Blog
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2014
May
6 Steps to Getting Started With Social Media
Is your business on social media? Even though social has been around for years, a lot of businesses find it overwhelming, intimidating, and confusing to get started.
SiriusDecisions Channel Program of the Year
After evaluating more than 100 programs around the world, SiriusDecisions announced the Channel Program of the Year. Congratulations to our customer...
The Balancing Act: Making Global Marketing Work
Navigate the balancing act of global marketing with seamless localization, consistent branding, and scalable workflows to ensure your channel message resonates worldwide.
April
How to Create a Fantastic Email Newsletter in 5 Easy Steps
The problem is, if your newsletter is not extraordinary, no one is going to read it. On average, subscribers receive 416 commercial emails each month!
Stop Trying to Boil the Ocean!
A former colleague of mine used to always say, “It’s impossible to boil the ocean!” Basically, what he meant is that you need FOCUS.
Marketo Matters: Choosing the Right Partner
As a longstanding Marketo partner and certified member of the LaunchPoint program, Zift Solutions shared best practices at the recent Marketing Nation Summit.
March
How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix
Transforming prospects into results can feel increasingly difficult. Discover how the right tactical mix in your channel strategy can drive measurable outcomes.
Stop the Marketing Madness!
“March Madness” may work wonders for basketball fans, but the same can’t be said for marketing. It’s time to put an end to multi-tactic marketing madness.
Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)
This blog post is the fourth and final part in our series which aims to help suppliers transform lead distribution and empower channel partner success.
February
Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)
Discover best practices for lead nurturing as part of your partner marketing mix to ensure partners have the tools they need to convert leads.
How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)
Optimize automated lead distribution to channel partners for timely handoffs, transparent processes, and improved conversion rates in your partner ecosystem.
Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)
Rethink lead distribution to unlock real channel revenue. Learn territory alignment, automated assignments, and follow up tracking for success.
When You Are The Leader...
Seeing a competitor’s website mirror your own can be flattering yet alarming. Learn why imitation in channel marketing prompts big strategic decisions.
January
How Suppliers Can Maximize Channel Success With Managed Services [Infographic]
Suppliers can boost channel success by offering managed services through partners. Learn how service models, support frameworks, and collaboration drive growth.
Navigating the Shift to SaaS and Cloud-Based Services
Channel Marketer Report recently asked me to share my thoughts on how channel marketing will shift or evolve in 2014. As I formulated my response
2013
November
How to Secure Your Channel Partners' Buy-In (Part 3 of 4)
Learn how to secure channel partner buy‑in with goal alignment, joint planning, incentives, and clear communication to build trust and accelerate success.
Zift Solutions CEO to Share Entrepreneur War Stories as Part of 2013 Internet Summit
Zift Solutions’ CEO will share entrepreneur war stories at the 2013 Internet Summit, offering candid lessons on resilience, innovation, and startup success.
October
3 Key Steps to Building Effective Marketing Campaigns (Part 2 of 4)
As we shared in our previous post, Times have Changed: The Evolution of the Sales Environment, there have been dramatic shifts in today’s sales landscape.
Times Have Changed: The Sales Environment Evolution (Part 1 of 4)
Times have changed for B2B sales. In Part 1, see how digital self service, data analytics, and omnichannel engagement reshape how partners find and close deals.
September
Social Media – The Root of Modern Marketing [Infographic]
Think social media doesn’t apply to channel marketing? Wondering how to justify spending time and energy on developing a social media strategy?
6 Critical Areas to Ensure Partner Marketing Success
Think you're doing a great job providing channel partners with the marketing assets and tools they require to create effective co-branded campaigns?
June
JumpStart Your Marketing!
Jumpstart your marketing with Zift’s expert tips on content planning, campaign automation, and partner collaboration to drive faster measurable channel results.
4 Reasons to Leverage Your Supplier’s Brand
Discover four ways leveraging supplier brands can boost credibility and drive partner alignment in your channel marketing strategy.
3 Ways to Optimize Partner Sales
As so many of today’s businesses rely on channel partners to drive product sales, the value of strong partnerships is more critical than ever.
May
SiriusDecisions Day 1: Change, Collaborate and Relationships
Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event includes more than 1,500 B2B marketing and sales professionals from around the world.
Zift Solutions Named "Cool Vendor" By Gartner
Zift Solutions was named a Gartner “Cool Vendor” in Technology Go-to-Market for delivering innovative channel management solutions.
Treating Channel Partners Like Partners
Treat channel partners as collaborators. Learn shared KPI models, trust-building practices, and collaboration frameworks that foster loyalty and mutual growth.
And the Winner in Marketing is…
Earlier today Gartner and 1to1 gave out their CRM excellence awards. For integrated marketing performance the two winners were Eaton and Autodesk.
April
Channel Focus Conference: Day Two
Day Two at Channel Focus North America delivered deep dives on partner enablement, emerging technologies, and case studies to elevate your channel strategy.
Channel Focus Conference: Day One
Day One at Channel Focus North America Latin America featured top speakers sharing insights on market trends and channel growth during its sixteenth year.
Meet our new VP of Marketing!
Welcome David Buffaloe as Zift’s new VP of Marketing and learn about his leadership vision from the Zift Solutions executive team page.
2012
November
Have You Changed Your Attitude Toward Content Creation & SEO Yet?
Many businesses still underestimate content’s power. Learn why shifting your mindset on content creation and SEO is crucial for growth.
3 Effective Ways To Increase Leads & Conversion Rates
Discover three ways to increase leads and conversions. Explore targeted campaigns, optimized landing pages, and strategic follow‑up to drive measurable growth.
Create a Rising Brand that Lifts Your VAR’s Boat
Learn to build a rising brand that lifts your VARs’ success. Explore messaging strategies, co branding, and joint promotions that drive momentum and loyalty.
Marketing Automation Opens New Distribution Doors
Marketing automation opens new distribution doors by enabling partners to scale campaigns, leverage data insights, and optimize channel reach efficiently.
Marketing Certification: A Best Practice in Channel Marketing
Explore why certification is a best practice. Learn to design certification programs, validate partner skills, and drive adoption boosting performance.
July
Empowerment Is Key To The Channel Partner Relationship
The goal of any channel partner relationship is for both partners to make money and grow sales. That's why we enter into these partnerships in the first place.
2012 Best Practices In Channel Marketing
Channel marketing in 2012 is rapidly evolving. Discover best practices for navigating complexity, leveraging new technologies, and staying ahead of competitors.