Blog
Stay ahead with the latest channel partnership program insights. Learn how to best use your PRM platform to create exceptional partner experiences.
2026
2025
December
Unifyr IQ agentic AI for channel operations
An overview of Unifyr IQ AI agents for onboarding, campaigns, social curation, and deal management in Unifyr One.
A message from Michael Kugler, CEO of Unifyr
An introduction from Unifyr's new CEO on the company's direction and commitment to customer success.
Announcing Unifyr One Engage
Introducing Unifyr One Engage, an entry-level tier of Unifyr One designed for emerging channel programs with partner portal, LMS, and AI-powered features.
2024
September
Solving common channel management issues
How modern channel management platforms address legacy PRM limitations including partner experience, data fragmentation, and scalability.
Zift Solutions wins bronze Stevie award for great employers 2024
Zift Solutions won a Bronze Stevie Award in the 2024 Stevie Awards for Great Employers for workplace culture and employee engagement.
July
Creating a repeatable MDF program
Your MDF program is critical to the success of your channel partnership program. Here's how to build a system that works.
Maximizing partner engagement during summer
Strategies for maintaining partner engagement during summer including thematic content, flexible scheduling, and special promotions.
June
Measuring for success
How to identify and track the right success metrics for channel programs including revenue growth, retention rates, and customer satisfaction.
AI in channel marketing
AI applications in channel marketing including campaign recommendations, content personalization, and social content generation.
May
Partner onboarding part two: task completion
Analysis of task completion rates during partner onboarding, examining review, action, and video tasks across different topics.
Podcast: Partner onboarding insights, part 1
Podcast on partner onboarding phases, engagement drop-off periods, reengagement tactics, and gamification strategies.
April
Zift Solutions leads G2's spring 2024 rankings
ZiftONE earned top ranks in G2's Spring 2024 reports for Through-Channel Marketing and Partner Management.
Zift Solutions at Channel Focus virtual 2024
Zift is a Platinum sponsor at Channel Focus Virtual 2024 with live sessions, Q&A, and networking opportunities.
Partner marketing strategies for revenue growth
Five benefits of partner marketing including extended reach, shared resources, cost efficiency, credibility, and faster time to market.
March
Partner onboarding and lifecycle engagement strategies
Data-driven analysis of partner login frequencies during pre-onboarding, onboarding, and post-onboarding phases with recommendations by client size.
Alex Connell wins Internet 2.0 Conference leadership award
Alexander Connell, VP of Professional Services at Zift, receives the Outstanding Leadership Award at the Internet 2.0 Conference.
MDF investment strategies from channel experts
Expert panel on MDF best practices including prioritizing MDF over SPIFFs, tracking ROI, and segmenting by partner maturity.
February
Partner engagement strategies for 2024
Five tips for partner engagement from a Customer Success leader, covering relationship building, responsive programs, and channel manager enablement.
Zift Solutions at Channel Partners Conference & Expo 2024
Zift at CPExpo 2024 with live demos, expert sessions, and sponsorship of the Channel United Party on March 11.
Zift Solutions launches industry-first AI solution for PRM
ZiftONE AI Assistant is the first generative AI for PRM that guides partners through content discovery to boost productivity.
January
2024 IT channel predictions from industry experts
Industry experts discuss 2024 channel predictions including cybersecurity, AI, distribution models, and education trends.
Five strategies for professional growth in 2024
Five professional development strategies for 2024 covering skill building, networking, goal setting, time management, and communication.
2023
December
Cross-channel marketing with partners
Cross-channel marketing strategies for vendors working with partners including joint value propositions, tools, and data sharing.
ZiftONE 2023 year in review
A summary of ZiftONE updates in 2023 including partner visibility features, tier programs, event registration, and AI content tools.
Channel events execution guide
A detailed checklist and timeline for channel event planning, execution, and post-event follow-up.
Breaking down channel events: where to go, what to do, and how to make the most of it
Channel events offer networking and learning opportunities. Where to go, what to do, and how to maximize ROI at each event you attend.
Partner engagement metrics for IT channel vendors
Five categories of partner engagement metrics covering sales performance, satisfaction, training completion, marketing, and retention.
Channel partner program predictions for 2024
Six predictions for 2024 from channel experts covering RevOps, partner tiers, MDF, training, distributors, and budget efficiencies.
November
AI in channel marketing: what you need to know
Insights from a Channel Chats webinar with experts from The Channel Company, Spur Reply, and Pragmatic Digital on AI's impact on channel marketing.
MSP partnerships for recurring revenue
Working with managed service providers including MSP-specific programs, enablement strategies, and MDF investments.
Reseller partnerships for market reach
Working with reseller partners including hardware VARs, SaaS resellers, and the two-tier distribution model.
Managing a partner program after a merger or acquisition
Seven best practices for managing partner programs after M&A, including integration, communication, and retaining successful staff.
Overcoming discomfort with negotiations
Why we avoid negotiations and a four-step plan to overcome the fear, from Channel Futures Leadership Summit.
Customizing partner portal experiences
Using ZiftONE user fields and segmentation rules to deliver personalized portal content based on role, location, and training completion.
With-partner marketing and ecosystem evolution
The difference between with-partner, to-partner, and through-partner marketing, plus how non-traditional partnerships are changing the approach.
Influencer partnerships for brand reach
Working with influencer partners including affiliates, referrals, advocates, ambassadors, and analysts in B2B sales.
10 things partners want their channel leaders to know
Ten things channel partners value most, from onboarding and communication to timely MDF payments and quality lead generation.
October
Partner onboarding 101
Guide to partner onboarding covering the first 30 days, portal design, training, automation, progress tracking, and recognition.
Four channel operations best practices
Channel operations best practices from industry experts including C-suite ownership, breaking down silos, and automation.
Partner ecosystem strategy: seven expert tips
Expert panel on ecosystem strategy including ICP-focused development, long-term relationships, expanded incentives, and executive buy-in.
Metrics for effective channel partner engagement
Five metrics for measuring channel partner engagement including margins, attrition, content downloads, marketing campaigns, and lead response time.
Alliance partnerships for market expansion
Working with strategic alliance partners including joint go-to-market strategies, co-marketing, and best practices for mutual success.
Customer retention through channel partners
Working with retention channel partners including consultants, technicians, integrators, and MSPs to improve customer experience.
RevOps explained
Revenue Operations unifies data, processes, and technology across marketing, sales, service, and partner channels for the customer lifecycle.