Blog
The entire channel model is being rebuilt
What Channel Focus 2026 showed about how AI is reshaping channel teams, partner expectations, incentives and MDF, and how vendors adapt.
Chris Collits ·
A rebuilt unifyr.com
What a vendor's website can tell a buyer before they've used the product, and why we hold our AI to the same standard.
Unifyr ·
Our product now lives at app.unifyr.ai
Unifyr's product platform moved to a .ai domain. Here is what our commitment to AI looks like, from generative drafting to agentic execution.
Unifyr ·
The power of contests
What tennis grand slam prize structures reveal about contest design, and how vendors can use contests to re-energize their partner programs.
Chris Collits ·
Introducing the Unifyr Channel Atlas
A linked reference of over 225 channel and partner ecosystem terms, organized so you can follow the connections between them.
Unifyr ·
Buying PRM in 2026
A PRM buying guide written by a PRM vendor, with the conflicts of interest stated upfront and the trade-offs stated as directly as we can manage.
Brian Carbone ·
Every partner program hits the spreadsheet ceiling eventually
When manual processes start holding your partner program back, it's time to find the right platform (one that won't need replacing in 18 months).
Chris Collits ·
Accelerating implementation for a faster lift-off with GenRocket
How GenRocket launched their partner portal on Unifyr in one month, enabling channel enablement, co-branded assets, and marketing automation.
Chris Collits ·
Partnership, or the seat that was saved for you
Why the most successful channel programs treat partnership as a philosophy for growth, and how AI reinforces the humanity in partnerships.
Brian Carbone ·
Ecosystem management in 2026
2026 PRM trends including AI-driven ecosystem management, cloud marketplaces for indirect sales, and multi-partner attribution challenges.
Brian Carbone ·