Blog
(page 6)
2019
October
Channel Onboarding, Engagement, & Services: Lessons from Oxford and London
To create a solid foundation for channel success, the best and most successful suppliers know that their channel partners require an array of services.
How Campaign Management Can Save Time & Resources
Pressing “go” is a critical part of the campaign process, but campaign automation makes it smooth sailing. Learn more about using this in channel marketing.
OnSerro Joins the Zift Zone to Enable Channel Community Communication, Collaboration & Engagement
OnSerro joins the Zift Zone, offering advanced service orchestration that enhances partner operations, streamlines workflows, and boosts channel efficiency.
September
Zift Solutions Wins 2019 Frost Radar Award for Innovation Excellence in Global Marketing Automation
Zift won the 2019 Frost Radar Award for Innovation Excellence in global marketing automation, showcasing leadership in the CMM market.
Enterprise Channel Management and Learning to Skydive
Learning to skydive and navigating the channel space have more in common than you'd think. See how Enterprise Channel Management can make the payoff last.
TrainOurTroops Premieres ZiftONE at Channel Partners™ Evolution to Ignite Veterans’ Careers
TrainOurTroops, and the 5,000+ U.S. military veterans and dependents it serves, have been given immediate access to ZiftONE at no cost.
August
Get Schooled on a Simpler Approach to Channel Management
Channel Week and the school week are both back in session. Learn about takeaways from our Channel Week presentation with Laz Gonzalez and Kerstin Demko.
What's Your Flavor? Sales Excellence: eLearning for Channel Sales Success
Sales Excellence knows channel sales, and they've been training companies for sales success for 18 years. Learn more about their philosophy inside.
Zift Solutions Welcomes Sales Excellence® to the Zift Zone
Welcome Sales Excellence to the Zift Zone—offering channel sales training, best practices, and community support to drive your partner program forward.
AchieveUnite, Channel Acceleration & the Lifetime Value of Partners
Discover how AchieveUnite accelerated partner engagement with targeted incentive campaigns and strategic enablement, delivering measurable growth and ROI.
July
Rethinking To-Through-For-Channel Marketing
How much should you invest in to-, through-, and for-partner marketing? Find out why we recommend reexamining your channel strategy.
Vacation Time? Straighten Out Your ChanTech First
Vacation time offers a chance to recharge and reflect. Discover tips for balancing rest, maintaining productivity, and planning a seamless return to work.
Welcome To The 2019 Channel Partner Draft
Channel partners and basketball players are a lot alike: It helps to build out a talented team of players. How can you nurture partners into star players?
GDPR’s One-Year Mark: Wild Wild West No More
Email marketing isn't the Wild Wild West anymore. Get tips on contact list management and what people want out of their inboxes a year after GDPR.
June
Zift Solutions and 360insights Announce Partnership and Platform Integration
Zift Solutions and global channel incentives leader 360insights announce a strategic partnership, which includes the integration of 360insights’ with ZiftONE.
SOC 2 Type II Success: Keeping Data Security Close to Home
Learn how Zift achieved top-tier availability, security and privacy controls to attain SOC 2 Type II maturity in a SaaS environment.
Acronym Mayhem: The Fine Line Between Expertise and Jargonese
Acronym mayhem in channel marketing can confuse partners. Learn to decode common terms and streamline communications for clearer, more effective collaboration.
Necessary Risks? Skydiving for Channel Technology
Channel skydiving isn’t necessary. Learn measured approaches to upgrade your partner program without drastic moves, focusing on incremental improvements and stability.
What Your Partners’ Portal Behavior Reveals
Move over, James Bond. Read into partner actions inside your portal and take away powerful insights to unlock the meanings behind common behaviors.
The Channel Company Joins Zift Solutions’ Strategic Alliance Program
Zift Solutions and The Channel Company join forces to offer enhanced resources, events, and expertise that drive channel growth and partner success.
Zift Solutions’ Strategic Alliance Program Expands In EMEA
Zift Solutions is expanding its new strategic alliance program into EMEA with the addition of bChannels, Blueprint CPQ, and Lead Fabric to the Zift Zone.
Zoned In: Zift’s Strategic Alliance Program is Blooming
Helping our customers drive channel success is our number one goal, and establishing a partner program of our own will help our customers grow and prosper.
May
Picking Up Speed: Women’s Leadership in the Channel
Picking up speed in channel marketing means agile methods and real-time analytics. Discover strategies to accelerate partner engagement and drive growth.
Kick Procrastination to the Curb: Practical Tips to Stay on Task
Try though we might, procrastination happens even to the best of us. Tackle it head-on and get back to work with our practical tips!
SiriusDecisions Highlights: Leading the Changing Channel
“Transformation is about cultivating belief.” Sage's Kerstin Demko talks digital transformation and supporting partners at SiriusDecisions Summit.
UX Best Practices for the Channel
UX design prioritizes how users interact with websites when building out both individual pages and websites. Get channel-friendly best practices inside.
Zift Solutions Launches Strategic Partner Program
Zift Solutions is proud to partner with select agencies, technology vendors, and service providers who believe in our vision of end-to-end Enterprise Channel Management.
Views from the Summit: The Best of Channel Marketing
Channel Program of the Year winners shared digital transformation insights you can apply to elevate your own channel strategy and drive program success.
People, Process, and Platform = High-Performance Wins
Hit a home run with your channel program by focusing on people, process, and platform. Learn how optimizing each area drives high performance and success.
Customer Experience & the Channel: On Being a Customer Experience Advocate
Product managers are customer experience experts and champions for providing an excellent experience throughout the customer lifecycle.
Channel Partners Expo Superstar: Meet Juan Johnny Rico!
We met Rico, a chatty explosives detective canine, at Channel Partners Expo. Listen to his take on how TrainOurTroops and ZiftONE help vets find new skills.
April
Keep It Simple: Managing a Stable ChanTech Stack
A channel tech stack can be unwieldy and disconnected if you’re not careful. How can a ChanTech stack fail? And what can you do to keep it stable?
Make Yourself Heard: The Importance of Social Media Branding
Social media branding elevates channel presence. Discover strategies for creative content, consistent visuals, and targeted campaigns to strengthen your brand.
Rule Your Channel Kingdom with ECM
Welcome to the Channel Kingdom, where integrated technology, best practices, and partner ecosystems unite to deliver exceptional channel management success.
Passing the Torch: The Changing Channel Workforce
The channel is changing -- but is that such a surprise? Get a glimpse at what the next 5 years will have in store for channel vets and millennials.
Welcome to the Future. Welcome to ZiftONE.
Welcome to ZiftONE, the all-in-one channel management platform. Discover features that simplify partner enablement, robust reporting, and collaboration in one portal.
Zift Solutions Powers TrainOurTroops with ZiftONE Platform
Zift Solutions powers TrainOurTroops by giving 5,000+ veterans free ZiftONE access. Discover how this partnership supports workforce development and veteran success.
Measure the Health of Your Channel with Assessments
Is it time for a channel check-up? See what considerations are weighed in channel assessments and whether it's time for a full scan of your program.
SEO in 2019: 4 Paths to Success
SEO in 2019 has evolved beyond keywords. Learn modern tactics—UX optimization, local search, and voice query strategies—to stay ahead in a competitive market.
March
Email Deliverability: How to Land in Contacts’ Inboxes
How can you improve email deliverability rates? Find out more about deliverability and what you can do to send emails that arrive in contacts' inboxes.
WeChat: The Social Media Giant You Should Be Paying Attention To
Learn why and how to approach WeChat, China’s largest social media platform. Discover best practices for engagement, compliance, and channel marketing in APAC.
5 B2B Companies Doing Social Media Right
B2B social media channels don't have to be serious and dry. Learn from these 5 B2B companies how to keep social media human-focused.
Misalignment Mayhem: Defeat Your Channel Challenges
Misalignment between channel sales and channel marketing got you down? Read on to discover how to knock your channel challenges out.
Big Insights from B2BMX
Gain big insights from B2BMX sessions covering channel marketing, tech trends, and best practices. Discover perspectives to elevate your partner programs.
February
The Art of Social Listening
Social listening gives channel marketers real-time insights into partner and customer sentiment. Discover how to monitor conversations and inform your strategy.
Inside Zift: Margaret Clair & Channel Engagement
Read on to learn how Margaret Clair and Channel Engagement contribute to Zift’s vision -- and channel partner and supplier success.
Think Again: Using Predictive Analytics and ABM to Your Advantage
How can you implement Account-Based Marketing and make smarter, more predictive decisions in your channel program? Bring your program into the future today!
The ChanTech Challenge: Build Vs. Buy
When deciding whether to build or buy your channel technology stack, evaluate factors like cost, time to market, and long-term scalability to make an informed choice.
Easy Listening: Can't-Miss Tracks from Essential Channel Visions
Rock out with channel stars from Zift's interactive eBook, Essential Channel Visions. It'll be like discovering new songs you love!