Blog
(page 2)
2023
October
Customer retention through channel partners
Working with retention channel partners including consultants, technicians, integrators, and MSPs to improve customer experience.
RevOps explained
Revenue Operations unifies data, processes, and technology across marketing, sales, service, and partner channels for the customer lifecycle.
Data-driven collaboration with partners
Why vendors and partners should share end-customer data to drive renewals, upsells, and effective go-to-market strategies.
September
Going global with your channel
Tips for global channel expansion including market research, content localization, cross-cultural training, and partner selection.
Preventing channel conflict with partners
Channel conflict is the top partner complaint about vendors. Best practices for deal registration, rules of engagement, and market segmentation.
10 best practices for channel partner onboarding
Ten best practices for partner onboarding covering communication, customized training, progress tracking, certification programs, and PRM integration.
Ensuring partner program tiering compliance
Automating tiering compliance with eligibility checks, dashboards, and clear criteria for partner program management.
How building materials companies can maximize the ROI of their marketing programs
Content, email, and social media marketing help building materials companies boost ROI and engage channel partners through strategies for mutual success.
Partner training formats compared
Eight best practices for partner training from channel experts, comparing in-person and online delivery methods.
Custom objects in Unifyr
Unifyr custom objects for creating tailored forms and workflows like warranty registrations, case studies, and demo requests.
Supporting partners in the subscription transition
Challenges partners face moving to subscription models and how vendors can help with training, pricing strategies, and data-driven decisions.
What's your channel operating system?
How defining clear processes, roles, and tools forms the backbone of efficient channel management frameworks.
5 ways building materials manufacturers can build partnerships and grow sales
Five keys to strong manufacturer-distributor partnerships in building materials, including communication, training, and customized marketing materials.
August
CRM vs PRM: what's the difference?
CRM manages customers; PRM manages partners. The key differences, when you need both, and how they integrate.
Easy registration and improved tracking with Unifyr partner events for in-person trainings
As the world moves back toward in-person interactions, vendors need a simple way to manage partner events. Unifyr has you covered.
Insights from women thriving in tech
Six themes from women leaders in tech on Women's Equality Day, including continuous learning, networking, and finding allies.
Zift Solutions appoints Kris Blackmon as head of channel communities
Zift Solutions announces Kris Blackmon as the company's first Head of Channel Communities.
AI in channel marketing in 2023
AI changes in channel marketing including content generation, data analysis, and marketing automation.
Face-to-face partner connections and ROI
In-person training and events often deliver better ROI than virtual alternatives for partner engagement.
Partner engagement insights from Channel Focus webinar
Key takeaways from Baptie's Channel Focus webinar on partner feedback, communication, automation, and deal registration.
How vendors can support partner transformation
10 ways vendors can help MSPs navigate business transformation based on CompTIA ChannelCon research.
Channel marketing mistakes building materials companies make
Three common channel marketing mistakes for building materials manufacturers and how to correct them.
Digital distribution in building materials
How the building materials sector is using digital tools to address economic fluctuations, generational shifts, and competitive pressures.
Technology investments during economic uncertainty
How technology investments support partner program scalability, ROI, and continuity during economic downturns.
Zift Solutions and AchieveUnite partner to offer channel education services
Zift Solutions partners with AchieveUnite to offer customers channel leadership, skill development and advisory services.
July
Breaking ground: launching disruptive products in the building material manufacturing industry
Navigate the challenges of launching disruptive building materials by educating customers, leveraging dealer networks, and building trust in a competitive market.
Zift Solutions named a leader in partner relationship management by Forrester
Zift Solutions named a Leader in Forrester Wave Partner Relationship Management Q3 2023, earning top scores in Roadmap and Adoption.
Build channel incentive programs that motivate
How to design a successful channel incentives program that boosts partner engagement and revenue through essential steps to reward and motivate partners.
Customer education through dealer management portals
How building materials manufacturers can use channel partners and dealer portals to educate customers on installation, trends, and safety.
How vendors can address partner marketing needs with through-channel marketing automation
How TCMA platforms help vendors address partner digital marketing priorities including social media, email, and analytics.
Personalizing dealer portals for building materials
How personalized dealer portal content saves time, provides useful information, and builds loyalty for building materials manufacturers.
How channel management platforms drive MSP profitability
How managed service providers can use PRM platforms for partner onboarding, lead distribution, co-marketing, and channel-driven growth.
June
Zift Solutions launches features to increase partner engagement
New Tier Programs and User Achievements features designed to identify and reward partner performance in channel programs.
Best practices for channel incentives programs
Six best practices for channel incentives from industry experts covering long-term incentives, goal alignment, and incentivizing non-sales activities.
Zift Solutions launches ZiftONE global
ZiftONE Global expands partner support worldwide with regional customizations and enhanced global channel management.
Unifyr featured in G2 summer 2023 reports
Unifyr was named a leader in G2’s Summer 2023 reports for Partner Management and Through-Channel Marketing, reflecting excellence in platform performance.
Partner lead distribution: benefits, steps, and software
Guide to partner lead distribution programs including acquisition, qualification, scoring, and distribution models like round robin and top performer.
Partner engagement through social media
Best practices for social media partner engagement including training, content alignment, and reaching different partner types.
Channel management software and sales performance
Seven ways channel management software supports sales through analytics, benchmarking, real-time monitoring, and predictive capabilities.
Starting a new portal just got easier
Unifyr's improved bulk import feature for migrating partners to a new portal via CSV upload.
May
Increasing partner engagement with Unifyr
Rockwell Automation's experience with Unifyr for partner engagement including alignment, brand messaging, and time savings.
Building materials industry challenges? Meet Unifyr
Building materials partners face consolidation and economic pressures. Digital tools and distributor networks help navigate industry challenges.
Control access with Unifyr user roles
Unifyr's sixteen default user roles let administrators control partner access, tailor permissions for each role, and maintain security.
Building a partnership development plan
Guide to partnership development plans covering goals, KPIs, tactics, check-ins, progress monitoring, and accountability.
Unifyr launches AI-generated text feature
Unifyr announces AI-generated text for partner portal content and to-partner communications in Unifyr.
Employee spotlight: Jenine Williams
Jenine Williams, Unifyr's Digital Content Manager, on her creative approach and marketing insights that drive channel success.
April
Zift Solutions announces Cosmo Mariano as company's Chief Customer Officer
Meet Cosmo Mariano, our new Chief Customer Officer, who brings decades of leadership to drive customer success initiatives, partner satisfaction, and program excellence.
Partner experience improvements that drive engagement
Partner experience tips including portal content cleanup, home page updates, communication review, SLA management, and ongoing oversight.
Seven best practices for managing global partner programs
Expert panel on managing global partner programs including local contacts, regional customization, cultural differences, and regulations.
Unifyr featured in G2 spring 2023 reports
Unifyr was named a leader in G2’s Spring 2023 reports for Partner Management and Through-Channel Marketing, reflecting outstanding platform performance.