campaigns and more creative channel strategies.
Channel Visions: Partner Engagement & ROI
If there’s one thing marketers are passionate about, it’s data to back up hard work. See why “one of the key measurements of success is engagement.”
GDPR and the Channel: We’ve Updated Your Marketing Policies
“We’ve updated our privacy policy.” How many times have you seen this message in the past month? How many times have you deleted it?
Channel Visions: Creating the Perfect Partner Experience
The one thing that can be counted on in the channel is change.Qlik has seen its fair share of change in its partner program since implementation.
May
Marketing Misalignment in Manufacturing: Lessons Learned from the MAPI Summit
What accounts for the misalignment in marketing focus and investment in existing customers with both US and global manufacturers?
Channel Visions: Creating a World Class Channel Program
Build a world class channel program with strategic planning, enablement, and performance measurement to deliver superior partner experiences and revenue.
SIRIUSLY, VEGAS!
Siriusly Vegas shares top takeaways from the SiriusDecisions Summit—keynotes, workshops, and networking insights that channel professionals can apply now.
GDPR Made Simple
There are two common reactions to the General Data Protection Regulation: blasé contempt or outright terror. So what does GDPR do? Why should you care?
VEGAS, BABY! See You at SiriusDecisions Summit 2018
I know what you’re expecting. A snazzy little blog about the awesomeness of Vegas. Everyone loves Las Vegas, right?! The Strip! The Shows! The Casinos!
Channel Visions: Channel Technology Built for Growth
Channel technology built for growth transforms partner engagement and enablement. Discover features that drive efficiency, collaboration, and revenue expansion.
April
Three Tips to Navigate the Changing Channel
Marketing has become a game of data, with a precisely-targeted approach, so your tried-and-true tactics may no longer be as effective as they once were.
Channel Visions: It's a Matter of Trust
Channel Visions: Matter Trust explains how transparency and shared metrics build trust within partner ecosystems, driving collaboration and long-term success.
Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success
You're constantly on the hunt for them. Your program can't exist without them. You need quality partners to recruit to your channel.