Unifyr advanced partner CRM integration
CARY, N.C. – Oct. 11, 2022 – Unifyr, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced a new premium feature to improve how partners connect their customer relationship management (CRM) tools to Unifyr, the company’s award-winning PRM platform.
Through this add-on capability, Advanced Partner CRM Integration, suppliers can enable channel partners to work out of their own Salesforce platform. Advanced Partner CRM Integration was designed for use by both distributors and significant national partners. The integration allows these partners to enter deals and leads through Salesforce without requiring the additional step of logging into the Unifyr portal. It builds upon Unifyr’s existing, robust CRM Connectors for partners, which allow them to bring in leads from Unifyr’s best-in-class TCMA features
“Through our experience working with national and award-winning channel programs, we’ve found that access to partner data is a distinct advantage for partner program leaders,” Gordon Rapkin, CEO at Unifyr, said. “This new capability makes it easy for partners to share more comprehensive information with their suppliers and improves the deal and lead registration experience, helping suppliers foster better, stronger relationships with their most important partners.”
Advanced Partner CRM Integration also generates reports that are capable of identifying connection issues, empowering partners to manage their CRM integration themselves.
Advanced Partner CRM Integration is now available as part of the Unifyr platform. Current Unifyr customers are encouraged to contact their Customer Success Manager (CSM) if they are interested in accessing this new premium feature.
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About Unifyr
Unifyr is a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, delivering a single platform that manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Named in Forrester’s PRM Platforms Landscape, Q4 2025 and recognized as a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit unifyr.com.