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About us

Setting the standard for partner-led growth at scale. Unifyr powers the go-to-market infrastructure to accelerate channel-driven pipeline, expand market reach, and build trust across your ecosystem.

It is trivial to overlook the most brilliant benefit of a channel partnership program for business. The revenue-building capacity of a well-executed channel operation has long been proven, but the underlying catalyst for that growth is far more important than “a larger, more distributed sales team.” Of course, that is a feature: the expanded commercial, geographical, and cultural access of the channel is unmatched, and for many businesses, that fact alone is reason enough to explore the opportunities a partner program may provide. However, there is a dimension further yet. Partnerships provide access to what is among the most valuable currencies to any business: trust; a seat at the table that was reserved long before you arrived.

Over 20 years ago, Unifyr recognized this incontrovertible power and has worked to help businesses harness it efficiently through industry-defining technology. Our flagship product is an ecosystem go-to-market platform designed specifically for connected growth in the channel. It enables businesses to execute programs of any size, up to and including global, world-class channel partnership programs where each partner has the granularly contextualized resources necessary to succeed in their marketing and sales endeavors.

Today, and as it has for the last two decades, Unifyr is pushing the frontier of what channel ecosystem tooling can do. With the introduction of the privacy-first intelligence layer to all products, Unifyr’s customers are attaining vastly improved operational efficiency. They’re offering content and experiences more personalized than ever possible. They’re achieving higher rates of mutual revenue growth. In turn, they’re building better partnerships.

Leadership team

Michael Kugler

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Chief Executive Officer

Photo of Michael Kugler

Michael Kugler

Chief Executive Officer

Michael is a committed leader, fully convinced that building a strong team and creating a shared vision is key to drive Unifyr’s success. He joins Unifyr following a highly successful period where he spearheaded a major company transformation, repositioned the product with an AI-first strategy, expanded the international presence, and drove the company's ultimate sale to a strategic investor.

Earlier in his career, Michael co-founded and scaled a customer experience consulting business that was part of a larger group and later acquired by a global systems integrator. He has also held various leadership positions in high-growth SaaS and technology firms, focusing on product innovation, commercial acceleration, and organizational change. Michael holds a diploma in business administration and engineering with focus on tech and management.

David Winkens

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Chief Operating Officer

Photo of David Winkens

David Winkens

Chief Operating Officer

David has a passion for strategy execution and tech. Before joining Unifyr, he held various positions in SaaS and Consulting businesses. Having covered very technical roles as well as roles in Sales and Consulting in Technology & Marketing, David is a true all-rounder. As COO, David’s mission is to create internal alignment and promote customer value wherever possible. David holds a master’s degree in Philosophy, bachelor's degrees in Philosophy and Economics, and an MBA.

Lionel Farr

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Co-Chief Technology Officer

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Lionel Farr

Co-Chief Technology Officer

Lionel has a passion for new technology and a strong background in building and leading agile software development teams.

As Unifyr’s Chief Technology Officer, he is responsible for the development of all Unifyr technologies, products and services. Before founding Zift Solutions, he served as Senior Engineer at DoubleClick where he played a key role in a major product redesign to ensure quality and scalability for such online giants as eBay, AOL and Orbitz. Prior to DoubleClick, Lionel spent more than three years as a Senior Engineer and Developer for IBM. He holds a BS in Computer Science from James Madison University.

Philip Juchert

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Co-Chief Technology Officer

Photo of Philip Juchert

Philip Juchert

Co-Chief Technology Officer

Philip is passionate about product strategy, emerging technologies, and user experience. Over the past 20 years, prior to joining Unifyr, he held various leadership positions across the software delivery lifecycle - leading Product Management, Development, and Product Support teams. As Co-CTO, Philip's mission is to build a best-in-class organization and offerings driven by customer feedback and continuous innovation. Philip holds a degree in Software Engineering for Application Development.

Holger Schneider

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Chief Product Officer

Photo of Holger Schneider

Holger Schneider

Chief Product Officer

Holger combines visionary product thinking with pragmatic execution. With a strong focus on customer value, sustainable innovation, and scalable SaaS architectures, he consistently transforms product strategies into high-performing solutions — leveraging modern AI-enabled capabilities to solve complex business challenges and deliver measurable impact.

Throughout his career, he has worked with mid-sized and large enterprise clients worldwide in consulting and business-critical application management, and has taken responsibility for the development and operation of Software as a Service (SaaS) platforms. He believes that lasting success starts with listening — understanding the customer’s business, constraints, and strategic objectives — before translating it into effective product outcomes.

Product marketing, pricing strategy, and go-to-market execution have been integral parts of his leadership responsibilities, ensuring clear market positioning and sustainable revenue growth.

Holger holds a diploma in business informatics.