Blog
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2023
September
All Aboard! 10 Best Practices for Channel Partner Onboarding
All aboard for onboarding success. Discover ten best practices for partner onboarding, including clear expectations, structured training, and ongoing feedback.
How Partner Programs Can Ensure Tiering Compliance
Ensure tiering compliance by automating eligibility checks, setting clear criteria, and using dashboards to track partner status and program performance.
How Building Materials Companies can Maximize the ROI of their Marketing Programs
Content, email, and social media marketing help building materials companies boost ROI and engage channel partners. Explore strategies for mutual success.
A Guide for Partner Training: In-Person Vs. Online
Delivering effective partner training requires balancing in-person workshops and online programs. Explore the benefits and best practices of each format.
Unleashing the Power of Custom Objects in ZiftONE: Empowering Channel Partners for Success
Learn how ZiftONE custom objects let you build tailored forms & workflows, from warranty registrations to case studies, to align your channel program with business needs.
Evolving Partner Business Models: Empowering Partners in the Subscription Services Era
If it's a heavy lift for vendors to move to a subscription model, how do you think partners feel? It's scary, but suppliers can make it easier.
What’s Your Channel Operating System?
What’s your channel operating system? Learn how defining clear processes, roles, and tools forms the backbone of efficient channel management frameworks.
5 Keys for Building Materials Manufacturers to Build Partnerships and Maximize Sales
Discover five keys for building materials companies to forge strong partnerships and maximize sales, from targeted incentives to effective pipeline management.
August
CRM Vs. PRM Explained
Explore the differences between CRM and PRM platforms and learn why PRM’s partner-centric capabilities are essential for scaling partner ecosystems effectively.
Easy Registration and Improved Tracking with ZiftONE Partner Events for In-Person Trainings
As the world moves back toward in-person interactions, vendors need a simple way to manage partner events. ZiftONE has you covered.
Unveiling the Important Lessons: Insights from Women Thriving in the Tech Realm
On Women’s Equality Day, discover key lessons from women thriving in tech. Learn strategies to empower female leaders and enhance diversity in the channel.
Zift Solutions Appoints Industry Leader Kris Blackmon as Head of Channel Communities
Zift Solutions announced Kris Blackmon as the company’s first Head of Channel Communities. Discover how his leadership will drive engagement and growth.
How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023
AI reshaped channel marketing in 2023. Explore how AI-driven analytics, personalization, and automation transformed partner engagement and performance.
The Power of Face-to-Face Partner Connections
Over Zoom calls? So are your partners. Zift's experience shows better ROI with in-person training and events over virtual. Read why.
Elevating Partner Engagement: Golden Insights from the Channel Focus Webinar
Did you miss Zift's Anthony D'Angelo talking about partner engagement strategies on Channel Focus' webinar? Here are the takeaways.
Partnering for Success: How Vendors Can Empower Partners Through Transformation
Learn how vendors can empower partners through digital transformation. Discover scalable tools, data insights, and continuous support to drive channel growth.
3 Channel Marketing Mistakes Building Material Manufacturing Companies Make and How to Avoid Them
Maximize your building materials sales by avoiding three common channel marketing mistakes and implementing corrective best practices.
The Impact of Digital Distribution on Building Materials
See how digital distribution reshapes building materials by tackling economic, generational and competitive pressures with transformative digital tools.
How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty
Technology investments can help your partner program weather economic uncertainty. Discover which tools and strategies maintain growth during downturns.
Zift Solutions and AchieveUnite Partner to Offer Customers Channel Education and Advisory Services
Zift Solutions is partnering with AchieveUnite to offer Zift customers channel leadership, skill development and advisory services.
July
Breaking Ground: Launching Disruptive Products in the Building Material Manufacturing Industry
Navigate the challenges of launching disruptive building materials by educating customers, leveraging dealer networks, and building trust in a competitive market.
Zift Solutions Named a Leader in Partner Relationship Management Report by Independent Research Firm
Zift Solutions was named a Leader in Forrester Wave Partner Relationship Management Q3 2023, earning top scores in Roadmap and Adoption for PRM excellence.
6 Steps to Create a Successful Channel Incentives Program
Design a successful channel incentives program that boosts partner engagement and revenue. Learn the essential steps to reward and motivate your partners.
Constructing Customer Loyalty: Build a Strong Foundation with Your Dealer Management Solution
Educating your customers is one of the best ways to impact your sales, and your building materials channel partners can play a key role in this strategy.
How Vendors Can Address Partner Marketing Needs in 2023 with Through-Channel Marketing Automation
Explore through-channel marketing automation in 2023, featuring best practices, technology trends, and case studies that drive program ROI and growth.
Personalizing Dealer Portals for Building Material Manufacturers
Personalize dealer portals with custom branding, localized content, and recommendations to drive adoption and sales for building materials manufacturers.
Supercharge Your MSP Business: How a Channel Management Platform Drives Profitability and Market Domination
For scalable growth, managed service providers need transformative solutions. Discover how channel management platforms streamline workflows and boost sales.
June
Zift Solutions Launches Features to Increase Partner Engagement
Explore new Tier Programs and User Achievements features designed to identify and reward partner performance in channel programs.
6 Best Practices for a Successful Channel Incentives Program
Maintaining a successful channel incentives program can improve your entire partner ecosystem. Gain the best practices in this article.
Zift Solutions Launches ZiftONE Global for B2B Enterprises to Accelerate Growth and Drive Revenue Through Channel Partners
ZiftONE Global launches to expand partner support worldwide. Discover its new features, regional customizations, and how it enhances global channel management.
Zift Solutions Featured in G2 Summer 2023 Reports
Zift was named a leader in G2’s Summer 2023 reports for Partner Management and Through-Channel Marketing, reflecting excellence in platform performance.
Partner Lead Distribution: Benefits, Steps & Software
Distribute leads effectively to channel partners with clear processes and automated workflows. Learn how proper lead distribution boosts program performance.
How to (Truly) Drive Channel Partner Engagement Through Social Posts
Boost channel partner engagement through social media. Discover best practices for creating co-branded content, managing campaigns, and measuring social ROI.
Boost Channel Sales and Growth with Channel Management Software
Channel management software streamlines partner onboarding, automation, and performance analytics. Learn how the right platform accelerates partner success.
Starting a New Portal Just Got Easier
Starting a new portal just got easier with ZiftONE’s bulk import feature, allowing seamless CSV uploads to onboard partners and streamline program setup.
May
How to Increase Partner Engagement with ZiftONE
Discover methods to increase partner engagement. Explore personalized communications, targeted incentives, gamification, and data driven performance monitoring tactics.
Building Materials Industry Challenges? Meet Zift Solutions and ZiftONE
Building materials partners face consolidation and economic pressures. Learn how digital tools and distributor networks help navigate industry challenges.
Control Access with ZiftONE User Roles
Learn how ZiftONE’s sixteen default user roles let you control partner access, tailor permissions for each role, and maintain security across your entire channel program.
What Does a Successful Partnership Development Plan Look Like?
While some rare partners hit the ground running, most successful partnerships hinge on a comprehensive partnership development plan.
Zift Solutions Launches AI-Generated Text Feature for Partner Communications
Zift Solutions' latest feature, AI-generated text, is a revolutionary offering for ZiftONE users interested in more seamless content creation.
Employee Spotlight: Jenine Williams
Meet Jenine Williams, Zift’s Digital Content Manager, in our Employee Spotlight. Learn how her creative approach and marketing insights drive channel success.
April
Zift Solutions Announces Cosmo Mariano as Company's Chief Customer Officer
Meet Cosmo Mariano, our new Chief Customer Officer, who brings decades of leadership to drive customer success initiatives, partner satisfaction, and program excellence.
Five Tips for Improving Channel Partner Experience
Deliver an exceptional partner experience with streamlined onboarding, personalized communication, and targeted training that boost satisfaction and loyalty.
7 Best Practices in Managing Global Partner Programs
Managing global partner programs demands scalable support. Learn how to empower partners to self-serve and drive consistent engagement across all regions.
Zift Solutions Featured in G2 Spring 2023 Reports
Zift was named a leader in G2’s Spring 2023 reports for Partner Management and Through-Channel Marketing, reflecting outstanding platform performance.
March
What Are the Stages of Partnership Development?
Explore the stages of partnership development that channel programs nurture to transform partners into revenue generators and forge profitable relationships.
What Should You Look for in a PRM Software Platform?
Finding the right PRM software can be a make-it-or-break-it opportunity for your channel program; make sure you're getting it right.
International Women's Day: Career Advice to Our Younger Selves
Celebrate International Women’s Day 2022 with insights and career advice from Zift’s women leaders, highlighting empowerment, leadership, and diversity.
February
6 Channel Enablement Best Practices for Partner Programs to Use in 2023
Discover proven channel enablement best practices that empower partners with the tools, training, and resources they need to drive revenue and growth.
How Do You Recruit Channel Sales Partners?
Understanding how to recruit channel sales partners is just one piece of the channel puzzle. Refine your recruitment with these tips.