Blog
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2023
January
What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?
Channel Account Managers (CAMs) coordinate partner relationships, driving sales. Learn their key responsibilities and how they add value to channel programs.
6 Channel Management Best Practices Necessary for Success
Master channel management with clear processes, strong relationships, and the right tools. Discover best practices in governance, enablement, and performance tracking.
Zift Solutions Receives $70 Million in Funding to Expand Market Leadership
Investcorp Technology Partners has led an investment round for Zift Solutions, resulting in a total deal value of over $70 million.
The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners
Non-transactional partners deliver strategic value beyond sales. Discover how to engage these relationships and cultivate lasting channel collaboration.
2022
December
How Do Partner Programs Create High-Quality Channel Marketing Programs?
Setting up a channel marketing strategy is one of the most important steps a vendor can take to ensure the success of its partner program.
6 Channel Partner Program Predictions for 2023
Explore our partner program predictions for 2023, featuring emerging trends, technology adoption, and strategic shifts that will shape the channel landscape.
Zift Solutions Featured in G2 Winter 2023 Reports
Zift was named a leader in G2’s Winter 2023 reports for Partner Management and Through-Channel Marketing, reflecting outstanding platform performance.
Zift Solutions Named a Top Channel Marketing Solutions Provider in 2022
Zift ranks as a top channel marketing provider, offering robust tools and data-driven insights that empower partners to achieve measurable business outcomes.
Translate Your Portal Into Your Partners’ Languages – Automatically
Automatic translations in ZiftONE deliver multilingual portal experiences. Configure language settings so partners access content in their preferred locale.
November
How Do You Build a Successful Partnership Ecosystem Framework?
Partnership ecosystems offer competitive advantage. Discover how to build a framework that aligns incentives, processes, and tools for channel growth.
Why Should Your Partner Program Use a PRM Platform?
Learn why partner programs should adopt a PRM platform, with benefits like improved onboarding, real-time analytics, and seamless partner communications.
CRO Heather Tenuto Named to the Top 50 Women Leaders in SaaS of 2022 List
Zift’s Heather Tenuto is named to the Top 50 Women Leaders in SaaS 2022, celebrating her leadership, vision, and impact on channel strategy and customer growth.
How Much Does a PRM Cost?
Curious about PRM pricing? Discover the cost factors—user tiers, support levels, and feature sets—that influence PRM investment, and compare build-versus-buy scenarios.
Employee Spotlight: Laura Crawford
Meet Laura Crawford, Senior Director of HR at Zift, in our Employee Spotlight. Learn how her leadership drives culture, innovation, and partner success.
What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?
What is a partner ecosystem? Learn how interconnected relationships, shared resources, and collaborative strategies create a robust network for channel growth.
October
Best Practices for Launching Your Partner Portal
Launching a partner portal? Follow best practices for intuitive UX, clear navigation, engaging content, and seamless integrations to ensure high adoption rates.
Zift Solutions Announces Partnership with bChannels to Further Drive Channel Success
Zift’s partnership with bChannels expands our ecosystem. Learn how this collaboration enhances partner resources, event support, and joint growth opportunities.
The Power of the Ecosystem in Your Channel Partner Program
With ZiftONE, and through our latest features like Provider Locator, we directly connect members of the channel ecosystem to one other.
Zift Solutions Introduces ZiftONE for Ecosystems to Power the Next Generation of Channel Programs
ZiftONE for Ecosystems is a brand new package to power channel partner program ecosystems, brought to you by the experts at Zift Solutions.
ZiftONE Advanced Partner CRM Integration: Simplify Getting Deal and Lead Data from Your Large Partners
Simplify access to deal data and streamline partner workflows with ZiftONE integration. Learn how automated data syncing accelerates channel operations.
ZiftONE's Advanced Partner CRM Integration Provides Simplicity for Partners
Advanced partner CRM integration reduces data entry and improves accuracy by syncing accounts, contacts, and opportunities. Learn how to streamline workflows.
Zift Solutions Earns a 2022 Tech Cares Award From TrustRadius
Zift Solutions was honored with the 2022 Tech Cares Award for outstanding corporate social responsibility, supporting charities and community initiatives.
September
Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies
Discover effective channel marketing strategies that drive partner engagement and pipeline. Learn how to blend tactics, personalization, and analytics.
Zift Solutions Named Industry Leader in G2 Fall 2022 Reports
Zift Solutions was named leader in G2’s Fall 2022 Through-Channel Marketing and Partner Management reports, showcasing our platform’s exceptional performance.
The 5 Partner Engagement Metrics That (Really) Matter
Discover the five partner engagement metrics that matter most. Learn how to measure activity, adoption, and pipeline impact to optimize your partner program.
ZiftONE Provider Locator: Connect Your Channel Partners with the Right Resources
The ZiftONE Provider Locator lets you connect partners with the right resources. Learn how this feature enhances visibility and simplifies service delivery.
ZiftONE Provider Locator Connects Partners with the Right Resources
The ZiftONE Provider Locator simplifies partner discovery by connecting leads and service providers instantly. Ensure customers find you when it matters most.
Zift Solutions’ Heather Tenuto a Featured Speaker at MSP Summit Women's Leadership Summit
Zift CRO Heather Tenuto will speak at the Women’s Leadership Summit. Join her session for insights on visionary leadership, resilience, and channel strategy.
Zift Solutions’ Demar Amacker Named To 2022 Channel Futures DE&I 101 List
Zift’s Demar Amacker was named to Channel Futures’ DE&I 101 list for 2022, recognizing his contributions to diversity, equity, and inclusion in the channel.
August
Zift Solutions Receives $16.5 Million Growth Funding to Expand Market Leadership
Zift Solutions secured growth funding in 2022 to accelerate innovation, expand global footprint, and enhance the ZiftONE platform with AI and advanced analytics.
Why Reading a P&L Matters to Channel Leaders
Zift's CRO Heather Tenuto walks you through the importance of reading a P&L statement, and why it matters specifically to channel leaders.
ZiftONE + Dynamics 365: Streamline Your Marketing Efforts
Watch our ZiftONE for Dynamics 365 video demo featuring seamless integration, automated workflows, and real-time analytics that boost channel efficiency.
What is Partner Relationship Management (PRM) Software?
Partner relationship management (PRM) centralizes partner data, processes, and communications. Discover how PRM platforms improve collaboration and performance.
Zift Solutions Marks Six Years of SOC 2 Compliance
Zift Solutions marks six years of SOC 2 Type II compliance, demonstrating its unwavering commitment to security, availability, and strict data-management standards.
July
6 Best Practices for Using a PRM Software Platform in Your Channel Partner Program
If you've invested in a partner relationship management (PRM) software platform, you'll need to brush up on best practices for optimal use.
6 Reasons Your Channel Partner Program Needs a PRM Platform
Your channel program needs a PRM platform to centralize training, streamline collaboration, and measure performance effectively across your partner ecosystem.
What Can Be Done to Activate Inactive Channel Partners?
If most of our success comes from 20% of partners, how do we engage the other 80%? We'll dive into reactivating inactive channel partners.
June
Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success
Consider these five real-life examples of how you can start incorporating successful partner onboarding into your channel strategy.
Seeking a Simpler Channel Program? Use Service Points
Do you want to grow your channel program without growing your headcount? By utilizing features like ZiftONE’s Service Points, you can.
Successful To-Partner Communications Are Easier Than You Think
Effective to-partner communications require clear goals, tailored messaging, and consistent cadence. Discover best practices for driving partner engagement.
Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365
Zift Solutions today announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs.
Introducing Portal Posts
Elevate your marketing with Portal Posts. Learn how this feature simplifies content distribution and boosts partner adoption across your channel ecosystem.
8 Key Elements of a Successful Partner Engagement Plan
In order to create and execute a successful partner engagement plan, you’ll need to execute on the key elements listed in this article.
Zift Solutions Wins People's Choice Stevie® Award in 2022 American Business Awards®
Zift Solutions and its ZiftONE platform have been listed as a winner by The American Business Awards for favorite new products in 2022.
May
Become Easy to Love with a Channel Partner Onboarding Template
Use a channel partner onboarding template to streamline ramp-up. Learn which elements to include—training modules, checklists, and milestones—for success.
Eyeing the C-Suite? Two Questions to Ask Yourself
Eyeing a spot as an executive-level manager within your company? You'll want to check out this expert advice to assess if you're ready.
ZiftONE Expands Digital Communication
ZiftONE expands its digital communication toolkit with enhanced email templates, pop ups, and survey features to drive timely partner outreach and feedback.
Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards
Zift Solutions won at the 2022 Globee® Awards in the SaaS Solution for Marketing category, celebrating its innovative channel management software excellence.
Product Update: Social Media Administration
Explore ZiftONE’s social media administration update, featuring stream imports, content scheduling, and direct access to supplier materials within Hootsuite.
Gwyn Edwards from Zift Solutions Named on CRN's 2022 Women of the Channel List
CRN’s 2022 Women of the Channel list celebrates outstanding female leaders driving channel innovation. Learn who was honored and what it takes to stand out.