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Effective social media for small business [case study]
Zift Solutions and ZiftONE are now called Unifyr.
In this video the owner of River Pools and Spas talks about how social media turned around his company. His basic message is that top content is a great way to both get introduced to new clients, and to have these new clients closer to doing business with you.
His two specific suggestions are:
- Don’t shy away from answering the tough questions
- Be personal, talking about what has actually happened to you makes the best, most engaging stories
To see how these apply and deliver results, check out the complete video: