Introducing Unifyr

Last week, we officially launched Unifyr.  Unifyr embodies years of channel experience and dedicated development work in a platform that delivers Unifyr’s vision of Enterprise Channel Management. I firmly believe Unifyr is the future of channel technology.

For far too long, channel technology has been delivered and purchased as an array of distinctly separate solutions. Every piece of the puzzle comes from a different vendor, and nothing works together as “seamlessly” as promised. Instead, you end up with what we refer to as a Partner Frankenstein or Channel Technology Monster, complete with siloed data, no clear picture of what’s really happening in your channel program (or how much return you’re getting on investments), lost leads, and disengaged partners. This approach wastes time, money, and can undermine your entire channel program. It just doesn’t work.

So, we directed all of Unifyr’s resources to create Unifyr, the first and only all-in-ONE platform that covers the entire channel challenge. Unifyr aligns, automates and simplifies channel marketing, sales, and operations, so it’s easy to measure the growth and return of your programs and partners.  

We’ve had a lot of help and input on Unifyr from the world’s top channel program leaders, and via our ongoing Customer Strategy Sessions, Executive Summits, and industry analysts, including Forrester Principal Analyst and B2B expert Jay McBain and Maria Chien, Service Director, Channel Marketing Strategies at SiriusDecisions. Jay has been talking about the benefits of taking a horizontal approach to channel management for some time, stating in a recent blog:

“The benefits of moving to a modern platform include advanced and integrated functionality, step-function improvements in agility and flexibility, and often a consolidated operating model. There are dozens of sources of channel data that can be consolidated from internal, external, and paid sources, although the availability cycles, sequencing, and data quality levels can provide challenges.”

Moreover, Maria commented on the release of Unifyr itself, noting:

“To compete effectively in today’s channel, suppliers must integrate data silos and automate workflows to foster data-driven conversations with partners.”

We absolutely agree with these experts. The belief that it is time for something completely new, that eliminates those silos and allows channel organizations to actually use their data as a differentiator was the impetus of Unifyr. We’re creating a single source of truth for channel leaders, so that all of the data from the channel is encompassed in ONE platform, which delivers a truly exceptional partner experience – and is incredibly easy to use and self-administer.  

I hope you will watch this quick video, where I discuss the creation and value of Unifyr. You can also learn more about Unifyr here, or find out what four key elements we deemed essential in Unifyr here. Let us know what you think – and join the Unifyr conversation in the comments section below.