Our product now lives at app.unifyr.ai

Our product platform has a new home at app.unifyr.ai. We chose a .ai domain on purpose, because AI is not a feature we added on top of a PRM. It’s the new core of our platform, and we wanted the address to reflect where the product has been heading for a while now.

What “AI is the platform” means today

When you log in to Unifyr, the intelligence layer we call Unifyr IQ is already at work. It knows the data of your partner ecosystem, and depending on which agents you have enabled, it can surface recommendations, draft content, or take action inside the portal your partners already use. You do not have to open a separate AI tool and paste results back into your program.

Several of these agents are live today:

• Onboarding IQ guides each new partner through your process, notices when someone stalls, and answers their questions in context.
• Campaign IQ scores your library against a partner’s profile, explains why each piece was recommended, and personalizes it for their audience.
• Ask IQ answers questions with cited sources, drafts emails and social posts, and responds in the partner’s own language.
• Social IQ produces on-brand posts each week from your recent collateral, ready for one-click approval.
• Deal IQ watches opportunities as they move, points out where they may be heading, and flags risk before a deal goes quiet.
• Analytics IQ answers plain-English questions about your channel data and returns the answer in business terms.

Every agent is opt-in, and you can turn them on one at a time. All of it ships with Unifyr rather than sitting behind a premium add-on tier.

Generative and agentic, each doing what it does well

A lot of the AI you have seen in channel software is generative, and for good reason. When an agent drafts a partner email, writes a set of social posts, or turns a plain-English question into a readable answer, it saves your team hours on work that used to be done by hand. We lean on generative AI throughout Unifyr, and we think it is a genuinely good fit for the parts of channel work that are about producing and personalizing content.

Agentic AI covers a different part of the job. Instead of stopping at a draft or a suggestion, an agent can carry a task through the steps in between without a person shepherding it along. Campaign IQ is a good example of the two working together: it uses generative AI to tailor the copy, and it acts agentically to find the right asset, rate the match, and place it where the partner needs it. Deal IQ does something similar, keeping an eye on an opportunity and following up as it moves rather than waiting for someone to notice it has gone quiet.

The reason we invest in both is that a channel program grows in two ways. Some of the work is about making good content faster, which generative AI handles well. The rest is about keeping the routine momentum going, the reminders, the follow-ups, the matching, so your team can spend more of its time on strategy and on the partner relationships that only a person can build. Generative and agentic AI each take on a share of that, and the .ai in our address is a reminder that we are committed to both.

How the agents handle your data

Autonomy is only useful if you can trust it, so trust is built into how the agents work, not bolted on afterward. You decide how much autonomy to grant.

Out of the box, agents prepare, recommend, and explain, and you review and approve. Human-in-the-loop is the default. As trust grows, you can let agents run autonomously where it makes sense, task by task. You set the dial, and you can turn it back at any time.

Whether an agent acted on your approval or on its own, everything is logged alongside the rest of your system activity. That means you can always answer the question “who did what, and why?”

All processed data remains isolated in your tenant, is never shared with third parties, and is never used to train AI models. Access follows the same role-based permissions that govern your team, on a SOC 2 foundation.

How we hold ourselves to this is documented in our Responsible AI Policy.

Where this goes next

The agents that are live today are a starting point rather than the finished picture. We are working toward a channel where more of the routine work can run on its own, with leads that route to the right partner without a manager in the loop and program structure that adapts as your ecosystem changes, so a program can grow without adding headcount at quite the same rate. We think of that as the zero-click channel, and each release moves us a little closer to it.

That is the direction, and it is part of why the product now lives where it does. If you would like to see what this looks like inside a real partner program, book a demo and we will walk you through it.