Blog
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2012
May
To Bundle or Not to Bundle
As CEO, I’ve observed shifting customer preferences. Learn when bundling adds value and when it can undermine your channel strategy and partner relationships.
39 Ways to Make It Easier for Channel Partners to do Business With You
Discover seven steps to simplify partner interactions. From streamlined onboarding to collaborative tools, help boost efficiency and partner satisfaction.
March
Megamergers Point Toward The Future Of Channel Marketing
See how megamergers shape channel marketing’s future. Analyze consolidation trends, platform integrations, and partnerships that redefine partner ecosystems.
2012 Will Be A Better Year for Marketing Effectiveness
See why 2012 marked a turning point in marketing effectiveness. Explore data-driven insights, new tactics, and emerging technologies that shaped ROI outcomes.
Proactively Manage Brand's Reputation in Social Media
Most B2B firms still struggle with social media. Learn proactive tactics to protect and amplify your brand’s reputation across networks.
Sharing: The Key to Successful Channel Marketing
Discover key steps to successful channel marketing. Explore goal setting, partner segmentation, and campaign tactics that drive measurable performance and ROI.
February
Listen To Your Customers To Boost Channel Sales
Leverage customer feedback to boost channel sales. Gather insights, analyze trends, and implement changes that elevate partner performance and drive results.
4 Tips for Active Channel Management
Discover four practical tips to actively manage your channel strategy, drive partner adoption, optimize performance, and sustain revenue momentum.
Working With Your Channel Marketers On Your Social Media Efforts
Social media plays a critical role in channel marketing. Learn how to collaborate effectively with channel marketers to maximize reach and deepen engagement.
The 7 Keys to a Successful Channel Partner Program
Discover how to build a channel partner program. Explore recruitment best practices, streamlined onboarding, motivating incentives, and performance tracking.
The Most Effective Way For B2B Companies To Build Their Email Lists
Building an email list is vital for B2B companies. Learn proven strategies to grow your list, promote special offers, and maintain strong brand awareness.
January
The Case For Email Marketing
Email marketing often gets a bad rap. Companies are worried that their email marketing efforts will be wasted and not bring a compelling return on investment.
5 B2B Facebook Pages Worth Copying
Explore five standout Facebook pages highlighted by Jeff Bullas for B2B businesses, and learn key best practices you can adapt for your own marketing efforts.
Ad Retargeting: An Underused But Powerful Marketing Tool
There are many tools out there that online marketers can use to increase sales, from email marketing to search engine optimization and everything in between.
Review of IDC Paper: Data.com: The Fuel for High-Performance B2B Marketing and Sales Engines
First point they make: knowing more about your customers helps salespeople to sell. OK – so the sky is blue, nothing interesting here.
Effective Use of Social Media for Small Business [Case Study]
Discover how a small business used social media to boost brand visibility. Learn scheduling, community management, and content techniques that drive engagement.
The Truth About Content Syndication and SEO
Elevate SEO with content syndication. Discover best practices for republishing, backlink strategies, and performance tracking to expand organic visibility.
Welcome
Welcome to Zift Solutions, the leader in Enterprise Channel Management. Explore our platform, resources, and insights designed to empower partner programs.