Introducing the Unifyr Channel Atlas

We published the Channel Atlas, a reference of over 225 terms spanning partner ecosystems, channel sales, and partner marketing. The name reflects the structure: entries are cross-linked so each one situates you relative to the concepts around it. Deal registration links to channel conflict, which links to rules of engagement, then partner tiers, then partner program design.

The graph below renders those connections. Hover over a node to see its neighbors, or click through to the entry. You may also zoom in and out to expose labels for various nodes.

Coverage includes partner types (resellers, MSPs, SIs), program components like onboarding, tier design, and portal architecture, channel sales and through-partner marketing operations, incentive structures and MDF management, program metrics, strategy concepts like channel economics, and the technology layer that supports all of it.

The Atlas lives at unifyr.com/atlas.