Few partners sell only one way
SAS, Dynatrace and IFS run their partner programs on Unifyr, selling through resellers, co-sellers and technology alliances at once.
A global channel and a first program run on the same platform
A software channel is several channels
The partner buys at a discount and sells on under its own paper.
What it wants from the portal is the pricebook it is entitled to, a registration that gets a decision quickly, and a record of what was approved that nobody has to reconstruct later.
Your rep and the partner's rep are working the same account.
The deal record names the co-seller, so the two sides are reading one opportunity rather than two forecasts that disagree about whose it is.
The partner hands the lead over and stays out of the sale.
Distribution routes it to whoever should have it, and the partner that made the introduction can see what became of it without writing to ask.
The integration is the product, and the customer belongs to both companies.
Attribution is what to settle before the first shared deal, which is why influenced revenue is reported apart from sourced rather than folded into it.
Ask which partners resell and co-sell
A partner record carries every motion the partner takes part in, so the assistant can list who resold and co-sold in the same quarter and what each motion influenced.
Sign-in happens in your browser, so there is no token to issue or rotate, and the assistant reaches only the data your own account already reaches.
See Agent Connect
ChatGPT
Claude
Gemini
Copilot
Your revenue team stays in the CRM, and partners work in the portal
Does this sit alongside our CRM or take a piece of it?
Can one partner both resell and co-sell?
What does a first program need on day one?
How do we report influenced revenue separately from sourced?
Can one portal run in more than one language?
Where each motion shows up in Unifyr
One portal, a view per motion
Partner groups decide which content, course and pricebook each partner reaches.
Register the deal as a record
Who filed it, who is co-selling, and what was approved, on one screen.
Sourced and influenced, apart
An alliance that never invoices you still shows up against the deals it shaped.