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How SAS scaled global channel marketing with Unifyr, reaching 40% of total channel leads in peak months.
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SAS, the world's most trusted analytics and AI platform, is successfully scaling its global channel marketing with the Unifyr platform. In its first 12 months, half of active partners had leads generated from the system, and in peak months, lead production from the Unifyr platform reached almost half of total channel leads generated.
The ask
As a global enterprise with a 50-year history, $3 billion in revenue, and 12,000 employees, SAS identified the channel as a key driver for additive, scalable growth. The company needed a dedicated partner marketing engine to generate leads, build pipeline, and drive revenue.
The existing partner portal wasn’t equipped for this sophisticated marketing capability. SAS required a solution that could complement its current infrastructure and empower partners to effectively market and sell.
The impact
- 50% of active partners generated leads through the platform in year one
- ~40% of total channel leads came from the Unifyr platform in peak months
- Marginal cost per lead through the platform approaches zero
- Consistent month-over-month growth in the number of active partners generating leads
- Strong adoption and positive feedback from partners, sales teams, and marketing users
The solution
How did SAS evaluate five market leaders, narrow the field, and roll out a channel marketing engine that now drives nearly half their partner-sourced leads? Download the full case study to learn about their selection criteria, implementation approach, and the strategy behind these results.
“Within 14 months of launch, SAS partners were generating as many leads in Unifyr as were being generated by SAS themselves. This has helped scale growth and efficiency at SAS, a leader in trusted Data and AI solutions.”
— Stephen Yeo, Global Channel Marketing Director, SAS