Unifyr named a leader in through-channel marketing automation
Analyst Firm Recognizes Unifyr as a TCMA Leader in 2020
JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, ENGLAND – April 21, 2020 – Enterprise Channel Management provider Unifyr was named as a “Leader” in The Forrester Wave™: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc.
“We believe our recognition as a TCMA Leader in the 2020 WAVE, including our top ranking in the Strategy category, and the highest scores possible in 11 criteria all underscore Unifyr’s unique ability to power the digital transformation that is redefining the channel in 2020 and beyond,” said Gordon Rapkin, then-CEO of Unifyr.
According to the report, authored by Jay McBain and Lori Wizdo, “Unifyr offers a single integrated platform for all channel management needs. As the name implies, Unifyr aims to be a single solution that can support an entire channel management program — from recruitment to ROI.”
“It has always been our mission to include everything a channel program needs to deliver value in one application,“ said Laz Gonzalez, Unifyr’s then-Chief Strategy Officer. “We believe earning a Leader ranking in the Forrester WAVE report for TCMA now shows Unifyr is the only vendor to bring both – the breadth and the depth in functionality required by serious channel marketers, who are looking to develop integrated marketing campaigns and help partners tell their digital story”
Forrester Research, Inc. determined its 2020 TCMA WAVE rankings based on 24 criteria evaluating 13 providers’ current offerings, strategy and market presence. Unifyr received top ranking in the Strategy category and 5 out of 5 possible points in eleven criteria, including Digital Asset Management; Execution (partners); Marketing Vehicles; Subscription/Profile Management; Digital Marketing Execution; Security & Compliance; Integration; UI/UX; Product Innovation Roadmap, Supporting Products and Services; and Partner Ecosystem.
The report also states, “Unifyr has delivered TCMA solutions for more than 12 years. The company shows its understanding of the drivers of channel success in Unifyr Zone — a revitalized alliance program to connect customers to Unifyr’s robust ecosystem of agencies, applications, and service providers — and Unifyr Labs — a service offering to assist developers in client companies.”
Moreover, authors of the Forrester 2020 TCMA WAVE note in the report, “The solution addresses both simple marketing tactics and complex use case scenarios, like allowing partners to use market development funds (MDF) to pay for marketing activities or creating multi-touch marketing programs.”
Unifyr’s Chief Technology Officer Lionel Farr noted; “Markets are always changing and sit still for no one. This is especially true of the channel space, which is why innovation is critical to the success of any product; it’s central to our culture, and helps inform our strategy here at Unifyr.”
A complimentary copy of the complete report is available here. To learn more about Unifyr’s innovative vision, award-winning channel technology, and how Unifyr drives channel success, visit unifyr.com.
About Unifyr
Unifyr is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Unifyr enhances channel partner program productivity and profitability by automating marketing, sales, and operational processes – and integrating seamlessly with established systems and infrastructure. To learn more, visit unifyr.com, join the conversation via the blog Channel Chatter and follow us on X @zift.