Channel Atlas
Plain-language definitions of the terms you'll encounter in partner relationship management, channel sales, and partner marketing.
A
B
C
- Channel
- Channel account manager (CAM)
- Channel activation
- Channel chief
- Channel conflict
- Channel data management
- Channel economics
- Channel ecosystem
- Channel enablement
- Channel engagement
- Channel incentive management
- Channel inventory
- Channel management
- Channel management software
- Channel manager
- Channel marketing
- Channel maturity model
- Channel operations
- Channel partner
- Channel partner program
- Channel program management
- Channel revenue
- Channel sales
- Channel strategy
- Cloud marketplace
- Cloud service provider (CSP)
- Co-branding
- Co-delivery
- Co-innovation
- Co-investment
- Co-marketing
- Co-op advertising
- Co-selling
- Commission
- Configure, price, quote (CPQ)
- Cross-promotion
- Cross-selling
- Customer relationship management (CRM)
D
E
F
G
H
I
J
K
L
M
N
O
P
- Partner
- Partner activation
- Partner advisory board
- Partner analytics
- Partner attribution
- Partner business planning
- Partner certification
- Partner collaboration
- Partner communications
- Partner community
- Partner consumption
- Partner data
- Partner directory
- Partner ecosystem
- Partner ecosystem management
- Partner ecosystem mapping
- Partner ecosystem platform
- Partner enablement
- Partner engagement
- Partner experience
- Partner experience management
- Partner health score
- Partner incentives
- Partner investments
- Partner journey
- Partner lifecycle
- Partner lifecycle management
- Partner listing
- Partner management
- Partner marketing automation (PMA)
- Partner marketplace
- Partner metrics
- Partner motions
- Partner network
- Partner onboarding
- Partner operations
- Partner P&L statement
- Partner performance
- Partner persona
- Partner pipeline
- Partner playbook
- Partner portal
- Partner program
- Partner program compliance
- Partner readiness
- Partner recruitment
- Partner relationship management (PRM)
- Partner reporting
- Partner retention
- Partner revenue operations
- Partner sales execution
- Partner scoring
- Partner segmentation
- Partner success
- Partner tiers
- Partner training
- Partner types
- Partner-first strategy
- Partner-generated revenue
- Partner-influenced deal
- Partner-led growth
- Partner-sourced deal
- Partner-sourced lead
- Partner-sourced revenue
- Partnership
- Partnership agreement
- Partnership marketing
- Post-sale partner
- PRM software