Unifyr Strategic Alliance expands in EMEA
bChannels, Blueprint CPQ, and LeadFabric Join the Unifyr Strategic Alliance
JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, England (June 5, 2019) – channel management leader Unifyr is expanding its new strategic alliance program into EMEA with the addition of bChannels, Blueprint CPQ, and LeadFabric to the Unifyr Strategic Alliance. This zone is a marketplace connecting Unifyr customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.
“We are excited to welcome these incredible channel-focused organizations to the Unifyr Strategic Alliance and Unifyr’s growing global ecosystem,” said Gordon Rapkin, CEO of Unifyr.
Unifyr Strategic Alliance Agency Partner bChannels is a global specialist in Partner Networks, providing Market Intelligence, managing Channel Marketing, and driving Sales Acceleration. Their experience and successful outcome-driven channel methodologies benefit top global technology vendors and many leading industry disruptors. bChannels enables Unifyr customers to maximize the return on their platform investment. Focused on elevating the partner experience, bChannels provides the insights and resources needed to increase partner engagement, generate loyalty and drive sales. Offering coverage throughout EMEA, bChannels’ understanding of the cultural, economic and market dynamics ensures delivery of program outcomes that maximize the sales potential in every partner network.
“Our partnership with Unifyr enhances their customers’ ability to generate sustainable channel success,” said Julie Goubet, Head of Channel Enablers at bChannels. “As a provider of partner enablement services for over 20 years, we are uniquely placed to help channel leaders drive better partner experiences through the implementation and management of Unifyr. We are pleased to join the Unifyr Strategic Alliance.”
Unifyr Strategic Alliance Technology Partner BlueprintCPQ enables organizations to sell more, increase profits and gain greater visibility in the sales pipeline. Their Configure, Price, Quote (CPQ) software quickly connects channel/partner networks with the tools needed to be more effective when pricing products and services, quoting complex jobs and generating faster more accurate proposals. Blueprint CPQ is based in Cheltenham, UK with offices in Boston, MA.
“We are excited to partner with Unifyr because we know how thoroughly engaged and committed they are to the success of their customers,” said Paul Towne, VP of Strategic Accounts for BlueprintCPQ. “Our CPQ solution compliments the vision for Unifyr by providing a tool to streamline your sales process and turn your channel programs into real business growth engines.”
One of the most versatile marketing automation and MarTech service providers across Europe, LeadFabric can serve as an implementation and deployment specialist for Unifyr as well as offer demand generation consulting, custom App and API Work, Data Strategy and Management, Performance and Revenue Analytics, Target Market Analysis and more. Headquartered in Belgium, Lead Fabric also has offices in the Netherlands, France, Taiwan, Romania, and the United Kingdom.
“As a Unifyr Strategic Alliance member, LeadFabric will pave the way to faster Unifyr deployments. By aligning to our clients’ business roadmap and taking into consideration factors imposed by local customs, legal requirements and cultural differences, we ensure our clients’ success when selecting and deploying the best MarTech solution for their needs,” said Koen De Witte, Managing Director, LeadFabric.
“Welcoming these powerful strategic alliance partners to the Unifyr Strategic Alliance demonstrates Unifyr’s strong global presence and allows our customers to do even more with the platform to energize their channel programs,” said Laz Gonzalez, Chief Strategy Officer for Unifyr. “Channel organizations looking to employ new technologies, like CPQ, or offer EMEA-based services for their partners can choose Unifyr knowing they can rely on local companies who know the market and can continue supporting them.”
To learn more about Unifyr’s Strategic Alliance Program, its members, or to join the Unifyr Strategic Alliance, visit Strategic Alliance Partners.
About Unifyr
Unifyr is a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, boosting channel partner program productivity and profitability by automating and aligning marketing, sales, and operational processes. The Unifyr platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI. To learn more, visit unifyr.com, follow us on X and LinkedIn, and join the conversation via Channel Chatter.