Blog
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2015
June
High Performance Channel Marketing Secret #3: Evangelize Modern Marketing
Collaborating with channel leaders across industries and serving hundreds of thousands of partners worldwide has given us unparalleled insights to drive program success.
A Blueprint for Channel Success: Resellers (Part 2)
Designing a channel marketing program should follow a blueprint that carefully considers the characteristics of the partners that will live and work within it.
Get The Most From Technology: Seeing The Bigger Picture
Maximize your channel technology by aligning tools with processes, training users, and leveraging integrations for streamlined operations and insights.
High Performance Channel Marketing Secret #2: Support Multi-Tactic Campaigns
Discover why using diverse tactics is crucial for channel campaigns as buyers self-direct their research and absorb information in different ways.
5 Ways to Take the Guesswork Out of Your Sales Process
Sales used to be something of a guessing game. It was difficult to look at a list of leads and determine which among them might be the best prospects.
A Blueprint for Channel Success: Segmenting Partners (Part 1)
Begin channel success with our blueprint guide. Learn partner alignment, joint planning, and foundational program principles that deliver measurable results.
A Blueprint for Channel Success (1 of 4)
Start your channel program with a solid blueprint. Define partner roles, processes, and metrics to establish stability and lay a foundation for growth.
High Performance Channel Marketing Secret #1: Classify Partners by Potential
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel Marketing. In this Channel Chatter series, we’re providing a sneak peek into the eBook.
Handing Over the Keys
Discover how Zift accelerates channel growth by handing over the keys to best-in-class marketing and enablement tools that empower partner ecosystem success.
May
Channel Visions: Zift Sits Down With Red Hat's Kimason Brown
Gain insights from Red Hat’s Kimason Brown on channel visions. Discover community engagement strategies, open source advocacy, and partner-driven innovation.
The Channel Goes Country at SiriusDecisions Summit 2015
At SiriusDecisions Summit 2015 in Nashville, channel leaders explored market trends in a city known for honky tonks and the Country Music Hall of Fame.
Making the Connection (New Video)
Channel success really comes down to partner engagement and connections. Without it, you’re lost and so are your partners. But engaging partners is no simple task.
How Automation Can Transform Channel Partner Sales
Discover how automation can transform channel partner sales by streamlining workflows, increasing efficiency, and empowering partners to close more deals.
April
Focusing on the Future of the Channel
Zift Solutions sponsored Channel Focus North America in Miami and collaborated with industry leaders to discuss channel evolution and future partner strategies.
Making a Mark at Marketo’s 2015 Marketing Nation Summit™
With big name celebrities like John Legend and Arianna Huffington here at the Moscone Center in San Francisco, you might think it would be hard to stand out.
Channel Marketing: A Measure of Selflessness
Channel marketing is rooted in selflessness. Learn how mutual benefit, trust building, and shared success foster stronger partner relationships and loyalty.
California Dreaming: A Look Inside Channel Visionaries 2015
Zift Solutions took part in Channel Visionaries 2015 in California. Get an insider’s perspective on key sessions, speakers, and takeaways that shaped the event.
An Inside Look at Oracle’s Modern Marketing Experience
Explore Oracle Modern Marketing Experience: sessions, demos, expert panels, and strategies that guide next-gen campaigns, complete with real-world examples.
March
Partner Pride: PureIntegration Inspires
You might think that after working with thousands of channel partners, the details surrounding their stories might get a little blurry for the Zift Solutions team.
How Often Should SMBs Post to Social Media
Discover optimal social media posting frequency for SMBs. Explore data-driven schedules, platform tips, and timing best practices to boost engagement and reach.
5 Key Elements of a Successful Partner Engagement Plan
Looking to increase channel partner engagement? Having worked with many Fortune 500 channel organizations, here are 5 of my key tips for success!
Video Explosion Underway at Facebook: The Juicy Marketing Implications
As much as telling a social story, Facebook trends provide marketers a view into the mobile device population (see hard to reach C-Level executives and decision makers).
A Day in the Life of a Channel Partner
Explore a channel partner's typical workday, from prospecting to account management, to see their operational challenges and identify key growth opportunities.
February
Overcoming the False Promises of Partner Portals [Infographic]
While partner portals seemed to hold great promise for channel marketing and sales, low usage rates and overall ROI are pointing to a very different reality.
If Content is King, Quality is the Ace
Content is king, but quality is the ace that wins hearts. Learn how to create compelling, high-value content that drives partner engagement and brand authority.
January
Crawl, Walk, Run: A Proven Approach to Channel Marketing Success
I see it happen all the time. A well-intentioned supplier decides this will be the year they deploy channel marketing automation across their organization.
What Matters Most for High Performance Channel Marketing
I’m pleased to introduce Service Director of Channel Management Strategies for SiriusDecisions, Laz Gonzalez, as a guest blogger.
One Game-Changing Channel Marketing Trend For 2015
2015 arrived faster than many of us expected! If you haven’t already done so, now is the time for fast reflection on 2014 channel marketing program results.
2014
December
Make the Season a Little Brighter
Bring seasonal cheer to your channel partners. Uncover festive marketing tactics, incentives, and outreach ideas to strengthen relationships and boost loyalty.
How Many Tactics Does it Take to Secure a Deal?
Remember the Tootsie Pop? Discover how many integrated channel marketing tactics it takes to close a deal and keep your partners moving.
7 Secrets of Lead Nurturing Success
Uncover lead nurturing tactics top channel marketers use to move prospects through the funnel and close deals with businesses not yet ready to buy.
November
Planning for 2015? Focus on Partner and Supplier Sales Activity
While some are still wrapping up their quarterly reports for Q3, savvy channel sales leaders are already deep into planning for 2015.
What Tops Your Channel Marketing To-Do List for 2015?
Explore 2015’s top channel marketing tools and tactics. Find standout technologies, campaign strategies, and lessons learned from industry leaders that year.
October
A New Era for Channel Sales and Marketing
Discover how Zift Solutions meets evolving channel partner needs after announcing the Marketing Advocate acquisition and new growth initiatives.
Not So Fast! Build a Foundation Before Leads Hit the Funnel
I haven’t met a sales or marketing person that doesn’t want more leads to ultimately close more deals. Because of this constant demand for more leads.
September
Stretching Content Out: The Benefits of Repurposing
Maximize content value by stretching benefits through repurposing. Learn audit methods, format adaptation, distribution strategies, workflow tips to extend reach and ROI.
Generating & Nurturing Leads Through to Close
Master generating and nurturing leads through channel programs. Learn how to guide prospects to close using targeted communications and partner support.
A Clear View of Success
Macabe Associates needed to drive visitors to their website to showcase expertise. Learn tactics for reinforcing credibility and customer trust online.
August
3 Proven First Steps For Increasing Lead Generation in the Channel
Boost channel lead generation with three proven first steps: create targeted content, optimize partner workflows, and use data insights to drive growth.
Putting an End to the Leaky Pipe Syndrome
Stop leaky pipe syndrome in your channel. Explore lead routing systems, data hygiene practices, and tracking protocols that plug revenue leaks and drive growth.
Powering Partner Perspectives with Content Syndication
Amplify partner perspectives widely with content syndication. Learn to distribute case studies, measure ROI, and strengthen your channel network reach.
July
Boost SEO with Content Syndication
Content syndication is not only an effective tool for vendors and partners, it can provide a powerful boost to your Search Engine Optimization (SEO) efforts.
Embracing the New Era of End-to-End Channel Automation
Explore how leading tech vendors leverage enterprise technologies to run their own businesses and set new channel automation standards.
Content Syndication: A 360-Degree View of the Channel
See why engaging website content is vital as buyers spend 70 percent of their research time online, and how to avoid disqualifying poor sites.
Turning Leads Into Opportunities With Zift
Transform leads into opportunities with effective nurturing. Learn lead scoring, personalized outreach, CRM automation, and pipeline tracking to boost velocity.
Introducing the Most Amazing...Glossary
While not glamorous, the new Zift Solutions Glossary is invaluable. Explore hundreds of definitions that clarify channel marketing terminology and concepts.
How Canada’s Anti Spam Legislation (CASL) Affects You!
Canada’s CASL anti-spam law requires explicit consent for commercial emails. Discover compliance best practices, consent-management strategies, and record-keeping tips.
June
Email Marketing: Kick Through the Noise
Cut through inbox clutter with email campaigns. Learn segmentation tactics, copywriting tips, and testing methods to boost open rates and conversions.
One Size Does NOT Fit All: The Vital Importance of Email List Segmentation
One size does not fit all in email marketing. Learn why list segmentation is vital to delivering relevant messages, enhancing engagement and boosting ROI.
3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]
Discover three reasons B2B companies use PPC to grow sales. Learn how targeted ads, budget control, and measurable ROI make PPC a valuable channel tactic.