New tool: Lead Calculator

How many partner-sourced leads do you actually need to hit your revenue target? It’s a simple question, but one that’s easy to overlook when you’re deep in the day-to-day of running a channel program. Our new Lead Calculator takes your current metrics—monthly leads, win rate, and average deal size—and shows you exactly how many leads per month you need to reach your goal. It also shows how improving your win rate by even a few percentage points can significantly reduce the lead volume required.

The Lead Calculator is nefariously simple. They say “you don’t know what you don’t know,” and if channel operations is demanding more time than you have available, you may not have had time to return to the basics. Give the tool your monthly partner-sourced lead count, your win rate, your average deal size, and your target annual revenue goal. It’ll tell you what you need to get there both at your current win rate and if you were to improve your win rate up to 5%. You may be surprised by the difference win rate makes!

We hope you find the Lead Calculator useful as you consider PRM for your partner program.