Blog
(page 3)
2023
April
Partner experience improvements that drive engagement
Partner experience tips including portal content cleanup, home page updates, communication review, SLA management, and ongoing oversight.
Seven best practices for managing global partner programs
Expert panel on managing global partner programs including local contacts, regional customization, cultural differences, and regulations.
Unifyr featured in G2 spring 2023 reports
Unifyr was named a leader in G2’s Spring 2023 reports for Partner Management and Through-Channel Marketing, reflecting outstanding platform performance.
March
Stages of partnership development
Seven stages of partnership development from determining ideal partner type through ongoing engagement and quarterly assessment.
What to look for in PRM software
Key questions for evaluating PRM platforms including onboarding, CRM integration, marketing automation, and ease of use.
International Women's Day: Career advice from Unifyr leaders
Unifyr women leaders share career advice for young women in tech on finding your place, advancing, and building skills.
February
Channel enablement best practices: 6 expert strategies for partner programs
Six channel enablement best practices from industry experts covering partner feedback loops, tiered enablement investment, staffing, and measuring program ROI.
Recruiting channel sales partners
Ten strategies for recruiting channel sales partners including ideal partner profiles, finding partners, and engagement assessment.
January
What is a channel account manager?
Channel account managers coordinate partner relationships and drive sales. Their key responsibilities and how they add value to channel programs.
Channel management best practices: 6 expert strategies for partner programs
Seven channel experts share best practices for partner program management: executive commitment, partner experience, relationship depth, and vertical specialization.
Unifyr receives $70 million in funding
Investcorp Technology Partners has led an investment round for Unifyr, resulting in a total deal value of over $70 million.
Non-transactional partners in ecosystems
Overview of non-transactional partners including influencer and retention channels, and their role in pre-sale and post-sale activities.
2022
December
Creating high-quality channel marketing programs
Eight steps for building a channel marketing program including strategy, communications mapping, asset development, and partner feedback.
Channel partner program predictions for 2023
Six predictions for 2023 from channel experts, covering ecosystem models, distributor roles, seller recruitment, and partner training.
Unifyr featured in G2 winter 2023 reports
Unifyr was named a leader in G2’s Winter 2023 reports for Partner Management and Through-Channel Marketing, reflecting outstanding platform performance.
Unifyr named a top channel marketing solutions provider in 2022
Unifyr receives MarTech Outlook's Top Channel Marketing Solutions Provider award for 2022.
Automatic portal translations in Unifyr
Unifyr's automatic translation feature for serving international partners in their preferred language.
November
Building a partnership ecosystem framework
Six expert best practices for ecosystem frameworks: infrastructure, executive buy-in, compensation, customer focus, simplicity, and communication.
Why should your partner program use a PRM platform?
Why partner programs should adopt a PRM platform, with benefits like improved onboarding, real-time analytics, and seamless partner communications.
Heather Tenuto named to Top 50 Women Leaders in SaaS 2022
Unifyr CRO Heather Tenuto recognized on The Software Report's Top 50 Women Leaders in SaaS 2022 list.
PRM pricing and cost factors
PRM pricing factors including user tiers, support levels, feature sets, and build-versus-buy comparisons.
Employee spotlight: Laura Crawford
Laura Crawford, Senior Director of HR at Unifyr, on how her leadership drives culture, innovation, and partner success.
What is a partner ecosystem?
How interconnected relationships, shared resources, and collaborative strategies create a network for channel growth.
October
Best practices for launching a partner portal
Eight best practices for portal launches including communication plans, launch webinars, user guides, office hours, and 30/60/90-day onboarding.
Unifyr announces partnership with bChannels
Unifyr's continued partnership with bChannels expands its ecosystem with marketing expertise and program optimization.
Ecosystem features in Unifyr
Unifyr features for ecosystems including Partner Finder, Multi-Partner Deal Registration, and Provider Locator.
Unifyr introduces Unifyr for ecosystems
Unifyr for Ecosystems is a new package to power channel partner program ecosystems with Partner Finder, Multi-Partner Deal Registration, and Provider Locator.
Unifyr advanced partner CRM integration
Partners can sync their Salesforce data to Unifyr's Deal and Lead Registration automatically, reducing manual entry.
Unifyr advanced partner CRM integration
Unifyr announces a premium feature allowing partners to enter deals and leads through Salesforce without logging into the Unifyr portal.
Unifyr earns 2022 Tech Cares Award
Unifyr was recognized by TrustRadius with the 2022 Tech Cares Award for corporate social responsibility initiatives.
September
Channel marketing strategies: to-partner, through-partner, and for-partner
Three channel marketing strategies — to-partner, through-partner, and for-partner — with guidance on timing, investment balance, and real-world examples.
Unifyr named industry leader in G2 fall 2022 reports
Unifyr was named leader in G2’s Fall 2022 Through-Channel Marketing and Partner Management reports, showcasing our platform’s exceptional performance.
Partner engagement metrics that matter
Five partner engagement metrics covering driven revenue, active pursuits, resource usage, customer experience, and partner experience.
Unifyr Provider Locator feature
Provider Locator helps partners search for approved agencies and service providers in their area from within Unifyr.
Unifyr provider locator connects partners with resources
Unifyr Provider Locator connects channel partners to approved agencies, technology partners, and service providers in their region.
Heather Tenuto speaking at MSP Summit Women's Leadership Summit
CRO Heather Tenuto speaking on financial literacy and P&L statements at the MSP Summit Women's Leadership Summit.
Demar Amacker named to 2022 Channel Futures DE&I 101 list
Unifyr's Senior Director of Business Operations Demar Amacker recognized for diversity, equity, and inclusion efforts in the channel.
August
Unifyr receives $16.5 million growth funding
Unifyr secured growth funding in 2022 to accelerate innovation, expand global footprint, and enhance the Unifyr platform.
Why P&L literacy matters for channel leaders
CRO Heather Tenuto on financial literacy for channel professionals, including understanding P&L statements and ROI metrics.
Unifyr for Dynamics 365 video demo
A video demo of Unifyr for Dynamics 365 featuring seamless integration, automated workflows, and real-time analytics.
What is partner relationship management (PRM)?
Partner relationship management (PRM) software helps businesses organize and scale their channel partner programs. How PRM platforms work and what to look for.
Unifyr marks six years of SOC 2 compliance
Unifyr completes its sixth consecutive SOC 2 Type II audit without exceptions, covering access control, monitoring, and disaster recovery.
July
Six best practices for PRM software platforms
Expert panel on PRM best practices including internal buy-in, UX optimization, onboarding integration, dedicated ownership, and partner outcomes.
Six reasons your channel partner program needs a PRM platform
Why channel programs need a PRM platform to centralize training, streamline collaboration, and measure performance across the partner ecosystem.
Activating inactive channel partners
How to identify which inactive partners are worth re-engaging and strategies for reactivating them around service opportunities.
June
5 partner onboarding best practices to set partners up for success
Five partner onboarding examples from real channel programs including quick-start guides, fixed-length onboarding, and business training.
Using Unifyr service points
How to use Unifyr Service Points for marketing campaigns, partner outreach, and training services.
To-partner communications best practices
Best practices for to-partner communications including Unifyr features for emails, pop-ups, and portal posts.
Unifyr launches integration between Unifyr and Microsoft Dynamics 365
Unifyr announces a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs.
Introducing portal posts
Unifyr Portal Posts feature for adding blog posts, news, product articles, and announcements to partner portals.