Blog
(page 11)
2015
July
Marketing campaigns for existing customers
Why campaigns targeting existing customers often outperform net-new lead generation and how to leverage cross-sell opportunities.
VerticalX Podcast: Best practice channel marketing
Join channel experts Sterling Bailey & Marilyn Cox as they discuss top trends and challenges in financial services, manufacturing, life sciences and education verticals.
Channel success blueprint - distributors (part 3)
Tools for supporting distributors and their sub-reseller networks, including content syndication and lead distribution.
June
Evangelizing modern marketing for partners
How to help channel partners adopt modern marketing tactics like social media, SEO, and PPC advertising.
Channel success blueprint - resellers (part 2)
Tools and resources for supporting resale partners including content syndication, marketing automation, and lead distribution.
Getting the most from channel technology
Why technology alone isn't enough for channel marketing success and how strategy, campaign coordination, and services complete the picture.
High performance channel marketing: support multi-tactic campaigns
Why channel campaigns need diverse tactics to reach self-directed buyers, with research showing 15+ tactics as the standard for best-in-class organizations.
5 ways to improve your sales process with predictive intelligence
Five ways predictive intelligence helps sales including alignment, lead nurturing, faster prospecting, validated prospects, and upsell opportunities.
Channel success blueprint - segmenting partners (part 1)
How to segment partners into referral, resale, and distributor categories and provide the right tools for each type.
Channel success blueprint: partner segmentation
How to segment partners into referral, resale, and distributor categories and provide the right tools for each type.
High performance channel marketing: classify partners by potential
How to segment partners into tiers based on capabilities, resources, and commitment to allocate support and increase success rates.
Handing over the keys
Introducing the eBook 'Unlocking the 6 Secrets of High Performance Channel Marketing' with real-world examples.
May
Interview with Red Hat's Kimason Brown
Red Hat's Kimason Brown on how channel relationships have evolved and the rise of hybrid partners.
SiriusDecisions Summit 2015 highlights
Highlights from SiriusDecisions Summit 2015 in Nashville including the Channel Program Model and pureIntegration case study.
Making the connection
Video on how connections drive partner engagement through marketing tactics, technology integration, analytics, and community.
Sales automation for channel partners
Five automated features that help channel partner sales teams streamline workflows, increase efficiency, and close more deals.
April
Focusing on the future of the channel
Takeaways from Channel Focus North America on partner engagement, through-partner marketing, and best practices for supporting partner success.
Zift at Marketo's 2015 Marketing Nation Summit
Zift at Marketo's Marketing Nation Summit discussing lead routing, visibility, and analytics for channel partners.
Partner-centric channel marketing
Why channel marketing requires a partner-first mindset, from email content and website traffic to co-branded materials and partner feedback.
California dreaming: a look inside Channel Visionaries 2015
Zift Solutions took part in Channel Visionaries 2015 in California. Get an insider’s perspective on key sessions, speakers, and takeaways that shaped the event.
Oracle's Modern Marketing Experience event
Observations from Oracle's 2015 Modern Marketing Experience on the pace of marketing technology change and the integration of Eloqua with channel marketing.
March
PureIntegration case study
Case study on how PureIntegration expanded marketing reach by 46% and increased opportunities with Zift's CRM integration.
Social media posting frequency for SMBs
Guidelines for SMB social media posting frequency and cadence, with data on engagement by platform.
Partner engagement plans that drive results
Five tips for partner engagement covering relationships, responsive programs, communication, and getting buy-in from partners and channel managers.
Facebook video growth and B2B marketing implications
Five takeaways for B2B marketers as Facebook video views hit 1 billion per day.
Inside a channel partner's daily workflow
Guest post from pureIntegration's Lisa Vega on how she uses Zift for email campaigns, social media, PPC ads, and lead distribution.
February
Partner portal challenges and alternatives
Partner portals have low usage rates and disappointing ROI; infographic on alternatives like TPMA and embedded access apps.
Content quality in a saturated market
Three tips for making content stand out including attention-grabbing titles, placement in the buying cycle, and timely industry topics.
January
Crawl, walk, run: a proven approach to channel marketing success
I see it happen all the time. A well-intentioned supplier decides this will be the year they deploy channel marketing automation across their organization.
What matters for high-performance channel marketing
Guest post from Laz Gonzalez on demand waterfalls, propensity data, and measurement for high-performance channel marketing.
Channel marketing infrastructure investments for 2015
Channel partners are accelerating investments in marketing automation infrastructure, and suppliers should support them within those systems.
2014
December
Make the season a little brighter
Zift's holiday charity drive inviting readers to help choose which organization receives a donation.
Multi-touch marketing tactics to close deals
A real-world case study showing how multiple marketing tactics and touchpoints across 12 people helped close a single deal.
7 lead nurturing tactics for channel marketers
Seven lead nurturing tactics including buyer journey content, automated distribution, custom campaigns, multi-touch marketing, and lead scoring.
November
Channel sales planning for 2015
Five key channel sales issues for 2015 from SiriusDecisions including sales enablement technology, partner alignment, growth metrics, and cloud.
SiriusDecisions channel marketing priorities for 2015
Five priorities from SiriusDecisions for 2015 including portal experience, supplier alliances, closed-loop reporting, and program delivery.
October
Zift acquires Marketing Advocate
Announcement of Zift's acquisition of Marketing Advocate and its implications for channel marketing automation.
Build a foundation before demand generation
Why demand generation should follow foundational elements like lead qualification, web presence, and nurturing programs.
September
Benefits of repurposing content
How to transform one content asset into multiple formats across different channels, with Oracle's content pillar approach.
Generating and nurturing leads through to close
Guest post from Orasi Software on using PPC advertising and multi-touch campaigns to generate and qualify leads.
Channel visibility through unified reporting
Macabe Associates needed to drive visitors to their website to showcase expertise. Tactics for reinforcing credibility and customer trust online.
August
First steps for increasing channel lead generation
Three starting points for lead generation in the channel covering website presence, content expertise, and social engagement.
Ending leaky pipeline syndrome
79% of marketing leads never convert to sales due to lack of nurturing. Best practices for lead qualification, nurturing, and demand generation.
Content syndication for partner websites
Dynamic content syndication embeds supplier content into partner websites, boosting conversion rates up to 50% with visitor-targeted content.
July
Boost SEO with content syndication
Content syndication is not only an effective tool for vendors and partners, it can provide a powerful boost to your Search Engine Optimization (SEO) efforts.
End-to-end channel automation
Why purpose-built channel solutions are replacing customized enterprise CRM implementations for PRM, marketing automation, and deal registration.
Content syndication for channel visibility
How content syndication provides partners with relevant website content while giving suppliers brand protection and analytics across the channel.
Turning leads into opportunities with Zift
Guest post from ResultsPositive on using Zift for lead management and CRM integration.
Introducing the Zift channel glossary
A reference resource for channel sales and marketing terms with clear definitions.
How Canada's anti-spam legislation (CASL) affects you!
Canada's CASL anti-spam law requires explicit consent for commercial emails. Compliance best practices, consent-management strategies, and record-keeping tips.