Blog
(page 12)
2014
June
Email marketing in a noisy world
Email marketing lessons from World Cup campaigns including finding focus, creativity, and personalized messaging.
Email list segmentation for channel marketing
Email list segmentation dramatically improves open rates, click-through rates, and revenue compared to unsegmented broadcasts.
3 reasons B2B companies should use PPC to grow sales
Three reasons B2B companies benefit from PPC advertising, including immediate visibility, targeted lead generation, and audience education.
May
Getting started with social media
Six steps to social media marketing including platform selection, planning, automation, posting frequency, and measuring success.
HP wins SiriusDecisions Channel Program of the Year
HP wins SiriusDecisions Channel Program of the Year for system-to-system integration and direct lead delivery into partner CRM systems.
Making global marketing work
Insights from a Marketo panel discussion on delivering relevant messages to local markets while maintaining a unified global voice.
April
How to create a fantastic email newsletter in 5 easy steps
The problem is, if your newsletter is not extraordinary, no one is going to read it. On average, subscribers receive 416 commercial emails each month!
Focus on target audiences instead of boiling the ocean
Five steps for identifying and dominating your target audience instead of trying to market to everyone.
Choosing the right Marketo partner
Best practices for evaluating Marketo LaunchPoint partners for channel lead distribution and Through Partner Marketing Automation.
March
Selecting the right tactical mix for marketing results
With 7 to 25 touches needed to convert leads and buyers across five or more channels, multi-channel marketing tactics are essential.
Goals, strategy, and tactics in channel marketing
Why channel marketing must start with goals and strategy before selecting tactics, not the other way around.
Do you have a clear line of sight into partner lead activity? (part 4 of 4)
This blog post is the fourth and final part in our series which aims to help suppliers transform lead distribution and empower channel partner success.
February
Lead nurturing for channel partner success
Best practices for lead nurturing including providing partners with lead history, activity details, and digital body language.
Introducing and optimizing automated lead distribution
Best practices for automated lead distribution including routing rules, KPIs, and integration with partner CRM systems.
Rethinking lead distribution, part 1
Why manual lead distribution fails and how rules-based automation delivers leads where partners work.
When a competitor copies your website
Seeing a competitor's website mirror your own can be flattering yet alarming. A reflection on imitation and leadership in channel marketing.
January
Managed services for channel success
Infographic showing how managed services increase partner adoption, leads, and email performance compared to self-service.
SaaS transition challenges for channel partners
Channel partner challenges and opportunities in selling SaaS and cloud services, and how suppliers can support the transition.
2013
November
Securing channel partner buy-in
Strategies for gaining channel partner engagement including simplifying campaigns, driving adoption, and personalizing marketing programs.
Zift Solutions CEO to share entrepreneur war stories at 2013 Internet Summit
Zift Solutions' CEO will share entrepreneur war stories at the 2013 Internet Summit, offering candid lessons on resilience, innovation, and startup success.
October
Building effective marketing campaigns (part 2 of 4)
Three steps to building effective channel marketing campaigns covering multi-tactic strategy, demand nurturing, and partner collaboration.
Sales environment shifts: digital-first buyers
How buyer behavior has shifted to self-directed research, requiring new marketing tactics and content strategies.
September
Social media for channel marketing
Infographic on social media statistics and how extending social reach through channel partners broadens audience engagement.
Partner marketing success factors from SiriusDecisions
Six critical areas for partner marketing success from SiriusDecisions covering communication, tactic selection, timelines, and measurement.
June
Marketo JumpStart Tour sponsorship
Zift Solutions as Diamond sponsor of the 2013 Marketo JumpStart Tour for email marketing, lead management, and social marketing.
Leverage supplier brands for partner marketing ROI
A case study showing how one channel partner leveraged their supplier's brand through marketing automation, syndicated content, and email campaigns.
Optimize partner sales through alignment and tracking
Three steps to optimize partner sales, strengthen relationships, and capture more channel revenue through alignment and tracking.
May
SiriusDecisions Summit 2013 day 1 highlights
Day one highlights from SiriusDecisions Summit 2013 including General McChrystal's keynote on change, collaboration, and relationships.
Zift Solutions named a cool vendor by Gartner
Zift Solutions was named a Gartner Cool Vendor in Technology Go-to-Market for delivering innovative channel management solutions.
Treating channel partners like partners
Sharing marketing automation best practices with channel partners for co-branded campaigns and closed-loop reporting.
Eaton and Autodesk win CRM excellence awards
Gartner and 1to1 recognized Eaton and Autodesk for integrated marketing performance, combining tactics like print, email, social media, and gamification.
April
Channel Focus Conference day two
Day two highlights from Channel Focus North America covering partner marketing enablement and five steps for improving through-channel marketing.
Channel Focus Conference day one
Day one highlights from Channel Focus North America including five golden rules of partner marketing from a workshop session.
Meet our new VP of marketing
Introducing David Buffaloe as Zift's VP of Marketing and his plans for partner marketing communications.
2012
November
Content creation and SEO for B2B marketers
Why B2B marketers should invest in content creation and how quality content affects SEO and traffic.
Increase leads and conversions with targeted content
Three approaches to increase leads and conversions through granular landing pages, segmented campaigns, and content creation.
Building a brand that lifts your VARs
How to build a brand that lifts your VARs' success through messaging strategies, co-branding, and joint promotions.
Marketing automation opens new distribution doors
Guest post on how marketing automation enables smaller, high-touch distribution partners in the analog circuit market.
Marketing certification as a channel best practice
How marketing certification helps channel partners implement marketing programs effectively and increases vendor mindshare.