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Recruit partners like your best ones.

Partner Finder, Unifyr's partner recruitment tool, starts from your best partners and finds companies that match them.

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What is partner recruitment software?

Partner recruitment software finds and enrols new channel partners. It searches for companies matching a profile you define, tracks them through application and approval, and hands the ones you accept to onboarding without re-keying anything.

Recruiting a partner is not generating a lead. A lead is a company that might buy from you; a partner candidate is a company whose customers you want reached, and it almost certainly carries several vendors already.

Recruitment is the stage most likely to sit outside the PRM. Inside it you filter on the technologies a company already runs and invite from the same screen, so the partner record exists from the invitation rather than from the acceptance.

Full definition

Profile

Start from partners who already produce

Pick up to ten of them and Partner Finder builds the profile from what they have in common. Or hand the question to Analytics IQ and let it pick the ten.

Filter

Six controls in one rail

Company name, keywords, industry, technologies, location and company size sit in the left rail. Technologies is the one that finds companies already running the systems your product sits beside.

Invite

Invite from the same screen

Selected matches move into Partner Explorer on the Invited tab, beside the approved roster and the ones still pending. The partner record exists from that moment, so nothing is re-keyed when they accept.

Approve

Applications arrive where you work

Applications and deal registrations queue on the admin home, each with a count. Accept a partner and they inherit the onboarding plan, portal view and tier program their partner group already defines.

We had to make a ton of customizations, and not many platforms allowed all of the different levels of flexibility that Unifyr did. If we didn't have that level of customization, it would be really difficult to make things work, or we'd need multiple platforms to do it.

Lauren Turner, Director of Partnerships, Cvent

What happens between a search and a signed partner

What is partner recruitment?
Partner recruitment is finding, attracting and enrolling new channel partners: identifying companies that fit your program, inviting them, and taking them through application and approval into onboarding. Read the full definition.
Where does the candidate data come from?
Partner Finder searches a company database by industry, technology, location and size. Find Similar derives the profile from partners already in your program, so the search is anchored to companies you know perform. Industry alone returns every company in the sector; ten producing partners return a few dozen worth calling.
Can partners apply to us directly?
Yes. The portal has a public pre-login surface with self-registration, and applications arrive in Partner Explorer under Pending. The admin home lists them under Needs Your Attention with a count, so nobody has to go looking.
What happens after a partner is approved?
They inherit whatever their partner group already defines: an onboarding plan, a portal view, a tier program. Group membership reprocesses every ninety minutes, and again when a partner signs in, so the assignment is quick rather than instant. See partner onboarding.
How do we know which recruitment sources worked?
Enrolment happens inside the platform, so every invitation, application and approval is a record from the moment it is created.
Does recruiting more partners help?
It helps only when the new partners resemble the ones already producing. Partners who never activate add onboarding plans, portal seats and QBR lines without adding revenue.

What happens after they sign

Find your next ten partners

Bring the partners already producing for you and we will run the lookalike search live.

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