Blog
(page 6)
2019
December
Inside Unifyr: Heather Tenuto on channel leadership
Q&A with then-CRO Heather Tenuto on her background, channel evolution, and the relationship between channel chiefs and CFOs.
SiriusDecisions Tech Exchange 2019 highlights
Key themes from SiriusDecisions Tech Exchange 2019 on avoiding disjointed tech stacks and building unified channel management.
Modern marketing adoption in B2B channels
How digital marketing and informed buyers have changed partner marketing from one-size-fits-all to personalized multi-tactic approaches.
November
Channel marketing acronyms explained
A guide to channel marketing acronyms including PRM, TCMA, CMM, LMS, and ECM with definitions and context.
Heather Tenuto joins Unifyr as chief revenue officer
Announcing Heather Tenuto as CRO, bringing 20+ years of B2B, B2C, and SaaS growth experience to Unifyr's channel strategy.
Unifyr receives Frost & Sullivan Innovation Excellence Award
Reflections on receiving the Frost Radar Award for Innovation Excellence and the journey to building Unifyr.
October
Unifyr welcomes creative services agency Elastic Digital to the Unifyr Zone
Elastic Digital joins the Unifyr Zone, bringing digital-marketing expertise and technology solutions that expand partner capabilities and drive joint customer success.
Fragmented channel tech stacks and their costs
How disjointed channel technology systems create engagement, data, and learning challenges for partners.
Partner onboarding lessons from SiriusDecisions Summit
Reflections from SiriusDecisions Summit Europe on the importance of 30/60/90 day partner onboarding and engagement.
How campaign management can save time and resources
Pressing "go" is a critical part of the campaign process, but campaign automation makes it smooth sailing in channel marketing.
OnSerro joins the Unifyr Zone
Announcing Unifyr's strategic alliance with OnSerro to deliver community engagement features for partner communication and collaboration.
September
Unifyr wins 2019 Frost Radar award for innovation excellence
Unifyr won the 2019 Frost Radar Award for Innovation Excellence in global marketing automation.
Skydiving lessons applied to channel management
How focusing on the entire sales cycle rather than just beginning and end improves Enterprise Channel Management outcomes.
TrainOurTroops premieres Unifyr at Channel Partners Evolution to ignite veterans' careers
TrainOurTroops, and the 5,000+ U.S. military veterans and dependents it serves, have been given immediate access to Unifyr at no cost.
August
Simplifying the ChanTech stack
Takeaways from Channel Week on simplifying channel management ROI through data-driven approaches and meeting partners where they are.
Sales Excellence: eLearning for channel sales
An interview with Sales Excellence about their channel sales training programs and partnership with Unifyr.
Unifyr welcomes Sales Excellence to the Unifyr Zone
Sales Excellence joins the Unifyr Zone, offering channel sales training, best practices, and community support for partner programs.
AchieveUnite on channel acceleration and partner lifetime value
An interview with AchieveUnite's Theresa Caragol about the Unifyr Strategic Alliance partnership and research on partner lifetime value.
July
Rethinking to-through-for channel marketing
Budget allocation for to-, through-, and for-partner marketing, and the case for running campaigns on partners' behalf.
Make channel technology decisions before summer vacation
Why the slower summer season is a good time to evaluate and implement new channel technology.
Building a partner program like a sports team
An analogy comparing partner program development to building a basketball team, covering partner types, incentives, and performance tracking.
GDPR's one-year mark: Wild west no more
Email marketing isn't the Wild Wild West anymore. Tips on contact list management and inbox preferences a year after GDPR.
June
Unifyr and 360insights announce partnership and platform integration
Unifyr and global channel incentives leader 360insights announce a strategic partnership integrating 360insights' Channel Success Platform with Unifyr.
SOC 2 Type II data security
Unifyr's third consecutive year of SOC 2 Type II compliance with no exceptions, covering the five trust services principles.
Using jargon and acronyms effectively
Guidelines for when and how to use industry jargon and acronyms in channel presentations and content.
Switching channel technology platforms
The challenges of migrating between channel platforms and why integrated solutions reduce the need for disruptive technology changes.
What partner portal behavior reveals
Insights from partner portal activity including training completion, program participation, and deal success indicators.
The Channel Company joins Unifyr Zone strategic alliance program
The Channel Company joins the Unifyr Zone strategic alliance program for IT channel marketing services.
Unifyr Strategic Alliance expands in EMEA
bChannels, Blueprint CPQ, and LeadFabric join Unifyr's strategic alliance program for EMEA-based channel services.
Unifyr Zone strategic alliance program
Unifyr Zone connects customers with Agency, Technology, and Service Partners to strengthen and expand their channel programs.
May
Women's leadership in the channel
Progress on women in channel leadership, including mentoring programs and the Women's Leadership Council at Channel Focus.
Practical tips to overcome procrastination
Techniques for staying on task including time blocking, the Pomodoro technique, and rewarding yourself after completing work.
Sage's digital transformation at SiriusDecisions
Kerstin Demko from Sage discusses leading partners through digital transformation with intentional enablement at SiriusDecisions Summit 2019.
UX best practices for the channel
User experience best practices for partner portals including ease of use, mobile optimization, and clear navigation.
Unifyr launches strategic partner program
Unifyr Zone is a marketplace connecting Unifyr customers to its growing ecosystem of trusted agencies, applications, and service providers.
Cisco and Citrix win SiriusDecisions channel program awards
Cisco and Citrix win SiriusDecisions Channel Marketing Program of the Year awards for digital transformation initiatives.
People, process, and platform for channel success
How focusing on people, process, and platform drives high-performance channel programs.
Customer experience and the channel: on being a customer experience advocate
Product managers are customer experience experts and champions for providing an excellent experience throughout the customer lifecycle.
Meet Rico the explosives detection canine at Channel Partners Expo
Interview with Rico, the explosives detection canine, about TrainOurTroops and supporting veterans.
April
Managing a stable channel tech stack
Why disconnected point solutions fail and the case for a single-platform approach to channel technology.
Social media branding for B2B
Why B2B companies need social media presence on LinkedIn, Facebook, and X for brand recognition and sales opportunities.
Enterprise channel management visibility
How enterprise channel management provides visibility, alignment, and integration through a single platform.
Channel workforce shifts and institutional knowledge
40% of channel business owners plan to retire in five years, and 75% of the channel will be millennials by 2024.
Introducing Unifyr
Unifyr is an all-in-one channel management platform with partner enablement, robust reporting, and collaboration in one portal.
Unifyr powers TrainOurTroops with Unifyr
Unifyr gives 5,000+ veterans free Unifyr access to support workforce development and career opportunities.
How to measure channel program health with assessments
How channel assessments evaluate planning, recruiting, enablement, demand generation, transaction tracking, and program management.
SEO in 2019: four paths to success
SEO tips for 2019 including search intent, link building alternatives, on-page optimization, and mobile-first indexing.
March
Email deliverability for marketers
What email deliverability is, why it matters, and how to improve it through compliance, sender reputation, and avoiding spam triggers.
WeChat for channel marketing in China
Why and how to approach WeChat, China's largest social media platform, with best practices for engagement, compliance, and APAC marketing.
B2B companies doing social media right
Examples of five B2B companies with effective social media presences, including Cisco, SiriusDecisions, and Atlassian.