Blog
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2021
May
Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment
Achieving sales and marketing alignment is crucial for the success of your channel. Follow our tips to set your entire team up for success.
How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel
A repeatable channel partner enablement framework guides consistent onboarding and training. Learn how to build scalable processes that drive partner success.
Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders
To help you create a better channel enablement strategy, we spoke with channel business leaders about their experiences effectively enabling partners.
April
Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales
Discover five channel partner enablement strategies, from data-driven training to personalized support, that boost engagement and maximize program success.
The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict
Learn five tactics to prevent channel conflict: clear communication, defined roles, proactive escalation, regular check ins, and aligned goals strengthening partnerships.
Automated Partner Onboarding: How to Make Time for the Conversations That Matter
Automated partner onboarding streamlines ramp up with self guided training and checklists. Reduce time to first sale and boost partner satisfaction.
March
How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners
Gain loyal partners with a structured onboarding program featuring clear training paths, interactive workshops, and personalized support for long term success.
What Partners Want from Your Channel Partner Onboarding Program
Channel partner onboarding is a two-way street. Learn what your partners will expect from a successful channel partner onboarding program.
Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success
Ready to move past recruitment? Learn 9 partner onboarding best practices to earn partner mindshare and keep them coming back for more.
Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know
Partners know the typical questions they’ll encounter - and the right answers. But what if you turned the meeting around and asked what they want from you?
When Recruiting Partners, Seek Business Model Alignment
There has never been a “one-size-fits-all” definition for “channel partner.” Identify the ideal partner business model to best align with your own.
January
Pursuing Prospective Partners in a Pandemic
Recruiting partners during a pandemic requires virtual engagement and flexible programs. Learn tactics for clear communication and effective remote onboarding.
Why Your Channel Marketing Collateral Isn’t Working For Your Partners
Is your channel marketing collateral promoting each partner’s unique differentiators? Here’s how to shift strategy and become their favorite vendor.
Your Partners Thrive on Reusable Engagement Models
Your service provider partners may find themselves constantly reinventing wheels and missing opportunities. But there's a better way.
2020
December
Proving Your Channel's Value in 2021 - Your Questions Answered
Proving your channel’s value in 2021 can be challenging. Get your top questions answered with expert strategies for demonstrating ROI and measuring impact.
What Happens When You Focus on the Last Word in “Channel Account Manager”
It’s easy to get your channel partners to exile your channel account managers (CAM) and not deal with them. But it doesn't have to be that way.
May
Full Sales Funnel Management: Dancing Backward -- And in Heels
Full sales funnel management covers awareness to advocacy. Learn how to map buyer journeys, optimize each stage, and streamline operations for peak performance.
Tracking the Winds of Change in Growth Marketing
Tracking the winds of change in growth marketing helps you adapt strategies as market dynamics shift. Discover how to stay ahead in channel marketing evolution.
Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
Channel Chatter features insights from Zift’s CTO on product innovations, strategic vision, and technical best practices that shape today’s channel ecosystem.
April
Zift Makes Waves: Hang-10 & Get Barreled in the Channel
Zift makes waves in Forrester’s TCMA Wave Report by ranking highest in strategy. Hang 10 with our platform innovation and partner success insights today.
Zift Solutions Named a Leader in Through Channel Marketing Automation
Zift Solutions has been recognized as a leader in through-channel marketing automation, delivering robust features and outstanding strategy to drive partner success.
Healthy Pipeline, Healthy You
A healthy pipeline fuels channel success. Learn five best practices: regular reviews, joint forecasting, incentive alignment, training, and feedback loops.
How to Amp Up Partner Engagement Now
Channel leaders need to amp up Through-Partner Marketing efforts. These tactics will help you drive partner marketing and your partner engagement plan.
Back to Boot Camp for the Channel
Before COVID, the dominant channel partner tactic was events. Now suppliers have to assist their channel partners to learn and hone new digital tactics.
March
CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU
The CCPA has rolled out this year. How is it different from GDPR? What companies does it effect? Get the scoop from our data protection expert.
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
Ensuring GDPR compliance is crucial for suppliers and partners alike. Learn how Zift’s platform safeguards data and preserves compliance across all operations.
The 3 Cs of To-Partner Communications Amid COVID-19
Discover the Three Cs of channel success—clear communication, collaborative planning, and consistent execution—to drive partner growth and program excellence.
No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders
The coronavirus is shaking up the world. With events on hold and opportunities at risk, here's what B2B channel leaders need to do to stay prepared.
The Cost of Inaction: Big Insights from B2BMX 2020
We walked away from B2BMX with a lot of insights from channel marketing experts. One common message? Keep your channel program moving.
February
Navigating the XChange: Surviving Events Season
It's that time of year again. Find out what we're excited to see in spring conferences and where you'll find Zifters in the next few weeks.
Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting
A weak channel strategy can keep you up at night worrying about lead gen. Discover proven ideas to refine your approach and calm those concerns effectively.
The 7 Keys to a Successful Channel Partner Program
Simple changes can lead to great results. We've listed 7 keys to a successful channel partner program gleaned from our work with channel programs.
Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter
Marc Sachdev highlights the metrics that matter most in channel programs, from engagement rates to pipeline health, to ensure partners drive measurable impact.
January
Step into the Future of Enterprise Channel Management
We're starting a channel technology revolution -- with ZiftONE, channel partners and suppliers can step into the future of channel success.
2020 Channel Resolutions -- And Revolutions
2020 is here. What are your channel marketing resolutions? Find out why you should strive to clear the slate and start fresh with your channel program.
Key Insights into the 2020 B2B Channel Landscape
B2B channel marketing is constantly changing. Take a look at some of the takeaways from the past year to find out where the future of the channel is headed.
Toll Takers & the Channel: Are You Seeing the Full CX Picture?
Are your 2020 channel plans based around only one segment? Learn how to make sound decisions with all available data by searching out the full picture.
2019
December
Up Your Partner Enablement Game with EQ Nurturing
Nurturing channel partners’ emotional intelligence can boost collaboration and performance. Discover best practices for EQ-driven enablement and results.
Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto
Zift's new CRO Heather Tenuto shares her channel journey, what 2020 holds for the channel, and why channel chiefs and CFOs should be BFFs.
The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019
The Island of Misfit ChanTech highlights the challenge of disjointed systems. Learn how to integrate tools into cohesive stacks for seamless channel operations.
The Rise of Modern Marketing in B2B Channels
Modern marketing’s rise is driven by digital innovation and data-driven tactics. Discover how new technologies reshape channel marketing and partner engagement.
November
ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?
In the channel space, acronyms are abundant. And here at Zift, we're going all in on channel marketing acronyms with ECM and our GOAT, ZiftONE.
Heather Tenuto Joins Zift Solutions as Chief Revenue Officer
Zift Solutions welcomes Heather Tenuto as CRO. Learn how her 20+ years driving B2B, B2C and SaaS growth will shape our channel strategy.
Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence
Covering all our bases paid off. Find out why Zift's commitment to channel marketing software excellence netted the Frost Radar Award.
October
Zift Welcomes Creative Services Agency Elastic Digital to the Zift Zone
Elastic Digital joins the Zift Zone, bringing digital-marketing expertise and technology solutions that expand partner capabilities and drive joint customer success.
It's Alive! Is Frank Ruining Your Channel Program?
Is your ChanTech Frankenstein making channel management more difficult than it has to be? Find out common ways he manifests to mess with your program.