The new unifyr.com is live, and you’re reading this on it.
We know software is hard to judge before you’ve used it: a buyer will see a demo, but the things that matter more (like how intentionally the product was made or how much help there is when a user gets stuck) only show up after signing. Thus, buyers look for signals, things they can check now that say something about the rest, and the ones worth trusting are expensive to fake. Anyone can say their product is well made, but showing it in every detail comes cheap only to a team that already works that way.
AI has made this harder because most software now calls itself AI-powered, which tells a buyer very little. Is it merely generative or does it make decisions and execute? What are the implications with respect to data privacy? Where does the AI sit in the product, what is each agent allowed to do, what does it reason over, and can it account for what it did? Our responsible AI policy is written with those questions in mind.
A website is one of the few elements of a company a buyer can inspect in full before signing.
Saying almost the same thing
Unifyr has regional business units in Germany and Japan yet our previous site gave each of its languages six translated pages. This one has Japanese, Korean, and Chinese editions of the full site.
Umberto Eco knew translation from both sides. The Name of the Rose and the novels after it were translated into dozens of languages, and he worked closely with his translators. He also translated a book himself, Raymond Queneau’s Exercises in Style, which tells one trivial story about a man on a bus ninety-nine different ways, many of them built on French puns.
His book on the subject is called Dire quasi la stessa cosa, or in English, “saying almost the same thing.” Every translation gives something up, Eco argued; it is not sufficient to merely translate, but to interpret and speak in the native tongue of the destination language. Global partner programs solve this problem in the best possible way: delegating marketing and sales unto the people who can best deliver within their local markets. Suffice to say, a business cannot fake understanding of cultures and languages abroad for long.
Our English tagline is “Turn partnerships into revenue.” Our APAC marketing team passed on it for パートナーエコシステムを成長エンジンに。, roughly “make your partner ecosystem a growth engine.” Much in the way partners localize vendor marketing materials to access their respective markets, we’ve taken great care in growing our business to ensure our messaging speaks directly to audiences across the globe.
Soon to come, we’ll be publishing a fully German edition of our site as well, positioned for customers local to our Munich office. Learn more about Unifyr’s international presence on our About and Contact us pages.