A guide to channel marketing

Indirect sales channels necessitate their own approach to marketing. By investing time, money, and proper attention, channel marketing initiatives can more successfully drive revenue through your partner organization.

Here’s a look at what’s inside:

• What the three types of channel marketing are, and how they apply to your partner sales organization.
• How to follow eight specific steps to create high-quality channel marketing programs.
• Why PRM platforms make channel marketing efforts easier–and better.