Announcing Unifyr One Engage

With the recent rebrand of our enterprise PRM product to Unifyr One, we’ve committed to making Unifyr One accessible to channel programs of all sizes. Feedback from our customers has been very positive, so without further ado, we’re delighted to introduce Unifyr One Engage, a no-frills edition of our enterprise product designed to propel growth for emerging channel programs.

For channel leaders, there are few things quite as painful as ineffective partner management and channel revenue tooling… however, migrating platforms should sound catastrophically disruptive: transitioning data via careful field mapping is feasible, but what about your partner portal, your automations, your content library, your data, and your MDF/incentive programs? Counterintuitively, most PRM solutions on the market are not designed to scale globally; in buying into a platform that suits the scale of your business now, you may be positioning yourself for a required transition in the future, as the more rigid and less scalable solution fails to grow with you.

What does a business in the early stages of growth need in order to extend into the channel? Consider the challenges: to generate and prove revenue, an emerging channel program will require a way to enable partners via distribution of sales & marketing materials, a way to keep those partners engaged, and a way to track partner performance over time. Without an organized system to track partner activities (from onboarding through to ongoing sales success), channel leaders can become encumbered with repetitive work just in keeping operations afloat. To solve channel program woes for more youthful channel programs, we built Unifyr One Engage, drawing from over 20 years of experience in building our industry-leading enterprise PRM solution, Unifyr One.

Unifyr One Engage

Unifyr One Engage simplifies vendor onboarding dramatically by providing a beautiful, streamlined partner portal out of the box, fully white-labeled with your company’s branding. It’s packed with precisely the tools you’d expect and partners need, including:

• A complete onboarding experience with continued courses and certifications through the built-in LMS,
• Easy lead & deal registration with pricebook support to track pipeline,
• A news feed and pop-up notifications to highlight the latest updates and opportunities for partners,
• AI-driven search capable of surfacing materials you search for and making informed recommendations,
• An organized content library with sales and marketing collateral,
• Generative AI tooling for efficient, on-message creation of social posts,
• Social post syndication designed for quick partner marketing enablement, and
• Useful analytics and insights to help improve your content library with assets that drive better outcomes.

The AI-powered search bar does much more than surface materials containing provided keywords. It incorporates analysis of your sales and marketing collateral to support partners in building cases with compelling arguments. It’s more a “partner companion” than a search bar, leveraging privacy-first AI architecture to keep your data secure. Our Responsible AI Policy outlines our commitment to data privacy: customer data is never intermixed and your data is never accessed by third parties. The intelligence layer within Unifyr One products will become more useful to your business over time with the introduction of new generative and agentic AI features, but our commitment to protecting your data will remain steadfast.

With Unifyr One Engage, your partner program is well-equipped to hit the ground sprinting. There are several key strategic, long-term benefits of starting with Engage while your program has plenty of room to grow. Firstly, the platform leverages our enterprise architecture to offer these highly-tuned features. This has a few implications: when your business reaches sufficient scale and reserves the resources necessary to execute with custom experiences and automations (e.g. a fully custom partner portal, MDF programs, multi-partner deals, and more), the process of upgrading is seamless and entirely painless. Our team is prepared for this exact occurrence: we expect your partner program will mature and your business will grow. With the additional capabilities offered by higher product tiers, you will have greater capacity to scale and derive value from your existing resources.

Our Engage platform places heavy emphasis on ease of use, both for you and your partners. We have seen the challenging reality that smaller channel marketing teams face. In many cases, “team” is a bold word to describe the individual running all channel operations. Indeed, to the channel leaders with sparse support: Unifyr One Engage is built with you in mind. The combination of pre-built partner experiences and AI-driven features will enable you to make the best use of your time. We’ve optimized the Engage portal with an intuitive UI that won’t leave partners scratching their heads—they’ll be able to find assets, answers, and advice quickly and with much less intervention required.

Setting the standard for entry-level PRM

We built Unifyr One Engage in earnest with the needs of newer partner programs in mind. There are several very powerful and oft-considered “enterprise” features built into the platform because we genuinely believe their utility will be a boon to channel programs of all sizes. For example, we know that partners juggle many portals, and we’ve included single sign-on (SSO) in all tiers of Unifyr One. We also know generative and agentic AI tooling improves efficiency for both vendors and partners: as with SSO, you’ll find our powerful AI features offered to all customers, independent of size.

Your partner management platform should give you confidence. Through its meaningful insights, Unifyr One will prepare you to prove your partners are engaging with your collateral, finding success in the market, and generating revenue for your business. You’ll have the evidence you need to make decisions easy: identify which partners are high performers and which content they find most effective, then use that information to guide future campaigns. We’ve made it easy, but you won’t be without assistance—our customer success team is prepared to help you reach your channel goals.

Some among you may have thought, “Migration sounds like a problem… does Unifyr have a solution for it?” Yes: our implementation team has solutions for migrating from competing platforms. Inquire with sales for additional information.

NB: Unifyr One Engage is a not a new product. Rather, it is a tier of Unifyr One accessible to partner marketing teams with limited resources both in terms of cost and features.