Blog
(page 3)
2023
February
Channel enablement best practices for partner programs
Six channel enablement best practices from industry experts covering partner feedback, tiered investment, staffing, and PRM analytics.
Recruiting channel sales partners
Ten strategies for recruiting channel sales partners including ideal partner profiles, finding partners, and engagement assessment.
January
What is a channel account manager?
Channel account managers coordinate partner relationships and drive sales. Their key responsibilities and how they add value to channel programs.
Channel management best practices
Six channel management best practices from industry experts covering executive commitment, partner experience, relationships, and vertical expertise.
Zift Solutions receives $70 million in funding
Investcorp Technology Partners has led an investment round for Zift Solutions, resulting in a total deal value of over $70 million.
Non-transactional partners in ecosystems
Overview of non-transactional partners including influencer and retention channels, and their role in pre-sale and post-sale activities.
2022
December
Creating high-quality channel marketing programs
Eight steps for building a channel marketing program including strategy, communications mapping, asset development, and partner feedback.
Channel partner program predictions for 2023
Six predictions for 2023 from channel experts, covering ecosystem models, distributor roles, seller recruitment, and partner training.
Zift Solutions featured in G2 winter 2023 reports
Zift was named a leader in G2’s Winter 2023 reports for Partner Management and Through-Channel Marketing, reflecting outstanding platform performance.
Zift named a top channel marketing solutions provider in 2022
Zift Solutions receives MarTech Outlook's Top Channel Marketing Solutions Provider award for 2022.
Automatic portal translations in ZiftONE
ZiftONE's automatic translation feature for serving international partners in their preferred language.
November
Building a partnership ecosystem framework
Six expert best practices for ecosystem frameworks: infrastructure, executive buy-in, compensation, customer focus, simplicity, and communication.
Why should your partner program use a PRM platform?
Why partner programs should adopt a PRM platform, with benefits like improved onboarding, real-time analytics, and seamless partner communications.
Heather Tenuto named to Top 50 Women Leaders in SaaS 2022
Zift CRO Heather Tenuto recognized on The Software Report's Top 50 Women Leaders in SaaS 2022 list.
PRM pricing and cost factors
PRM pricing factors including user tiers, support levels, feature sets, and build-versus-buy comparisons.
Employee spotlight: Laura Crawford
Laura Crawford, Senior Director of HR at Zift, on how her leadership drives culture, innovation, and partner success.
What is a partner ecosystem?
How interconnected relationships, shared resources, and collaborative strategies create a network for channel growth.
October
Best practices for launching a partner portal
Eight best practices for portal launches including communication plans, launch webinars, user guides, office hours, and 30/60/90-day onboarding.
Zift Solutions announces partnership with bChannels
Zift's continued partnership with bChannels expands its ecosystem with marketing expertise and program optimization.
Ecosystem features in ZiftONE
ZiftONE features for ecosystems including Partner Finder, Multi-Partner Deal Registration, and Provider Locator.
Zift Solutions introduces ZiftONE for ecosystems
ZiftONE for Ecosystems is a new package to power channel partner program ecosystems with Partner Finder, Multi-Partner Deal Registration, and Provider Locator.
ZiftONE advanced partner CRM integration
Partners can sync their Salesforce data to ZiftONE's Deal and Lead Registration automatically, reducing manual entry.
ZiftONE advanced partner CRM integration
Zift Solutions announces a premium feature allowing partners to enter deals and leads through Salesforce without logging into the ZiftONE portal.
Zift Solutions earns 2022 Tech Cares Award
Zift Solutions was recognized by TrustRadius with the 2022 Tech Cares Award for corporate social responsibility initiatives.
September
To-partner, through-partner, and for-partner marketing
A breakdown of the three channel marketing delivery options with guidance on timing, examples, and investment balance.
Zift Solutions named industry leader in G2 fall 2022 reports
Zift Solutions was named leader in G2’s Fall 2022 Through-Channel Marketing and Partner Management reports, showcasing our platform’s exceptional performance.
Partner engagement metrics that matter
Five partner engagement metrics covering driven revenue, active pursuits, resource usage, customer experience, and partner experience.
ZiftONE Provider Locator feature
Provider Locator helps partners search for approved agencies and service providers in their area from within ZiftONE.
ZiftONE provider locator connects partners with resources
ZiftONE Provider Locator connects channel partners to approved agencies, technology partners, and service providers in their region.
Heather Tenuto speaking at MSP Summit Women's Leadership Summit
CRO Heather Tenuto speaking on financial literacy and P&L statements at the MSP Summit Women's Leadership Summit.
Demar Amacker named to 2022 Channel Futures DE&I 101 list
Zift Solutions' Senior Director of Business Operations Demar Amacker recognized for diversity, equity, and inclusion efforts in the channel.
August
Zift Solutions receives $16.5 million growth funding
Zift Solutions secured growth funding in 2022 to accelerate innovation, expand global footprint, and enhance the ZiftONE platform.
Why P&L literacy matters for channel leaders
CRO Heather Tenuto on financial literacy for channel professionals, including understanding P&L statements and ROI metrics.
ZiftONE for Dynamics 365 video demo
A video demo of ZiftONE for Dynamics 365 featuring seamless integration, automated workflows, and real-time analytics.
What is partner relationship management (PRM)?
Partner relationship management (PRM) software helps businesses organize and scale their channel partner programs. How PRM platforms work and what to look for.
Zift marks six years of SOC 2 compliance
Zift completes its sixth consecutive SOC 2 Type II audit without exceptions, covering access control, monitoring, and disaster recovery.
July
Six best practices for PRM software platforms
Expert panel on PRM best practices including internal buy-in, UX optimization, onboarding integration, dedicated ownership, and partner outcomes.
Six reasons your channel partner program needs a PRM platform
Why channel programs need a PRM platform to centralize training, streamline collaboration, and measure performance across the partner ecosystem.
Activating inactive channel partners
How to identify which inactive partners are worth re-engaging and strategies for reactivating them around service opportunities.
June
5 partner onboarding best practices to set partners up for success
Five partner onboarding examples from real channel programs including quick-start guides, fixed-length onboarding, and business training.
Using ZiftONE service points
How to use ZiftONE Service Points for marketing campaigns, partner outreach, and training services.
To-partner communications best practices
Best practices for to-partner communications including ZiftONE features for emails, pop-ups, and portal posts.
Zift Solutions launches integration between ZiftONE and Microsoft Dynamics 365
Zift Solutions announces a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs.
Introducing portal posts
ZiftONE Portal Posts feature for adding blog posts, news, product articles, and announcements to partner portals.
Build partner engagement plans that work
Eight elements for a successful partner engagement plan covering relationships, communication, buy-in, enablement, and measurement.
Zift wins People's Choice Stevie Award in 2022
Zift's Virtual Event Campaigns feature wins a People's Choice Stevie Award in the Relationship Management Solution category.
May
Channel partner onboarding templates
Eight elements of a partner onboarding template including contact information, sales resources, training matrix, and strategic roadmap.
Two questions before pursuing the C-suite
Advice on assessing readiness for executive roles, including whether the job fits your skills and how to handle feedback.
ZiftONE expands digital communication features
ZiftONE adds co-brandable videos, improved through-partner social media, and enhanced to-partner communications.