Blog
(page 10)
2016
April
Seeing Stars at Channel Focus North America 2016
See highlights from Channel Focus North America 2016, where channel superstars and thought leaders shared strategies for capturing market share.
Earth Day: Reduce, Reuse & Recycle Your Marketing Content
Earth Day reminds us to adopt sustainability in business. Learn green practices for channel programs—like digital resources, recycling, and optimized workflows.
How to Measure Return On Channel Investment (ROCI)
Most channel professionals can calculate Return on Channel Investment (ROCI) at a high level, such as their annual channel revenue. However...
Channel Visions: Zift Talks Channel Transformation with SiriusDecisions’ Maria Chien
Some channel leaders shine particularly bright. There is an undeniable spark as they discuss channel sales and marketing trends, best practices and transformation.
March
When and How Should You Contact Your Sales Leads?
Converting prospects into sales leads requires a contact strategy. Learn tips for capturing, qualifying, and nurturing leads to accelerate channel sales.
Establishing Authority and Building Value in a Digital World
Build authority and drive value in a digital world by delivering relevant solutions, engaging buyers online with tailored content and fostering trust.
Zift Solutions Launches Campaign Marketplace
Zift Solutions introduces the Campaign Marketplace, offering self-service & full-service marketing campaigns to help partners optimize MDF and boost channel performance.
The Inside Scoop from Channel Breakthrough Live!
Watch highlights from Channel Breakthrough Live with insights from Google, HPE, MatchCraft & Zift. Learn to capture channel marketing benefits and drive partner success.
Channel Marketing Success Cornerstone #4: CMA Platform Operating Model (part 4 of 4)
Establish a CMA platform operating model before launch to balance tactical tasks, streamline management, and optimize ROI in channel marketing automation.
The Next Wave of Channel Partner Performance and Management
Effective channel partner performance management relies on clear KPIs and insights. Learn how to regularly measure, report, and improve partner contributions.
The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?
Understanding the differences between CMM, PRM, and CRM is crucial. Learn each platform’s role in channel management and how they integrate for success.
February
4 Ways to Align your Sales and Marketing Teams
You are not alone. The relationship between these two teams can easily become strained when they must depend on one another to meet their goals.
Channel Marketing Success Cornerstone #3: Content Development & Execution
Keep partners engaged with a solid content plan for your CMA program. Satisfy content demands to boost adoption, cut negativity and drive platform success.
Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan
We’ll provide a glimpse into the eBook, which details a direct path for capturing and capitalizing on the promised benefits of Channel Marketing Automation.
How Often Should You Update or Rebuild Your Website?
Update your website to showcase current partner offerings, ensure mobile responsiveness, and improve user experience to drive higher engagement and conversion.
The 4 Cornerstones of Channel Marketing Automation Success (Part 1 of 4)
Learn four key channel marketing automation cornerstones that deliver time savings, enhanced visibility, stronger partner experiences and revenue growth.
What Are Your Website Analytics Telling You?
In today’s digital world, there is data surrounding almost everything you do as a marketer. Analytics allow marketers the opportunity to fuel the sales process.
Building Momentum Into 2016 and Beyond
Build channel momentum into 2016 and beyond with planning tips, trend insights, goal setting, and partner outreach tactics designed to sustain long term growth.
January
Making the Old New Again: Barcode Factory Drives Sales and Keeps Messaging Fresh with Zift
The Barcode Factory is a Premier Zebra Partner that manufactures stock and custom labels for thermal printers, thermal ribbons and labeling applications.
Gorilla in the Marketplace
Reacting to being called a beast, see how Zift turns challenges into strengths and leads as the gorilla in the channel marketplace.
Stepping into the Social Media Arena with Confidence
Boost confidence in your social media strategy with expert guidelines on content planning, audience targeting, and performance tracking to amplify your brand.
2015
December
Email Marketing: 7 Tips to Help You Avoid the Dreaded Spam Filter
Your email marketing campaign can’t be successful if it never reaches your audience. Learn more about spam filters and how to avoid them here.
How We're Extending the Season of Sharing & Caring
Learn about three worthy charities chosen by Channel Chatter readers, partners and clients, and join us in giving thanks this season.
Adapt or Die: How Retargeting Is Helping to Evolve Channel Marketing
Retargeting isn’t just for B2C brands. Learn how B2B marketers leverage retargeting to accelerate pipeline growth and boost win rates across partner channels.
4 Common Email Marketing Mistakes SMBs Make (And How to Fix Them!)
Avoid four common email marketing mistakes, from oversegmentation and weak CTAs to poor timing and deliverability, to boost engagement and conversion rates.
November
How to Prove the Value of Social Media Marketing
Social media drives brand awareness, lead generation, and partner collaboration. Learn integrate channels, craft engaging content, and measure social ROI effectively.
Turning Channel Dreams Into Reality
It's a great event that brings together the most forward-thinking thought leaders and cloud channel executives from leading vendors, distributors and solutions.
On-Demand Webinar: 5 Key Ingredients For A Positive & Profitable Partner Experience
How to overcome familiar partner engagement challenges and the vital importance of using the right technology to develop and sustain the partner experience.
Marketing Iteration Intelligence: If At First You Don’t Succeed
Learn how to iterate marketing campaigns: gather feedback, adjust tactics, redistribute and improve performance to boost conversion rates.
3 Simple Steps for Solving the Partner Content Conundrum
When channel partners clamor for content, Content Syndication can seem like a quick and easy fix. By embedding your own content right into partner websites.
October
The Power of Many
Channel organizations often have small marketing teams. Faction’s experts explain how to multiply impact and maximize resources for consistent outreach.
Content Marketing: 5 Quick Tips For Producing Great Content
To remain competitive, you need to be heard above your competitors. The continuous noise of emails, banner ads, telemarketing calls and paid search is deafening. But great content—whether in the form of an article, a whitepaper or an email—stands above the buzzing to interest, engage and convert leads into customers.
Channel Visions: Empowering Channel Partners as Thought Leaders and Leveraging Distributors with Laurel Burton, VP of Marketing for Faction
Hear Laurel Burton explain how Faction empowers channel partners as thought leaders and leverages distributors to stand out in the competitive cloud market.
Marketing Win-Wins Take Careful Planning and Expert Advice
Discover marketing tactics for brand and partner success. Learn co-marketing strategies, shared resources, and aligned goals that drive mutual growth.
Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 3 of 3)
Catch Heather K. Margolis share insights on content marketing, social media impact & the power of first impressions to help channel partners build audiences & engagement.
September
Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 2 of 3)
In Part 2, Heather Margolis shares content marketing tips, social media tactics and audience-building strategies to help channel partners succeed.
Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 1 of 3)
Highlights from our recent interview with Heather K. Margolis, CEO of Channel Maven Consulting as she discusses making channel marketing work.
The Power of Change: Zift’s Forward Momentum and SharedVue Acquisition
Read how Zift embraces change with the SharedVue acquisition, driving fresh ideas and inspiring new actions for customers and partners.
Video Brings Channel Marketing to Life
Video channel marketing blends storytelling with analytics to engage audiences. Discover best practices for production, distribution, and performance tracking.
August
Why Did My Email Campaign Fail?
Email isn’t new, but response habits have changed. Learn why campaigns fail and how to fix low open and click rates for better results.
Closing the Sales Enablement Gap
Explore how Zift bridges the gap between sales and marketing enablement through collaborative tactics that deliver channel revenue growth.
High Performance Channel Marketing Secret #6: Work Where Your Partners Work
Discover Embedded Access Applications (EAAs) as a modern alternative to portals, ensuring your channel marketing meets partners in their preferred environments.
Independent Research Firm gives Zift highest score in Technology category and cites “Deep Integration Capabilities Involving Partners’ Applications”
See how research firms rate Zift technology. Discover why analysts gave top marks for innovation, usability, and performance in channel marketing automation.
High Performance Channel Marketing Secret #5: Count on Measurement
Boost channel marketing performance with measurement. Discover data analysis techniques, KPI tracking, and feedback loops that fuel continuous optimization and growth.
July
Channel Visions: Zift Sits Down With Sal Patalano
Channel Visions with Sal Patalano delivers expert insights on channel strategy, best practices, and emerging trends that elevate your partner programs.
A Blueprint for Channel Success: Services and Support (Part 4)
Discover how tailored service and support levels cater to different channel partner needs, ensuring seamless program delivery and success.
New Zift App for Hootsuite™ Makes Social Media Hum
The Zift app for Hootsuite brings partner content and social scheduling into one interface. Learn to import streams, publish assets, and track engagement.
High Performance Channel Marketing Secret #4: Provide Campaigns to Existing Base
Focusing on existing partner bases can deliver efficient growth and faster wins than chasing net-new leads. Learn how to deploy targeted campaigns effectively.
VerticalX Podcast: Best Practice Channel Marketing
Join channel experts Sterling Bailey & Marilyn Cox as they discuss top trends and challenges in financial services, manufacturing, life sciences and education verticals.
A Blueprint for Channel Success: Distributors (Part 3)
Explore channel success blueprint part three. Learn advanced strategies for partner recruitment, joint planning, and scalable growth for measurable results.