Newsroom
The official source for news about Unifyr. Stay up-to-date on the latest news and press releases.
2025
December
Unifyr Named a Leader in 2025 IDC MarketScape for Worldwide Partner Relationship Management Applications
Unifyr named a Leader in the 2025 IDC MarketScape for PRM. Accelerate connected growth with our secure, AI-driven partner platform.
Unifyr Appoints Michael Kugler as CEO to Accelerate Global Scale, Enterprise Expansion, and AI-Driven Innovation
Unifyr's new leadership appointments establish a new era of PRM innovation with a focus on channel operations enhancements using autonomous AI.
2019
February
Zift Solutions Again Named to Constellation ShortList for Partner and Alliance Relationship Management
Zift Solutions has been a mainstay on the Constellation Shortlist since the list premiered in November 2016.
Channel Expert Laz Gonzalez Talks Artificial Intelligence and Partner Engagement at B2B Marketing Exchange
A well-known industry analyst and established channel thought leader, Gonzalez will discuss Getting Smart About Applying AI in B2B Channels
2018
June
Zift Solutions Reconfirms Highest Levels of Service and Security with Service Organization Control (SOC) 2 Type II Compliance
The successful completion of Zift’s SOC 2 Type II review is indicative of the company’s continued commitment to security and privacy.
Star2Star Selects Zift Solutions to Engage and Enable Channel Partners
Star2Star chose Zift Solutions over competitors due to broader functionality, ease of use, customer support and advanced MDF capabilities.
April
Zift Solutions Named a Leader in Through-Channel Marketing Automation (TCMA)
Zift Solutions, the Enterprise Channel Management leader was recognized as a “Leader” in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report by Forrester Research, Inc.
James Tallman Joins Zift Solutions Board of Directors
Tallman joins Zift during a strong period of growth and innovation.
2017
August
Zift Solutions Strengthens Board of Directors
The Enterprise Channel Management leader, has strengthened its board of directors to support continued growth, innovation and long-term profitability.
Zift Solutions and Relayware Finalize Merger
The newly combined entity reshapes the Channel Technology landscape with the first and only end-to-end Enterprise Channel Management platform.
February
Zift Solutions Delivers Fully Integrated Partner Relationship Management
The new PRM suite includes integrated tools for partner program management, recruitment and onboarding, and deal registration and management.
Zift Solutions Premieres Channel as a Service
By providing an end-to-end solution that co-exists with existing applications and infrastructure, Channel as a Service provides the ease of use and adoption channel leaders have been searching for.
January
Zift Solutions’ Growth & Success Drives 2017 Momentum
Zift maintained its position as the definitive CMM platform provider in the marketplace today with the largest channel partner community worldwide.
Ken Romley Featured Speaker at Black Founders Meeting
With a mission to increase the number of successful black entrepreneurs in technology, Black Founders is creating an ecosystem that stimulates tech entrepreneurship and fosters economic growth.
2016
November
Zift Solutions Names Damian Rochman New VP of Product
Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, announced today that Damian Rochman has joined the company as Vice President of Product.
Laz Gonzalez Featured Speaker and Workshop Leader at Specialized Channel Focus 2016
Zift Solutions' Chief Strategy Officer, Laz Gonzalez, will be a featured speaker and lead a workshop session at the Specialized Channel Focus 2016 Conference.
September
Laz Gonzalez Featured Speaker at 2016 MAPI Marketing Council Meeting
Zift Solutions' Laz Gonzalez’s presentation, A New Buyer’s Journey: Ensuring You have the Technology and Processes to Succeed, will unveil the results of a research collaboration between MAPI and Zift Solutions and will include two brief interactive workshops on effective digital marketing approaches to address the new buyer’s journey, along with best practices for lead quality, visibility and sharing.
Zift Solutions and LeadFabric Partner to Streamline & Optimize Zift Solutions Implementations in Continental Europe
Zift Solutions selected LeadFabric as its go-to certified partner to help customers across Europe streamline implementations and optimize usage of Zift Solutions tools, with a particular focus on the company’s world-class closed loop lead management and content syndication tools.
August
Zift Solutions Names Laz Gonzalez as Chief Strategy Officer
Zift Solutions today announced that Laz Gonzalez has joined the company as Chief Strategy Officer. A well-known industry analyst and established CMM thought leader, Gonzalez brings unparalleled expertise and knowledge of channel partners in high tech, manufacturing and financial services industries to Zift and its customers.
New Zift Solutions and MAPI Study Finds Industrial Manufacturers Miss Opportunities, Underutilize Data and Collaboration Tools
A new study, “Collaborating with Channel Partners to Drive Faster Growth” examines how industrial manufacturing companies are utilizing modern digital marketing and collaboration tools to enable profitable growth and increase channel revenue. The study, jointly conducted by Zift Solutions and the Manufacturers Alliance for Productivity and Innovation (MAPI), finds that manufacturers are missing opportunities to effectively engage channel partners, lack visibility to measure marketing ROI, and are underutilizing data, modern digital marketing and collaboration tools that drive channel sales.
April
Zift Solutions and MarketStar Announce Strategic Alliance
Industry Leaders Join Forces to Drive Innovation, Partner Engagement and Revenue Growth for Channel Marketing and Sales Organizations. Read the full press release to learn more.
Will Sendall Joins Zift Solutions as Chief Financial Officer
Zift Solutions today announced that it has named Will Sendall as the company’s new Chief Financial Officer (CFO). Sendall brings nearly two decades of financial management experience working in high growth, publicly traded and privately held technology businesses, including NetSuite, Bronto and Red Hat, to his new
2015
September
Zift Solutions Adds Matthew Safaii and Hunter Witherington to Board of Directors
Zift Solutions today announced that it has appointed two new members to its Board of Directors. Matthew Safaii, founder and managing partner of Arrowroot Capital, and Hunter Witherington, partner with SSM Partners, bring a wealth of experience to Zift.
Zift Solutions Raises $14 Million to Fuel Growth and Drive Forward Momentum
Zift Solutions, the leading provider of channel marketing automation solutions, today announced that it has closed just over $14 million in Series B financing