Blog

A message from Michael Kugler, CEO of Unifyr

Announcing Unifyr One Engage

Unifyr has experienced a great deal of positive change, strategically responding to new technologies with opportunities for channel leaders to take advantage and optimize the way they work.

Modular PRM... or DIY Nightmare

Is your “modular” PRM secretly stalling your channel’s growth? A former channel chief reveals the hidden costs behind custom platforms and explains why a truly unified solution is essential for success.

An interview with Panasonic Connect Europe

We speak with Frank Nijholt, European Channel Marketing Manager at Panasonic Connect Europe, to hear how he uses Unifyr One to execute a global channel program.

Infusing PRM with partner intelligence

Generative AI provides a major productivity boost to producing partner enablement material. Learn how Unifyr One’s generative AI features can help your business.

Unlocking Partner Potential: How Engagement and Enablement Fuel Growth

It’s time to rethink the one-size-fits-all partner program. This guide reveals how a commitment to continuous and personalized support can turn your channel into a dedicated extension of your sales team.

Solving Common Channel Management Issues

Unifyr addresses common channel management issues with AI-powered tools that seamlessly enhance partner collaboration, streamline data integration, and drive growth.

Zift Solutions Shines with Bronze Stevie® Award Win for Great Employers 2024

Creating a Repeatable MDF Program

Your MDF program is critical to the success of your channel partnership program. Learn how to build a system that works.

Maximizing Partner Engagement During Summer

You may be surprised by factors that contribute to diminished partner engagement. Let’s meet partners where they are.

Measuring for Success

Discover how tracking the right metrics provides a framework for data-driven decisions, growth and innovation in channel programs.

How AI is Revolutionizing Channel Marketing Strategies

Learn how AI and machine learning accelerate partner recruitment and engagement to drive channel revenue and competitive advantage.

Partner Onboarding Part Two: An Investigation into Task Completion

Partner onboarding Part Two focuses on task completion. Learn how to track activities, automate reminders, and help partners finish critical steps efficiently.

Channel Chats Podcast: Partner Onboarding Decoded

Tune in to Zift’s podcast for expert tips on partner onboarding phases, reengagement tactics and gamification strategies to boost partner engagement and program success.

Zift Solutions Reinforces Its Leadership in G2's Spring 2024 Rankings with Leading-Edge Security and AI Capabilities

ZiftONE topped G2’s Spring 2024 reports as the leader in Security and AI, delivering advanced channel management software that elevates partner collaboration.

Zift Solutions at Channel Focus Virtual 2024

Join Zift as a Platinum sponsor at Channel Focus Virtual 2024. Attend live sessions, participate in Q&A, and network with industry leaders for channel success.

5 Ways to Boost Revenue through Strategic Partner Marketing

Elevate revenue with five strategic partner marketing tactics, PRM strategies, and actionable steps that drive sustainable growth across your channel ecosystem.

Unlocking Partner Engagement: Strategies for Successful Onboarding and Lifecycle Engagement

Discover partner engagement strategies in our Onboarding series Part 1, covering structured training, clear goals, and feedback loops to accelerate partner ramp-up.

Celebrating Excellence: Alex Connell Wins Internet 2.0 Conference Outstanding Leadership Award

Celebrate Alexander Connell’s Internet 2.0 Conference Outstanding Leadership Award and learn how his expertise drives success in the tech industry.

Investment with Market Development Funds (MDF) and Beyond for Partners

Investing in marketing development funds (MDF) fuels partner success. Learn best practices for allocating, managing, and measuring MDF to maximize partner ROI.

Navigating Partner Engagement in 2024: Strategies for Success

Discover proven partner communication strategies and loyalty tactics from a Customer Success leader to optimize engagement in 2024 and beyond.

Zift Solutions at Channel Partners Conference & Expo 2024

Discover Zift’s channel management solutions at CPExpo 2024. Join us for live demos, expert sessions and the Channel United Party on March 11.

Zift Solutions Launch Industry-First AI Solution for Partner Relationship Management

Meet ZiftONE AI Assistant, the first generative AI for PRM that guides partners through content discovery, boosting productivity and competitive edge.

Looking Forward to 2024: Predictions for the IT Channel from the Industry Experts

You've seen what we have to say, but here are predictions for next year (and thoughts on what happened in 2023) from a panel of industry experts.

2024 Success Guide: Top 5 Strategies for Professional Growth in the New Year

Boost your professional game with five targeted strategies for growth in 2024, whether you’re a veteran or new to the channel ecosystem.

The Art of Cross-Channel Marketing

Cross-channel marketing blends strategy across multiple touchpoints. Learn how to craft cohesive campaigns that engage partners and drive customer results.

2023 Year in Review for ZiftONE

In 2023, ZiftONE added partner visibility, upgraded registration tools, and new features designed to streamline supplier workflows and boost engagement.

A Guide to Channel Events Execution

Need a process for executing at channel events? Look no further. Here's a checklist and timeline to maximize your events strategy.

Breaking Down Channel Events: Where to Go, What to Do, and How to Make the Most of It

Channel events offer networking and learning opportunities. Learn where to go, what to do, and how to maximize ROI at each event you attend.

5 Essential Partner Engagement Metrics for IT Channel Vendors

Engaged partners sell more and churn less, so it's vital to measure partner engagement. But what metrics should you look at? Read on to find out.

6 Channel Partner Program Predictions for 2024

The channel is changing faster and faster every day, so where's it headed next? We asked the industry to look into their crystal balls. Here's what they had to say.

AI in Channel Marketing: What You Need to Know

AI experts discuss how artificial intelligence is reshaping channel marketing strategies. Discover the key insights from our latest Channel Chats webinar.

The MSP Channel: How and Why to Use It

Discover how the MSP channel can drive growth and extend market reach. Learn why and how to leverage managed service providers for scalable, ongoing success.

The Reseller Channel: How and Why to Use It

Explore traditional resale channels—like ISVs and MSPs—and learn why the reseller model delivers proven results and sustained revenue in your ecosystem.

7 Best Practices for Managing a Partner Program After a Merger or Acquisition

Consolidation in the channel has exploded in recent years. But how does a merger or acquisition impact your partner program? Here's how to navigate it.

Unraveling Our Discomfort with Negotiations

Overcome negotiation discomfort with clear objectives and collaborative techniques. Discover strategies to secure fair agreements in your channel partnerships.

Give Everyone on Your Partner Portal a Truly Customized Experience

Collect partner details like role and location using ZiftONE user fields and segmentation rules to deliver personalized portal experiences and targeted content.

Evolving With the Ecosystem: Is With-Partner Marketing Up for the Challenge?

Evolving with the ecosystem demands partner marketing agility. Discover if your partner marketing is ready to meet emerging challenges and drive lasting engagement.

The Influencer Channel: How and Why to Use It

Use the influencer channel to tap industry experts and advocates. Learn how to identify, engage, and empower influencers to drive partner and customer growth.

10 Things Partners Want Their Channel Leaders to Know

Explore ten things partners want their channel leaders to know, from clear communication and fair incentives to access to resources and strategic alignment strategies.

Partner Onboarding 101: Tips for Building Lasting Partnerships

Partner Onboarding 101 offers essential tips for lasting partnerships, including clear expectations, effective training modules, and consistent communication.

The 4 Channel Ops Best Practices Every Channel Leader Should Know

Explore the four channel operations best practices every leader should know. Learn how to optimize processes, foster collaboration, and drive channel growth.

7 Tips for a Successful Partner Ecosystem Strategy

Today's channel goes far beyond the transactional relationships of yesteryear. The channel ecosystem is wide and complex, but we've explained it for you.

5 Key Metrics for Effective Channel Partner Engagement

Track five key metrics for channel partner engagement—adoption rates, pipeline contribution, satisfaction scores, and ROI—to optimize program performance.

The Alliance Channel: How and Why to Use It

The alliance channel expands your market reach through strategic partnerships. Learn how and why to leverage alliances for faster growth and shared success.

The Retention Channel: How and Why to Use It

Learn why the retention channel matters and how loyalty programs, ongoing training, and relationship building keep partners active, motivated, and engaged.

RevOps, Explained

RevOps aligns sales, marketing, and customer success to streamline revenue processes. Learn why Revenue Operations is critical for efficient channel growth.

Sharing is Caring: The Importance of Data-Driven Collaboration

If you and your partners want to drive revenue, you need a data-based understanding of customer behavior. That can't happen unless those metrics are shared.

Let’s Conquer the World: Tips on Going Global with Your Channel

Conquer the world with your channel. Discover practical tips for going global, from localization strategies to partner selection and cross-border enablement.

The Top Complaint from Partners about Vendors is Entirely Avoidable

Believe us, channel partners talk amongst themselves, and rumors about channel conflict spread like wildfire. Here's how to prevent it.