Unifyr expands digital communication features

New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner Communications

Cary, N.C. – May 12, 2022 – Unifyr, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced several new additions to its Unifyr platform. With its three technology-first features, suppliers using Unifyr can better and more easily empower their partners for digital marketing and communications.

• Co-Brandable Videos: Co-brandable videos allow partners to upload and personalize their logo on supplier-provided videos, providing an additional marketing tool that reflects their brand while still using the supplier’s messaging.
• Through-Partner Social Media Syndication: Unifyr’s improved Through-Partner Social Media Syndication helps suppliers share videos and photos in posts to partners’ Facebook, LinkedIn, and X accounts. Unifyr supports both company and individual seller’s accounts. Now, suppliers can more easily identify periods lacking content with an expanded media calendar view and access comprehensive reports.
• To-Partner Emails and Pop-Ups: Unifyr’s enhanced tools with drag and drop functionality and a WYSIWYG editor to make it easy to build emails and in-app pop-up messages for announcements. With filters, suppliers can be sure that the messages only reach their intended audience. They can also get reporting to see who has and who has not interacted with the message.

“Unifyr empowers channel marketing through selling partners in an increasingly virtual world,” said Gordon Rapkin, then-CEO of Unifyr. “This is the next step in our expanding focus on digital communications. Earlier this year we delivered virtual event campaigns to enable a data-driven approach to promote webinars through third-party sellers. Unifyr’s shareable co-brandable videos and Unifyr’s scalable social media syndication further help companies give their third-party sellers a dynamic online presence featuring their products. By extending Unifyr’s to-partner communications abilities, suppliers can easily share and promote to their partners these new and improved tools to help partners become master digital marketers.”

All three features were rolled out to customers as an integrated capability of the powerful Unifyr all-in-one platform, and are included in Unifyr’s top-rated through partner marketing automation feature set with no additional licensing fee for new customers.

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About Unifyr

Founded in 2006, Unifyr has a decade and a half of experience delivering Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA). As the global leader in Enterprise Channel Management, the company’s Unifyr platform integrates channel sales, marketing, enablement, and operations in a single end-to-end channel management solution that oversees the entire funnel from lead to revenue. In 2020, Unifyr was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research. For more information, visit unifyr.com.