Blog

8 Fundamentals of Through-Channel Marketing Automation

Through-channel marketing automation (TCMA) empowers vendors to deploy campaigns at scale via partners. Learn how to streamline processes and measure ROI.

Product Update: To-Partner Emails and Pop-Ups

Our latest product update brings new features to partner emails and pop-ups. Discover how it can help you streamline your marketing.

Product Update: Co-Brandable Video

Product Update: Favorite and Filter Your Analytics Dashboards

New analytics dashboard updates let you favorite and filter key metrics for quick insights. Learn how to customize your views and streamline reporting.

Zift Solutions to Sponsor Alliance of Channel Women

Zift joined the Alliance of Channel Women event to champion diversity and inclusion. Discover key insights from sessions on empowering women in the channel.

6 Best Practices for Through-Partner Communications

To help you get the most from your through-partner communications efforts, we interviewed leading industry experts to get started.

Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports

Zift Solutions earns top rankings in G2’s Spring 2022 reports for Partner Management and Through-Channel Marketing, reflecting outstanding user satisfaction and ROI.

Which Came First? The Question or The Answer?

Which came first: strategy or tactics? Explore how aligning channel strategy before tactics ensures partner programs deliver sustainable growth and measurable ROI.

9 Best Practices for To-Partner Communications

Effective to-partner communications require clear goals, tailored messaging, and consistent cadence. Discover best practices that drive partner engagement.

Zift Solutions Celebrates its Sixteenth Anniversary

As of March 2022, Zift Solutions is excited to celebrate its sixteenth anniversary with this special interview featuring Lionel Farr, CTO.

Zift Solutions: Resources to Support Ukraine

Zift stands with Ukraine. Explore resources and ways to support humanitarian efforts, from partnerships to advocacy initiatives in the channel community.

The Top 2022 Channel Events and Conferences

Discover must-attend channel events for 2022 in Part 2, featuring conferences, workshops, and virtual gatherings that deliver networking opportunities.

The Secrets to Boosting Channel Partner Enablement

Boost partner enablement with structured playbooks, interactive modules, and dashboards that deliver clarity, accountability, and measurable outcomes.

How to Build the Most Productive Channel Partner Relationships

Building successful, productive channel partner alliances primarily comes down to balancing independence with relationship-nurturing.

7 Reasons Your Channel Partner Program Needs QBRs in 2022

QBRs remain relevant in 2022 as essential, multidimensional tools that channel partner programs can use to indicate partner performance.

Partner Experience with Glenn Robertson, Purechannels

Learn more about what partner experience is, how your channel program can benefit from implementing it, and much more with Glenn Robertson.

How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration

Optimize quarterly business reviews by setting clear agendas, aligning metrics with partner goals, and using data-driven insights to drive ongoing improvement.

Save Your Money, Spend More Time with Channel Partners

Save money and spend more time with channel partners by automating workflows and centralizing resources. Learn how efficient processes fuel partner success.

Create a New Relationship Avenue with Virtual Events

Utilize Zift Solutions' Virtual Events Campaigns capability to bring a fully-integrated experience to your webinar hosting abilities.

Zift Solutions’ Virtual Event Campaigns Integrate the Webinar Experience

Introducing Zift Solutions' virtual event campaigns! Discover how they integrate the webinar experience to streamline your marketing.

6 Channel Partner Program Predictions for 2022

Explore partner program predictions for 2025. Discover AI enablement, hyperpersonalization, and orchestration trends shaping modern channel strategies.

How to Build Your 2022 Forecast: Go Ask Your Customers!

Prepare your 2022 forecast by asking partners key questions about goals and market conditions. Learn how collaborative planning ensures channel success.

Speaking of Value-Add: What Differentiates Your Product

Speaking of value add, learn how to position your solutions to partners by highlighting benefits, ROI, and strategic advantages that drive adoption and loyalty.

Zift Solutions Expands Global Offering to Include a New European Data Center

Zift Solutions expands its European footprint with a new Stockholm data center. Learn how this upgrade enhances platform performance and data sovereignty.

The Questions to Ask for Channel Partner Success in 2022

Channel partner success hinges on clear communication and tools. Get your questions answered on driving partner excellence with proven best practices.

The Importance of Success Planning in the Channel

Keep reading to see how success planning in the channel can drive revenue, better clarify data, and keep partners on the same page.

Driving Success Through Improved Business Planning

As we approach 2022, it’s important to consider overall company goals and how your partners fit in them through business planning.

Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success

Zift Solutions, a leading provider of PRM software, has announced a revolutionary addition to its ZiftONE platform: Success Plans.

7 Ways the Best Channel Programs are Budgeting for 2022

Prepare for 2022 by taking a look at how the best channel programs are getting their budget ready, with input from 11 channel experts.

Perfecting Your Partner Strategy through Effective Co-Selling

Partner strategy and co-selling unlock joint revenue. Learn how to align sales and marketing, implement channel ABM tactics, and drive predictive growth.

The Key to Your Channel Marketing Strategy? Preparation

Develop a robust channel marketing strategy by aligning partner incentives, leveraging data insights, and designing targeted campaigns that drive shared success.

The Data-Driven Channel Chief: Choose Your Tools

As a channel chief, data is your greatest asset. Discover which metrics to track and how to use insights to drive success across your partner ecosystem.

Six Channel ROI Dashboard Tips from the Experts

Estimating ROI is vital for channel businesses, their, units and their activities. Learn how to do so through these dashboard tips.

Check Us Out: The ZiftONE Platform Video

ZiftONE is the all-in-one channel management platform that fits all your channel needs into an engaging, frictionless user experience.

Different Types of PRMs

Our article clarifies the different types of PRMs that are on the market, including which product capabilities you should consider.

Do the Math: Understanding Your Channel Partner Pipeline

Properly managed partner pipelines are driven by simple mathematics; understand this calculation to increase channel partner enablement.

The Leading Indicators of Channel ROI from Engaged Partners

Learn more about highly engaged partners and the three leading indicators of channel ROI: new leads, opportunities, and pipeline value.

7 Steps to Build a Channel Partner Management Reporting Framework

Apply our recommendations from industry leaders on building out your channel partner reporting management framework in actionable steps.

10 Channel Partner Reporting Best Practices for B2B Companies

Channel partner reporting delivers insights into performance, pipeline, and engagement. Discover how to implement dashboards to support strategic decisions.

5 Partner Program Metrics That Monitor Pipeline

Which partner program metrics matter most? Discover the KPIs—such as engagement, pipeline velocity, and ROI—that provide insights to optimize your channel.

How to Identify Vertical Markets in Channel Partner Data

Channel partner data drives smarter decisions. Learn how to collect, analyze, and share partner performance metrics to optimize operations and drive growth.

How to Create a Channel Partner Engagement Plan in 30/60/90 Days

A robust channel partner engagement plan drives collaboration. Explore five elements—from personalized outreach to joint activities—that foster mutual growth.

Increase Program Stickiness with Partner Engagement Best Practices

Keeping partners engaged is vital to building a solid channel revenue engine and a primary goal for all firms involved in the channel.

How to Improve Your Channel Partner Engagement Strategy

Develop a partner engagement strategy with targeted communications, incentive programs and performance reviews to foster collaboration and drive revenue growth.

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

We've seen the metrics that matter when it comes to partner engagement; now, take that knowledge further by improving your channel partner engagement.

10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company

B2B sales and marketing alignment is crucial for channel success. Learn strategies to unify teams, share insights, and accelerate pipeline growth effectively.

Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders

Channel experts identified 10 actionable DOs and DON’Ts that can help channel sales and marketing practitioners achieve their key goals.

How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Check out this article for the seven key steps that channel leaders recommend for building a successful channel partner marketing program.

11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

We interviewed channel experts to identify 11 best practices for kickstarting or improving partner marketing, from content planning to performance measurement.

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Follow these five marketing and sales alignment strategies to unify teams, streamline processes, and improve business outcomes across the channel ecosystem.